Was it Google’s hard work on Android 2.0, Motorola’s impressive handset, or Verizon’s $100 million marketing campaign?
Android experienced a strong 37% growth in AdMob’s latest report for United States smartphone traffic this month and it was all thanks to the Motorola Droid. Since the handset first appeared on November 6, 2009 it has captured around 25% of the AdMob Android traffic in the U.S. That made the Droid the 5th most popular smartphone in the U.S. placing it above the HTC myTouch 3G, HTC Hero, and Motorola CLIQ which were previously launched.
Other findings from the latest AdMob report include:
- The growth of traffic from Android devices has been fueled by the release of new devices. Six months ago a single Android device, the HTC Dream (G1), generated 92% of Android traffic, while in November 2009 the same device accounted for only 37% of requests.
- The Motorola Droid, HTC Magic, and HTC Hero generated 22%, 21% and 9% of Android requests worldwide in November 2009, respectively.
- Traffic from Android devices has increased dramatically over the last year, particularly with the new devices launched in the last two months. Android generated 27% of smartphone requests in the US in November 2009, up from 20% in October 2009.
- In November 2009, 88% of Android traffic in the AdMob network was generated in the US. The UK was with second largest market with 4% of requests.
- As the number of Android devices proliferates around the world, the popular Android handsets may vary from region to region. In the US, the Motorola Droid quickly became the number two Android handset with heavy marketing support from Verizon. In the UK, the HTC Dream, HTC Magic and HTC Hero make up 92% of Android requests.
The top Android phones for the United States in November were:
- HTC Dream (G1) – 38%
- Motorola Droid – 25%
- HTC Magic (myTouch 3G) – 18%
- HTC Hero – 7%
- Motorola CLIQ – 7%
- Other – 5%
HTC is the most popular handset maker for Android phones in the U.S. with 19% of all smartphone traffic in AdMob’s report. Motorola debuts as the 2nd most popular in the U.S. with 9% of all smartphone traffic.