What Google Ought to do with Nexus Q

Posted Sep 14, 2012 at 3:10 am in Threads > Opinions

In short: I think they should open it up and evolve it into an airplay competitor.

When you stream a song form itunes in the cloud to airplay it from an iphone to an apple TV, you actually stream the song to your phone, then upload it to your wifi router, which then sends it to the TV. In its current form, Nexus Q skips the step where your phone downloads then uploads the file at the same time. I think this is fundamentally better from a technical standpoint.

Just about everything worth sharing on an android device is in the cloud, be it on youtube, netflix, amazon or google music, I’ve never sent photos to a TV, and if your on-device video is worth sharing, its worth putting on youtube. If you have huge amounts of movies and TV on your tablet, its probably not there legally anyway. This system could even work to stream a google docs presentation using your phone to send commands through the cloud.

Requiring a network connection isn’t as restrictive as you might think, DLNA and Airplay both require that both devices be connected to the same network, requiring that that network also be connected to the internet is not a big stretch, and it might not even be necessary to have the controlling device be on the same network since this is all being done in the cloud anyway.

It wouldn’t be easy, but I think google can come up with an acceptable standard for streaming audio and video to ‘made for android’ docks and boxes. I think devices that do audio only should be called google Radios and that video devices ought to be the new google TV.
In its current form, Nexus Q works with gingerbread or higher, which is the better part of half a billion devices. The market is huge, the potential is there. Would you buy a google Radio/TV?

  • http://androidandme.com Taylor Wimberly

    Go Google for miracast.

    • orangestrat

      Thats cool that its already supported by my Nexus 7 (tegra 3), but its less exciting than the totally open, cloud enabled future we saw on the nexus Q. Miracast is a good start, but since its industry-wide, it’ll probably be just as much of a nightmare to set up as DLNA. The proprietary versions are always easier to use, so rather than HTC with medialink or samsung with allshare, I’d rather see Google make its own seamless and painless version. If its only going to work with one brand of products, I’d rather that be Android than Samsung. I like the way that more than one person can share control of a nexus Q at once, it feels and looks super futuristic, I think they’ve made something interesting, just too expensive and not open enough.

  • Steve

    Roku + Squeezebox + Airstream + FLAC files stored at GooglePlay + GoogleTV

  • aranea

    I like the idea but one key think Google has to do it to make a cheap version of Q without the amplifier. It’s hard to justify spending that much money.

    • orangestrat

      Yeah I totally forgot about that. I’m not an american so I could care less that its made in america. The only thing still made there is really awful cars, I don’t get the hubbub. If they do this as a standard, anyone could build it into any cheap hunk of Chinese plastic for a few bucks.