Mar 26 AT 1:07 PM Taylor Wimberly 14 Comments

Android boasts 7 of 10 top smartphones in the United States

AdMob released their February 2010 Mobile Metrics report yesterday which included some interesting findings. They now separate their traffic into three categories (smartphones, feature phones and mobile internet devices) so we can see the relative growth over the last year.

Smartphones overtook feature phones around the Droid launch.

Noteworthy findings included:

  • Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.
  • In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. In absolute terms, smartphone traffic increased 193% over the last year.

Now that AdMob breaks the data down by category, we can see the top 10 smartphones for the United States. In the month of February, Android accounted for 7 of the top 10 smartphones. Every Android phone saw an increase in share except for the HTC Dream (G1) which was the first Android device released.

The top smartphones in the United States.

Finally, the iPhone OS and Android are now neck and neck in United States share of AdMob requests. Android reached an all time high of 42% compared to iPhone’s 44%. At this rate, Android will become the leading mobile operating system in the AdMob network next month.

Percentage of U.S. AdMob requests. Will Android pass iPhone next month?

Source: AdMob

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Killa

    That’s awesome! I’m kinda suprised that the N1 wasn’t on there. Unless it just wasn’t out long enough to judge.

    • Demi Adejuyigbe

      The N1 suffers from a)horrible marketing from Google, and b) an inability to actually see the phone before you buy it, since it’s all online. A horrible choice by Google.

    • http://Website korn

      You gotta love the timing of Google – having a recent release of Android powered Phones then buying this mobile-advertising firm.

      Admob is such a potential advertising firm that’s when shaked-lightly could produce an extremely big (ROI) Return of Investment to BIG GAdmob be The New Adsense for Mobile?

  • http://Website Jon

    Who would have thought that this would be the case even 6 months ago. Android platform has shown that Apple is not invincible in the mobile space. Google is doing to them what Microsoft did in the 80′s.

    No wonder Apple is suing HTC.

    It should not be understated either that everyone on iPhones use Google search and Google maps. So in essence, Google can take credit for a presence on 100% of these smartphones.

  • http://Website Ben Tolmachoff

    I hate to say it, but… no shit.

    There are only three different forms of the iPhone on the market, but there are more than three Android phones on the market. As more phones with Android get released, more phones will be sold, and more phones equals more traffic.

    It’s common sense, really. Don’t get me wrong, I’m glad people are starting to fall in love with Android, but if anyone truly finds this news as shocking, I’ll be shocked.

    • http://Website Me

      True but most of the “Android Movement” has to do with the Droid, its the single most highest selling Android device to date, even outsold the original Iphone in its first 74 days by about 50,000 units.

      • http://Website @me


        you sir are wrong, the droid out sold the iphone by by 500.000 units. google should take note from verizons marketing plan. because its a shame that the best phone is not on that list. a flash my nexus one around town and @ work, and people dont even know what it is. shame.

        @Ben Tolmachoff

        your comment is useless and you shouldve thought it out first. slap yourself.

        • http://Website Jeff

          It sold 1.05 million in 74 days, .05 of 1 million is 50,000

  • PixelSlave

    If we could learn anything from this report, it’s why iPhone was so successful — Apple only has to market one phone. All its marketing muscles are put into promoting one product. That is also why the Droid is the most popular Android phone. It sucks all marketing budget from Motorola and Verizon. No other Motorola+Verizon receives marketing budget similar to the Droid and the result speaks for itself. I wish the Android phone makers learn from this and stop making too many phones to dilute the momentum of Android.

  • unfeasible

    All this means is there are more free apps on android with ads in them.

    And seriously, who clicks on adverts on a cellphone? Really!?

    • http://Website Coffee

      If an advert in some way correlate with something that interests me, like Linux, cool gadgets etc i do click on them on my Nexus.

      Call me the odd one out if you want but im personally more inclined to click ads in my mobile than on my computers.

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  • Robert Beverly

    A lot of iPhone apps now serve iAd either exclusively or in preference to adMob. That skews the data a lot, such that you can’t assume the # of adMob requests correlates to the number or percentage of phones in use. iAd pays more and supports multitasking, and so bothers users less on the iPhone, and therefore quite a few iOS developers like it better.

  • Enda Boren