Several weeks ago we saw the NBA release their first Android app NBA Game Time. It was the first application from a major sports organization and also quite polished. Over the past week, I have used Game Time to keep up with the NBA playoffs and it is my favorite sports app on the market. I can only dream the NFL will attempt something similar.
As I was watching basketball last night, I was surprised to find a whole slew of new official NBA applications. It turned out they were just bobble head figures of current NBA stars, but I noticed an interesting addition. Each download comes with a 15% off code from NBAStore.com for the matching player’s merchandise.
The discount is nothing huge and you can get a similar offer for joining the NBA mailing list, but it is still an interesting marketing concept. Not only do they profit from market sales, but they are also referring customers to their online store at the same time. However, few people are likely to download the apps because they are paid. At this stage of the Android Market, the NBA would be better off releasing these apps for free. Downloads would increase 100x and referrals to their store would increase.
Sending out coupons and special offers over the Android Market is a brilliant idea and I hope more companies take advantage of the mobile platform. If you want to target the largest audience though, you must keep your application free. The mini-bobble heads are a cool novelty, but I don’t think the 15 seconds of entertainment is worth the $1.00 price point.
What sports applications would you like to see on Android?
The full list of available players include:
- Yao Ming
- Kevin Garnett
- Allen Iverson
- Dwight Howard
- Derrick Rose
- Andre Iguodala
- Dwyane Wade
- Tim Duncan
- Kobe Bryant
- Paul Pierce
- Nate Robinson
- Vince Carter
- Brandon Roy
- Kevin Durant
Developed By: National Basketball Association