Apr 03 AT 3:10 PM Sean Riley 18 Comments

Official HTC EVO 4G first look video

Lets give Sprint some advice on how to market the HTC Evo 4G

You saw it announced,  you saw it handled, and you saw it demonstrated, but until now you haven’t seen it floating and rotating in blank white space with some quasi-techno music bumping in the background.

It’s just a quick 90 second video extolling the virtues of the device, but at the moment I can’t get enough of the EVO 4G and I’m guessing many of you feel the same way.

HTC definitely needs a little work on their marketing as they highlight some of the ridiculous specs that the EVO 4G is packing, but they gloss over some standout features. For example: they tout the 8 megapixel camera without adding that it takes 720p video; they hold on a shot of the front facing camera, but don’t actually draw attention to what it is; they mention its ability to function as a personal mobile hotspot, but only show 2 laptops when it is capable of providing coverage for 8; they even forget to mention the 4.3″ screen.

Sprint has a remarkable device on their hands here and they really need to hit this one out of the park to get off of death watch. Considering they don’t have the best track record with their device specific advertising I thought we could give them a little help on how to pitch the EVO 4G to customers.

Personally I think a two-pronged attack could work well with one ad being a more polished version of this first look video by HTC with a more complete listing of the specs and a second styled after the Nexus One: Day One video. Among other things the day in the life ad really needs to convey the size of the screen which can’t come through in a device only ad and it also needs to show the user pocketing the device to alleviate any concerns that a device with a screen that big can’t be portable.

So if you could speak directly to Sprint’s marketing department what advice would you give them for the EVO 4G?

Source: HTC YouTube Channel

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • http://Website @dariFRESH

    The fact that they aren’t taking a ‘droid does’ route on the Evo is insane. They’re really letting they’re 4g flagship drown. Not surprising, Sprint has always been plans over phones. The Evo is about to go the route of the Pre.

    • http://Website sonia

      I like it too … I’m just worried about monthly charges to use it.

      The current cost is $59.99/month for Sprint’s 4G mobile hotspot. That doesn’t include phone service.

      I’m guessing the Everything plan for this phone will start at $99.99/month, but I’m hoping we can still get this phone and not have to use 4G if that pricing is accurate. I’d get it if we can still use the $69.99 Everything plan.

      Better than its concept phone actually. See the comparisson of Evo 4g to droid and N1

      • krazytrixxxsta

        sprint been running a commercial about 70 dollars unlimited everything plan. let hope it true and not just a run around.

  • http://Website Kyle

    They need to come out and tell people 1) how much and 2) when. If this thing isn’t coming out till late July, I’m not waiting.

    • http://www.technogasms.com Sean Riley

      Absolutely right; they need to get this out by the end of June at the latest and I think coming in at over $249 would be a gross mistake.

  • http://Website Bridgett

    Not only do they need to push all the specs and show the “What that means for you”, but they need to push it with the idea that you “Can’t be without it” They need to so called “Bring it”!!!

    Yes, they need to tell the price and for sure let everyone know when it is going to be here…as to not lose anyone who figures “hmmm, don’t know so I will get this other one”!

    Sprint…this phone is crazy, so you need to get crazy and BRING IT!!!

  • http://Www.maverickwebvideo.com Jonathan

    I have a blackberry and am looking at the I phone how does this htc compare?

  • http://www.htcevo4phone.com Jack

    Surely Sprint will turn up the volume on marketing the HTC EVO 4G. This phone could be big if they Market it right.

  • http://Website tren
    • http://www.technogasms.com Sean Riley

      The “What Can You Do With 4G” is definitely a good concept, although I question the wisdom of using the iPhone so liberally in those videos.

  • http://Website pren

    I’m guessing the Everything plan for this phone will start at $99.99/month, but I’m hoping we can still get this phone and not have to use 4G if that pricing is accurate. I’d get it if we can still use the $69.99 Everything plan.

    Better than its concept phone actually.. See the comparisson: http://bit.ly/evo-4g-phone-comparisson

  • http://Website tran
  • http://Website treefq

    First: Droid is Verizon. And its trademarked. So is the “Droid Does…” Sprint isn’t in the market to be sued.

    Second: This phone is not going the way of the Pre. That’s an ignorant comment sorry. Pre failed because it shipped with its own proprietary OS that NO ONE else supports and no memory card reader and the Pre launch was pretty bad. The OS wasn’t ready for Prime time. EVO is Android, nuff said.

    Third: Sprint has already said no price increase for 4G if its in your market. And its unlimited data

  • Manly Man

    They need to tell us how mush this cost, and add 2 mics!

    • Manly Man


  • http://Website lukm4n

    where GSM for HTC EVO 4G ? make me sad….T_T

    • http://treefq Name (required)

      I don’t think any androids are shipping with HSPA+ and AT&T LTE isn’t even ready for the market yet. No one is going to support a technology that is still in development.

  • http://Website sma

    Have been using palm treo’s for years….hating the palm pro! the microsoft OS is the WORST! it constantly crashs, was going to get the HTC Hero but was told I should hold off until summertime to be able to get the HTC Evo (hope it’s worth it)