Whenever I am in the market for a new phone, I’m usually looking for a top end model. This means that I’m usually getting the best stats, so I don’t get too concerned about internals. The biggest deciding factor is how it feels in my hands!
I don’t have the biggest hands in the world, so it can’t be too big; I want to be able to text one handed, so a textured back is something I look for; a big screen is important for watching video, etc.
Is form factor a big deal for you too or are internal stats/brand/UI more of a deal breaker?