Sep 15 AT 10:01 AM Taylor Wimberly 7 Comments

Google Fast Flip for Android reduces search results

What do you get when you take the power of Google search and limit it to a few dozen publishers? Google Fast Flip is a new experiment from Google labs that aims to make browsing news stories easier. To create the service Google partnered with select publishers to share ad revenue from relevant ads.

I planned to write a full review of the service, but it is so fatally flawed that I want to focus on its shortcomings. We love Google search because it crawls all corners of the web and gives us access to unlimited sources. I read Google News almost daily after I realized the American main stream media was dead in 2008.

Why would I want to use a service that restricts my sources?

I understand Fast Flip is still a Labs product, but the idea is so un-Google I have a hard time understanding the whole project. Maybe I am just missing the point, but I do not see any way I will ever be using this service.

If you have had a chance to play with Fast Flip, let us know what you think.

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Scott Webster

    I think it could work well if integrated into Google News. Not so good for traditional search, but might be good to mashup with other services.

    I’d like to see this running when it’s not restricted by sources.

  • William Furr

    FastFlip is an experiment in a couple of different ways.

    In addition to the experiment in trying to create a reading experience that’s a blend of print and online, it’s also an experiment in how publishers can survive the implosion of the print advertising industry.

    The second part of the Google blog post gets in to that, and talks about how encouraging people to read more news can help address the “challenges” that publishers face. (Challenges meaning the destruction of their industry.)

    I should also note that those publishers pay for the vast majority of actual reporting that takes place, as well. There are post-publisher models for funding reporting, but so far they’re a drop in the bucket.

    • Taylor Wimberly

      The main stream media is driving the nails into their own coffin.

      I was at Google I/O and I heard some of them asking Google founder Sergey Brin if they could get their page rank artificially increased to better compete with the new media. It was laughable.

  • christophersilva

    I am not sure I agree with the other readers. Users want news and sadly there is a clear trend as to what news sources they use. Flip took the trend and applied it. Simple and functional. The most popular news in a jif…

  • Phillip Duggan

    Yeah, I can understand how some people who use Google News to avoid the mainstream media and get access to a really wide net of information wouldn’t be interested in this… But there are still a lot of people who do read these sources. And making it easier to access (and a better experience to read) would make them more appealing. I think I’d certainly give it a try. I wouldn’t stop reading other stuff but I actually read most of my Google news/reader on the computer still because of the format.

  • billyKzov

    doesn’t work very well on android… interesting idea, aggregating mainstream media into a single quickly skimmed place…

    but it doesn’t work… the “flip” part won’t flip to the next paper…

  • johnnymcnugget

    my biggest issue with it is that it doesn’t make any sense, even on a mobile phone. Text itself is so much faster to load, why do I want to scroll down only to see the cutoff of an article? I’m better off waiting for google to implement search RSS feeds,. at least i’d get the whole article in there.