Mar 01 AT 8:51 PM Taylor Wimberly 16 Comments

Samsung decides to advertise Behold II months after release

Samsung Mobile launched the Behold II on T-Mobile last year and we heard the sales were “disappointing”. This Android phone features a custom UI called TouchWiz that failed to impress reviewers. As Gizmodo put it, “Samsung’s Behold II is the most impressively ugly Android phone in existence. The custom interface is so bad, so gaudy and so confusing it turned my brains into ooze.”

So what do you do when your phone flops? Do you assign more resources to upgrade the outdated firmware (Android 1.5) and fix all the bugs people are complaining about? Nope, you launch a new ad campaign that features comic book characters.

Out of touch? You decide.

Source: YouTube

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website Gilbert Orbea

    The ad itself is.. interesting and daring. And I like it.
    The phone, on the other hand, is a completely different story.

  • John

    It’s just goofy, plain and simple. Not to mention so late in the game

  • Phone Freek

    LOLOL. Google needs to prescreen these jerk offs before they let them use android.

  • velazcod

    I tried this phone a few weeks ago, it’s the worst android device i’ve ever seen, i felt ashamed to say it was running android, it’s extremely slow and that custom ui blows.

    On the other hand, the hardware itself seemed nice.

  • Sean Riley

    Can we bury these somewhere outside of Vegas along with the Motorola Backflips and just never speak of them again?

  • http://Website Erick

    Come on people the phone isnt THAT bad. not everyone can afford a Nexus One.

    • Sean Riley

      Unless I’m misreading T-Mo’s pricing chart this thing is going for $149, if they can spend thousands of dollars on the plan over the next couple years then I’d wager they can afford the extra $30 bucks for the Nexus One.

      All bets are off if we are talking non-upgrade pricing.

  • http://Website steve

    This phone is a great phone I had it and only got rid of it for the N1 I still miss it for its camera which is way better then the N1 if you dont like the touch wiz dont use it remember its an android and you can find home replacement apps I really didnt think it was that bad I am just used to the normal set-up since I had a g1 before this phone.I also bought the Cliq and returned it within the 14 day period. It never ran slow for me a few apps had some forced close issues with it but so do some on the N1.

  • http://Website gad

    Samsung has been lackadaisical and half-hearted in their attitude towards Android no wonder their sales for the Behold 2 has been very disappointing-what were they expecting.

    Verizon were no fools when they plunged millions into promoting the Droid. And it did pay in the end.

    I don’t think the behold is a bad phone it just needs more pubicity

    Wake up samsung.

  • http://Website Ryan

    Wow, all this bashing with nothing substantial to back it up. Aside from the N1 and Droid, the BH2 is by far the best Android phone available.

    The only thing that sucks about it is the TouchWiz interface. It is a mess. Laggy and ugly. Simple solution. Find a home replacement, such as Open Home which brings it back to the original looking Android interface. And it takes away the lag by disabling TouchWiz. Problem solved.

    It will be running on 2.1 sooner or later, and when it does, it will put a lot of phones to shame. It has great hardware and a lot of potential.

    • http://Website samdroid

      Exactly! If some of these impatient Behold 2 bashers would take the time to use the market as it was intended they would find that once customized this device is exceptional.

      My main draws were the camera flash, hardware buttons and AMOLED screen. After adding Open Home with personal touches and productivity additions/removals this device became damn near perfect for me.

      Sure, the cube is gimmicky and touchwiz is odd but even stock the Behold 2 is pretty good. Hopefully we get an official 2.0 or 2.1 update, I won’t risk bricking my phone with custom roms.

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  • http://Website Jake

    I have the behold 2 as well and I like it just fine, stop talking crap about this phone. It looks slick in its black shell and the amoled screen is very nice, as for touch wiz, its fine and in some regards I like it over open home, however I use open home at the moment, the only thing this phone needs is 2.1 update. otherwise stop whining about how bad this phone is, cause its not bad at all.

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