Nov 06 AT 10:33 AM Taylor Wimberly 4 Comments

Droid does Times Square

Today is Droid day and Verizon is going crazy with ads. We have seen the non-stop TV ads, full-page newspaper spreads, and radio promos. Starting in about an hour, users will be able to call a toll free number (1-888-376-4336) and control several digital billboards in Times Square. Visit the site to watch interactive event.

Also on Friday, Verizon Wireless will create a first-of-its-kind interactive experience in New York City called, “DROID Does Times Square.” This experience will let callers control two of Times Square’s largest digital billboards — the NASDAQ and Reuters signs — using only voice commands.

The digital billboards will instruct passersby to call a toll-free number (1-888-376-4336) to search locations in the Times Square area. Participants can search for practically anything (e.g. their favorite cuisines, plays, movies, stores), and the search results will be displayed on the digital billboards using Google Maps. This activity takes place from Nov. 6 through Nov. 20, daily from 12:30 p.m. to 2:10 p.m. and from 6:30 p.m. to 8:10 p.m. and from 6:00 a.m. on Nov. 27 through 2:00 a.m. on Nov. 28. Beginning Nov. 6, Internet fans worldwide can also view the experience in real-time by visiting

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • gilbertorbea

    HAHA! I can’t wait to see someone call up for a stripper club!

  • nickkn
  • Tom

    Call a toll free number??? As an advertising professional this is a complete Fail! This is a campaign for a piece of technology. Why not text, or how about MMS pictures and the admin could superimpose “Taken w/ Droid” overtop each photo. Better yet. Have a static Droid phone on the billboard and fan pictures are displayed in the droid screen. There are so many ways this could be so much better. Verizon’s ad agency, McGarryBowen, hasn’t a freaking clue when it comes to anything other than traditional advertising – radio, print, TV – and even there, they are marketing to geeks only. Why all the robot, asteroid, stealth bomber crap. Cast a wider net if you are trying to take on the iPhone guys. You’re completely ignoring the female demographic and shooting at “geeks” – who don’t need to be sold.

  • http://Website John Mayer

    Hey Zacqary, Furry much ?