Is the US no longer the priority market?

Posted Apr 26, 2012 at 12:06 pm in Threads > Opinions

Forever, we Americans have always been spoiled by getting the best technology first (with some exceptions, of course). As Americans, we think of ourselves as ahead of everybody else and the primary market in the world. Sure, China is huge but it’s still way behind us. Right?

Like it or hate it, it seems things are changing, and have been for quite a while. And we’re starting to have to eat some humble pie.

Just look at the past year in our smartphone industry. Galaxy S II? The world had that for nearly half a year before us. Galaxy Nexus? Even the Galaxy S III, which is supposedly getting a quad core Exynos everywhere but the US (even some foreign LTE markets get a quad core Exynos). Okay, these are all Samsung. So apparently it doesn’t target the US first. What about others? Look at the HTC One X. It’s available everywhere with a powerful quad core processor as the standard model. Here in the US, however, we get a dual core S4. Now it’s no slouch but fact is, that’s the runner-up choice by HTC while the quad is the preferred option of HTC where it’s possible/convenient to do so. And this goes much deeper that what I’ve mentioned – this is just the tip of the iceberg.

At this point, is the US no longer “the” or even “a” primary market to consider when designing the latest devices? Have we become just a significant market with a bunch of incompatible and cumbersome requirements? Or am I off my rocker and are we still THE market to design for? What do you think?