May 01 AT 9:45 PM Taylor Wimberly 4 Comments

NBA Bobble Heads Demonstrate Mobile Marketing

Several weeks ago we saw the NBA release their first Android app NBA Game Time.  It was the first application from a major sports organization and also quite polished.  Over the past week, I have used Game Time to keep up with the NBA playoffs and it is my favorite sports app on the market.  I can only dream the NFL will attempt something similar.

As I was watching basketball last night, I was surprised to find a whole slew of new official NBA applications.  It turned out they were just bobble head figures of current NBA stars, but I noticed an interesting addition.  Each download comes with a 15% off code from for the matching player’s merchandise.

Shake, tilt, or rotate your phone to bobble the head.

Shake, tilt, or rotate your phone to bobble the head.

The discount is nothing huge and you can get a similar offer for joining the NBA mailing list, but it is still an interesting marketing concept.  Not only do they profit from market sales, but they are also referring customers to their online store at the same time.  However, few people are likely to download the apps because they are paid.  At this stage of the Android Market, the NBA would be better off releasing these apps for free.  Downloads would increase 100x and referrals to their store would increase.

Sending out coupons and special offers over the Android Market is a brilliant idea and I hope more companies take advantage of the mobile platform.  If you want to target the largest audience though, you must keep your application free.  The mini-bobble heads are a cool novelty, but I don’t think the 15 seconds of entertainment is worth the $1.00 price point.

What sports applications would you like to see on Android?

The full list of available players include:

  • Yao Ming
  • Kevin Garnett
  • Allen Iverson
  • Dwight Howard
  • Derrick Rose
  • Andre Iguodala
  • Dwyane Wade
  • Tim Duncan
  • Kobe Bryant
  • Paul Pierce
  • Nate Robinson
  • Vince Carter
  • Brandon Roy
  • Kevin Durant
NBA Mini-Bobble Yao Ming for Android
Version: 1.0.0
Developed By: National Basketball Association
Price: $1.00
Filesize: 1.88MB
Download your favorate NBA star mini-bobble.

Download your favorate NBA star mini-bobble.

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Demi Adejuyigbe

    Seems like a pointless app to me, but then again, some people will love it.

    • Taylor Wimberly

      Hehe, yes it is pretty pointless. That is why I think they should be free. I uninstalled it after I took screen shots.

  • Gammax

    who really care about the nba anyways

  • nEx.Software

    I’ve never really understood real bobble-heads (though I have a really nice Misfits one) and I really don’t understand virtual ones. They are charging for them?