So we noticed during the Dark Meadow contest that daily thread creation increased by about 50x. There were some crap threads created, but there were also a ton of quality threads made that generated some awesome discussion.
This whole threads feature is still a big experiment, and we are constantly tweaking the experience. One thing we have discussed is creating leaderboards for carrier choice and device manufacturer choice. We could acquire devices from select carriers and handset makers and then reward the top users in each group with prizes.
My only fear is that people will try to game the system and spam a lot of crap, but hopefully the voting system will prevent that.
So uh, this sounds obvious, but would more prizes help? What other features would you like to see added to threads?