Jun 21 AT 11:27 AM Nick Gray 23 Comments

Samsung’s Super AMOLED display takes on LCD and AMOLED in direct sunlight

Those in the market for a new Android phone have quite a daunting task ahead of them.  Back in the day (only a about a year ago), customers simply had to choose between  the touch-only HTC Magic and Samsung Galaxy and the QWERTY equipped HTC Dream.  Internal specifications for all three handsets were pretty much identical and Android 1.5 was the standard build for all three.  But today, things are a little more complicated.  There are different versions of Android, different customer UI choices, a slew of options in different form factors, and a variety of different features and specifications to look at.

Most newcomers to android who are simply moving up from a feature phone will most likely opt for the most reasonable handset on their current carrier, but those reading this blog are already pitting their current android phone against phones that haven’t even hit the market yet.  While most people focus on speed and performance, Samsung is hoping that their new Super AMOLED technology will take center stage in the years to come.  Their Super ALOMOED technology offers a much brighter display while saving battery power.  By reducing the number of layers between the human eye and the actual screen, Samsung is able to reduce the price, while increasing brightness and battery efficiency.

Techblog has just posted up a side-by-side comparison of the SONY Ericsson XPERIA X10, HTC Desire, and Samsung Galaxy S to show off how the SUPER AMOLED display on the Galaxy S fairs against the competing technologies.  The video demonstration shows that the older LCD display on the X10 still has slight advantage in direct sunlight, but Super AMOLED is a huge improvement over the stander AMOLED screen on the HTC Desire.

For now, Samsung appears to be keeping their entire production of Super AOLED screen t to themselves for the Galaxy S and their Bada lineup.  But as production of the new technology rams up over the next year or so, we should start seeing the new Super AMOLED display show up on other Android devices as well.  Out question to you: is Samsung’s Super AMOLED technology a key you are looking for in your next Android smartphone?

Via: Engadget

Source: Techblog

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • http://Website William Furr

    None of those screens are great in direct sunlight, but the Galaxy S is noticeably less bad than the others. The Nexus One is completely invisible.

    I hope this gets announced for T-Mobile soon. I’m a little turned off by TouchWiz (prefer stock Android) and Samsung’s delays in updating their older devices. Hopefully someone will root the phone and put stock Android on it.

    • Alan Reboli

      If you don’t like the custom UI on just about any device, ADW Launcher doesn’t require root and it’s fantastic.

    • http://Website Mocha K

      That’s not a nexus

      • http://Website jack

        the desire and n1 have identical screens

    • http://Website Chris D

      Can anyone confirm whether the HTC Desire and Nexus One share the same AMOLED screen?

      If they do, I wouldn’t be surprised. I’m a huge fan of my N1 but the thing is pretty much worthless in direct sunlight.

    • jakejardashian

      There’s no Nexus One in this video.

  • http://Website Mikey

    No Super AMOLEd for non-Samsung devices for the next 18 months according to engadet from the Samsung Galaxy S launch event:

    ” And it’s set to remain an exclusive feather in Samsung’s cap for the next eighteen months, we’re told. We knew the company would be holding on to its latest and greatest for its own handsets but this is a mighty protracted exclusivity term, which we’re guessing is motivated either by Samsung looking to push its own brand more or by severely limited production quantities — probably the latter.”

  • Alan Reboli

    This is great. Thanks for this, I’ve been curious about the Super AMOLED in sunlight and this is a great comparison.

  • http://Website Michael

    So, with polarized sunglasses LCD screens completely blank out in the sun from certain angles. Is this also true for AMOLED?

    How do these three screens compare through a polarized lens (sunglasses)?

    • http://sven.killig.de Sven Killig

      As strange as it is, yes, OLEDs are also polarized. I tried it with my Nexus One and the circular polarizer for my digicam and it blacks out at certain angles.

  • Dave K

    @Nick Gray – how about doing some spell checking before publishing?

  • http://Website joeskie

    This is incredible. hummingbird processor(murders the mighty omap), best-most brightest screen available in the industry, nice slim and attractive styling. too bad none of this is going to be good for anyone. why? touch wiz or touch life or whatever. Having all those inecredible specs and running touch wiz or touch life or whatever(really don’t care) is like being just about to come and the girl your having sex with all the sudden chops your junk off. not fun samsung. not fun.

    • http://Website s15274n

      Have you even used the new TouchWiz? You sound so strong in your words… I’ve actually not heard anyone who has used the NEW TouchWiz who did not walk away a little bit impressed (perhaps because the original was so bad though).

      I look forward to holding the Galaxy…. I think my main gripe is going to be the plastic/feel of it.

    • http://Website luis

      You have no idea what you are talking about. Read up some reviews of Samsung’s new UI before you start babbling.

    • http://Website aranea

      I’m excited about Galaxy S however there are two drawbacks for me: 1) AT&T because they capped data and block app installation from non-market sources 2) as far as I know Samsung doesn’t have a community support like HTC. I like my G1 rooted with Cyanogen mod. I’m afraid to wait forever for a new version of Android until Samsung makes its mind instead of installing a mod.

  • http://Website Droid sam

    I wish I could get that super amoled display on my incredible. Lets how samsung can ramp up production before the end of the year so that they can start sharing the love with other manufacturers.

    • http://Website Mikey

      Nope, sadly that won’t happen before 2012, at least according to Samsung. I guess if all Samsung Super AMOLED phones are total flops it might happen earlier.

  • http://Website Adam

    It’s funny that AMOLED technology has already been surpassed. AMOLET (active matrix organic light emitted transistors), is already in development. Brighter, thinner, and 100x more power efficient. I can’t even imagine what I’ll be holding in my hand 5 years from now…technology is cool.

    • http://Website Paul

      Adam, please set a link to this, i couldn’t find anything on Wikipedia or the web, except of typos.

      What is most interesting in future display technologies are passive displays, imo. Like the Mirasol Display, that’s said to reach mass market this year; no backlight, no necessary refreshrate, full motion video capable, made for reading in direct sunlight. It’s a new form of ePaper..

      (more about it here: http://www.mirasoldisplays.com/press-center / http://en.wikipedia.org/wiki/Interferometric_modulator_display )

  • http://Website Evil_E

    I think it’s kinda funny that my X10 tft screen is that good compared to the HTC amoled and S amoled screen on everything except when viewed in different angels. Please notice that the X10 also uses a blue background color and that’s not fair compared to the black background of the Galaxy. I agree with Adam above… give it 5 years and it’s for sure better then tft screens.

  • http://Website Mac Fadden

    touch wiz, the guy said here? I would not buy the phone with this… only the normal Android, or Sense included. motoblur sucks, too…

  • http://Website فراس

    والله يا أخي ، هذا الموقع كتير حولو. يعني بي عمري ما كنت أفكر أن سوبر اموليد أحسن من اموليد.

  • http://Website redskin joe

    I will only buy a phone with samoled or better from now on. You couldn’t give me an iphone, droid x, evo in exchange for my vibrant.i didn’t think a screen could make that much of a difference but I was very wrong!