Feb 18 AT 2:22 PM Sean Riley 10 Comments

Motorola is about to deliver a Devour and Backflip combo


Wasn’t that one of Blanka’s moves in Street Fighter 2? Not important. What is important is that we have two new entries from Motorola sharing the limelight again as they arrive in the next couple weeks and we now have what appears to be final pricing on each of them as well.

Arriving on February 25th is the Motorola Devour for Verizon. Engadget just received a pair of nice blurry cam shots of a Best Buy flyer outing the pricing as $149 on a 2-year as well as the final packaging for the Devour. Based on the feature set (Android 1.6, Palm Pixi processor, the oft-maligned Motoblur), Verizon would seem to be about $50 north of sane on the Devour pricing. Then again, with Verizon’s bi-monthly BOGO deals, perhaps they feel justified in keeping the standard rates a little higher.

Just over a week later Android is making its debut on AT&T with the Motorola Backflip. The Backflip will arrive at a more palatable $99, although there is probably a reasonable argument that it is still too much considering the Backflip will be running Android 1.5 on hardware (ignoring the unique keyboard) that mirrors the Motorola Cliq. This isn’t exactly an auspicious leadoff hitter for Android on AT&T so hopefully something a little more current launches for them soon.

The pricing of these devices brings to mind something that was discussed during the Podcast yesterday, and that is that the manufacturers seem to be living in the past when it comes to pricing these “low-end” phones. In years gone by when top phones were going for $300 plus this may have seemed reasonable, but in a market where the likes of the Nexus One commands a mere $179 (with 2 yr contract), shouldn’t devices of the caliber seen here be free?

Source: Engadget

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • http://androidandme.com Taylor Wimberly

    So wait, the Devour is more at full price ($549) than I paid for my Nexus One ($529)?

    How does that work?

    • http://androidandme.com Taylor Wimberly

      And the Backflip is really $199 up front with 2yr contract (then $100 rebate). Also more than the N1 which is $179 with 2yr contract.

    • http://Website rockstar323

      It all comes down to how much Verizon has to pay Motorola for the phone. Each manufacturer is different on how much they charge a carrier for equipment. I read somewhere that at&t had to pay apple close to $700 for the iphone or iphone 3g, not sure which one it was. it may not be that much now though.

      • http://www.technogasms.com Sean Riley

        It is nice to know where to place the blame, but it doesn’t change the problem.

        Is Motorola marking these phones up in order to make up for losses on the now relatively low prices of the high end phones?

        • http://Website rockstar323

          $500-$600 is pretty much going rate for smartphones with non contract pricing on Verizon. Storm2 is $539, DROID is $559, HTC Imagio is $579, and the Palm Pre is $599. I do agree $549 does seem a little high for a phone that isn’t considered top of the line but we do have to take into consideration that it’s made out of aluminum and running Motoblur. In all likelihood it probably cost Motorola more to build a Devour than it cost them to build a DROID. Just for reference, iSuppli estimates it cost Motorola $187.75 to build a DROID with $179.11 for materials and $8.64 for manufacturing.

          • http://www.technogasms.com Sean Riley

            The Palm Pixi Plus is $399 off contract on Verizon, that is the comparable device here.

            Not a chance on Devour costs being comparable to Droid, I’d peg it at more like $100 even. Other than the aluminum body every component of the Devour is less expensive than those of the Droid.

  • http://www.bangbusmobile.com BangBus Mobile

    Uh OK Verizon..

    The devour should be like $75.. seriously

  • http://Website lordhong

    since we pay SO MUCH for voice and data plans each month, like at least $70 (pre-tax), can’t the carriers give us a break and give us FREE upgrade phones? LOL, just wishful thinking from me….

  • Manly Man

    Motoroal and Verizon takes An epic fail for this! devour is worth 150 without contract and 50 with and contract.

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