Apr 01 AT 7:28 PM Guest Blogger 6 Comments

HootSuite: A unique Twitter app tailor made for businesses

HootSuite is a premium Twitter client that features many unique features. It supports multiple accounts and allows the user to choose which custom streams to display (home feeds, @replies, and direct messages). This is a major benefit because you can toggle notifications for each stream.

This is especially nice on older Android phones because the more notifications you have active, the harder the app is on battery life. Most (if not all) competing clients I’ve tested with multiple-account support force the same notification settings across all accounts.

One of the most powerful options is keyword notification. Users can create a keyword search that is treated as its own stream with an option for notifications when new tweets match the query. Other clients have keyword search built in, but do not offer tracking and notifications. Businesses that use Twitter rely heavily on keyword tracking, and frankly I’m surprised keyword notification isn’t offered in more clients.

HootSuite also integrates click-through statistics for all shortened URLs using Ow.ly. This information is available for all links you shorten using their service (even from the desktop). However, the Android client does come up short here by only showing per-link statistics and nothing for all links combined.

Another unique feature on Android is the ability to schedule delayed tweets. This helps prevent users from flooding followers’ timelines and expand their account’s visibility over the day.

HootSuite is available in the Android Market for $2.99 and a lite version is offered for free.

The goods:

  • Free version includes multi-account support
  • High level of customization
  • Keyword tracking and notifications
  • Integrated stats with graphs
  • Threaded @replies

Needs improvement:

  • Does not support native RT
  • Needs more link stats

Final Verdict

HootSuite is well known for its flexible and robust web interface, and their Android app lives up to that reputation. If you’re looking for a business-oriented Twitter client, HootSuite should be first on your list to try.

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Note: This review was submitted by Lane Montgomery as part of our app review contest.

Source: HootSuite

From time to time we invite guest bloggers to contribute articles about various Android topics. This is one of those times...

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  • stalker

    wow.. its really nice app and good review buddy.

  • http://Website Matt

    Good review. The app definitely has some good features but there are some (like native RT) that I really wish it would have. Also, the interface looks very iPhone-esque, not that there’s anything inherently wrong with that.

  • http://twitter.com/badpop Matt

    I use the web-based version of HootSuite on my computer ALL THE TIME, so I tried the Android version for about a week, and my biggest issue with it was that the app doesn’t load all of the unread tweets in your stream between now and the last time you opened the app. Instead, it says “Mind the Gap” and says there’s “XX hours” of unread tweets missing. That really bugged me because I like to go back and read all the tweets I missed while I was gone.

    It also wasn’t nearly as fast as Twidroid, so, ultimately, I ended up switching back to Twidroid.

  • http://lanemontgomery.com Lane Montgomery

    Thanks for the feedback guys! I originally had a complaint about the “iPhone-esque interface” (my words exactly) but I edited that portion out to keep it under 300 words.

    The issue with missing posts in the timeline mentioned by Matt can be resolved by clicking on that “Mind the Gap” message and it should send another request to Twitter to fill in that gap.

    I’ll be trying to get more reviews accepted, so watch out for more. I want a HTC EVO! :D

    • mritter

      Thanks for the response to the feedback. In other news, I’m going to change my display name to Matt R I think, hoping to make it a bit more unique.

  • http://Website mark

    very nice review – always a refreshing read to get all aspects of the apps (both pros and cons). keep the well-rounded articles coming.

    couldn’t agree more with the iPhone-esque comments.