Feb 22 AT 7:14 PM Taylor Wimberly 15 Comments

Android Market has the greatest percentage of free applications

Distimo is a Dutch analytics company that tracks nothing but app stores. They just gave a special presentation at Mobile World Congress titled “Mobile Application Stores — State Of Play” which highlighed the state of the six largest device manufacturer stores (Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile).

The slides from their presentation were placed online (see below) and we can see how Android Market did against the competition.

As expected, the Apple App Store still dwarfs the competition in total size with over 150k applications, but Android is steadily catching up (20k apps). The Android Market has seen an increase in the number of new applications every month since it was opened.

As ReadWriteWeb points out, “Relative to the number of apps housed, Android is actually the fastest growing store.”

When comparing the number of free vs paid apps, Android had the largest share of free downloads (57%). This is likely caused by Google’s openness of the Android Market, which allows casual developers an easy entry (aka all those junk apps). The open source nature of Android also attracts developers who are more willing to give away their work. Finally, Android Market only allows paid apps in 11 countries (vs 77 for Apple App Store).

Some developers have shown a distaste for Google Checkout, but Google is starting to add new payment options.

Looking at the average price of all paid apps, Android Market is in line with the competition. The average price of a paid app in the Android Market is $3.27 vs $3.62 for Apple App Store.

Distimo also suggest that app prices are coming down (Top paid: $0.99), but customers are still willing to pay more for high quality apps (Top grossing: $9.99).

Other noteworthy findings from the latest report include:

  • In Google Android Market, 65% of the publishers are located in the United States, 12% in the United Kingdom, 20% in Europe
    (Austria, France, Germany, Italy, Netherlands and Spain) and 3% in Japan.
  • Publishers located in Europe price their applications highest with an average of $4.42, which is 49% higher than publishers located
    in the United States. The United Kingdom comes second with an average of $3.31.
  • Applications in Apple App Store, Google Android Market and Nokia Ovi Store are priced at around $3.50. Windows Marketplace
    for Mobile and BlackBerry App World are more expensive, averaging $6.99 and $8.26 respectively.

Via: Read Write Web

Source: Distimo

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website Dan

    “Android is steadily catching up (20k apps)”
    More like a couple hundred under 30,000. Androlib has android market at 29,726 apps at the moment, so it’ll be 30,000 by tomorrow! Growing super fast.

  • http://haydentheandroid.blogspot.com haydenTheAndroid

    If only it wasn’t clogged with “apps” like themes and keyboard skins. I wish the market supported a way to have apps that depend on appsbe in their own separate section that only people with the parent app installed can see.

    I’m hoping for a steady increase in quality games, I’d love some Plants vs Zombies or Peggle on my Nexus!

  • http://Website James

    FYI: The United Kingdom is in Europe.

  • http://tea.ch Phyrum Tea

    @dan Androlib is not accurate. They also list deleted apps. I have 3 and 2 were deleted by me and they still list tem.

    On Android, for some countries, developers can only publish free apps. For example, Google has not published any infos about Checkout for swiss developers yet.

  • http://Website Jeff player.

    If Google doesn’t address the Google Checkout problem the android market will never be a big.

    Google should just allow paypal, and no returns on paypal purchases.(Since its really easy to do a digital chargeback)

    • http://Website Jeff

      ” market will never be a big.” is meant to be:

      ” market will never be a big player.”

      Some how “player” is apart of my name

  • http://Website Mike S

    I really like the market. Especially coming from the Palm Treo camp. But I would really like to see some filtering ability. I think that searching by ratings or what is new would save a lot of time.

    As to purchased items… Yeah, my son picked up my phone and managed to buy a driving game all by himself. I returned it and got the refund, but it was way too easy for him. Although after being read the riot act, he may not be so quick to do it again. ;0D

    • http://Website Mike S

      The number of well developed apps seems to be increasing as we folks are starting to realize that Android is a force that will be around for a while. But, that said, there is a lot of apps that are written by first time programmers that are really quite lame. I think that it is great that they are taking the initiative to learn to program, but at least be up front about it and don’t wast our time.

      There should also be some sort of pricing guidelines too. For example, Locale released their free beta (which rocked) then jumped up to $10 without warning, and the dev broke a lot of what made it great. On the flip side, you have Setting Profiles (Similar to Locale) which gave a free light version, then only charged a third of what Locale charged, and it is a more feature rich App, with better tech support. So, what are we paying for?

      Another thing, If the flash thing takes off, we will see a substantial burst in apps. Not only that, it would solve a lot of issues between different phones, screen sizes, and versions of Android (assuming that Flash is supported on said phone)

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