Jul 05 AT 2:58 PM Taylor Wimberly 51 Comments

Google CEO nixes Nexus Two?

Google hoped they could change the way customers buy smartphones when they launched their online phone store and began selling the Nexus One, but the carriers fought back hard and Google decided to close shop.

Initially, Google pitched the store as a place potential customers could come to shop for the device of their choice and then select a carrier based on coverage and pricing. T-Mobile was the first to sign up, then Sprint and Verizon indicated they would also support Google’s phone store.

For a couple of months everything looked on track, then Google decided to pull the plug (for now) after Sprint and Verizon backed out.

Now it looks like the future of a “Nexus Two” phone might be in jeopardy after recent comments from Google’s CEO. Eric Schmidt recently told the Telegraph that the Nexus One served its purpose of moving the platform forward and they “didn’t have to do a second one”.

So now it looks like the Nexus series might be dead, but there is still a clear demand for a top of the line device that runs the latest stock version of Android. Google had been selling several unlocked HTC phones directly to developers (ADP1 and ADP2), but they said there were no plans for an “ADP3″ device at Google I/O.

While we may never see a Nexus Two or Android Developer Phone 3, Google still needs to provide a device that raises the bar and allows devs to target future versions of the Android operating system. Hopefully we will see this device arrive around the timing of Google’s next major Android release, Gingerbread.

“The idea a year and a half ago was to do the Nexus One to try to move the phone platform hardware business forward. It clearly did. It was so successful, we didn’t have to do a second one. We would view that as positive but people criticized us heavily for that. I called up the board and said: ‘Ok, it worked. Congratulations – we’re stopping’. We like that flexibility, we think that flexibility is characteristic of nimbleness at our scale.”Eric SchmidtCEO Google

Source: Telegraph

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://Website DDD

    This is tragic! Now Sprint users are stuck with Sense or TouchWiz garbage as far as the eye can see. Hopefully the rumors of a Moto Droid phone running stock Android coming to Sprint pan out.

    • http://Website ari-free

      there’s nothing ‘garbage’ about Sense or Samsung’s UI. They add a lot of functionality to Android.

      • http://Website mkrmec

        lol.. yeah.. they add aloot of branding nonsense…

        • http://www.guyzcave.com dj

          Just root your phone and all is well, ( you can install many versions of Android when your phone is rooted.) There is also a new method in progress to root your phone without unlocking the bootloader or voiding your warranty technically.

          • http://www.frieswiththat.com.au Steve

            I know you’re being helpful, but I hate when this is the only option left. Rooting a phone should not have to be necessary just so you can get a phone with vanilla Android should it? I have a G1 and will be rooting it soon – if it becomes easier than cool, but honestly, I find it a pain in the ass. I personally hate branding and I have never had a phone where I’ve actually used the branded apps from my carrier. Not that I would buy an iPhone but I do admire it’s software/UI consistency.

          • http://Website Cesar Trevino


            I’m sorry but rooting a phone isn’t a hassle at all. Maybe it’s just “Time consuming” if you consider 15 minutes a waste of time for unleashing your phone’s full potential.

            That’s the thing about Android – Companies like Motorola, Nokia, Sony, HTC, etc. can do whatever they want to their phone. If they want to add custom UIs they can. Lucky you, unlike Apple, you have a choice to choose what you want. If you want a plain “Vanilla” (as you called it; even though we’re at Eclair and FroYo right now) you can buy a phone that has it stock or root your phone. We don’t live in a monopolized economy where you only have one choice, ESPECIALLY when it comes to Android.

            iPhone is the ultimate form of branding seeing that it’s only stuck with AT&T, arguably the worst, most closed carrier available. You can check out the Motorola Backflip for proof on why Android just won’t work, at all, on AT&T without root.

            It’s obvious you don’t know exactly what you’re talking about but rooting isn’t a hassle at all. If you can read a how-to list, you can root.

          • http://Website klei

            Actually, do you know that the motorola Droid X was called the Nexus Two Model, before?

      • http://Website Usman

        Wrong. Sense, et al, simply add to a delay in upgrades. Sense doesn’t have anything much moyer than the latest Android..

        • http://Website mkrmec

          I agree vanilla android is the way to go… I hate sense because of the branding.. oohhh look only an “HTC Sense phone can do that”.. woot.. lol

          My ex has a Desire and I got a Nexus One… and she’s all over me with the Sense crap.. look look your’s can’t do this.. and I’m like … yeah so can’t you.. :D

          • http://Website Cesar Trevino

            Welcome to the world of Android. Where you have a choice.

            Sense is wayyyyy better looking than the stock Android UI.

            But that’s all a matter of opinion, so there’s no point in arguing that.

          • http://Website Ikeman

            At least you arent running motoblur. it have some nice features but at the cost of extremely behind on updates and everything just running slower ill take the vanilla. and rooting doesnt take 15 minutes if you havent already done it b4. because you have to read up first then download and install any necessary programs. that can be hours and not to mention making a mistake a turning your 500 dollar phone into a paper weight. I’m going to wait for 2.1 or 2.2 (im not even sure at this point what they are giving us) and if its not a significant difference you can find it on ebay. i was considering samsung Vibrant as a replacement. Any protest?

    • http://Website abarca

      Wait doesn’t the samsung moment run stock or no?

      • http://Website Sarie

        Yes. Yes, it does. That is why it received the 2.1 upgrade before the HTC Hero.

        • http://Website Kainoah

          Yes but it also doesnt have full 2.1, no LWP, no updated gallery, not even the Froyo launcher because of its outdated hardware. It runs android 2.1 but its basically stripped down and almost the same as the older versions anyway

  • Time Pilot AKA

    It may not have sold very well or changed the way we bought phones / service like we were hoping, but in a significant way, Schmidt is right, the N1 served it’s purpose. It became a template for all the other manufacturers (and HTC themselves) to say, “The next phone we make has to have all the stuff the N1 does, or better.” And for the most part, that happened. Only 6 months later the Nexus One has been outdone half a dozen times.

    • http://Website anthony

      Yes the N1 has been out done by other phones but at the end of the day its still on top after 6months. Just say froyo and stand in line for your scoop. So glad I got my sexy nexy

    • http://Website mkrmec

      6 months old and going stronger than many other newer phones. It’s bringing new things to the table 720p video, it still has a hidden radio to enable, etc…

    • http://Website iD999

      It may have been outdone on a spec sheet battle, but it does everything I actually care about. I’m not really interested in using it for video chat, or plugging HDMI into it to output video to my TV, or having a giant LCD instead of my nice OLED display. I wouldn’t trade my Nexus One for a Evo 4G or Droid X. The only thing I wish my N1 had is a back-illuminated CMOS sensor camera with a nicer lens, but the only phone currently offering that (afaik) is the iPhone 4. The Evo 4G and Droid X might have a higher megapixel count, but actual image quality doesn’t seem to be different from the Nexus One, especially in low light situations.

  • http://Website d3vkit

    Really was looking forward to the Nexus being the alternative iPhone. The biggest thing iPhone has going for it is consistency. With Android on so many phones, they are just phones. When you create a brand for it, it becomes much more.

    • http://Website ari-free

      Consistency is for AOL. Nobody has a problem with the internet and its 5 zillion UI’s. People adapt to change.

  • dafb

    I dont buy that shit about “moving the hardware business forward”. The only purpose of Nexus One was to establish the Android platform as a solid competitor to the other mobile platforms. Google is a software company and they aim to keep it that way. It makes sense not to release Nexus Two.

  • http://Website Kyle

    I really hope they keep the Nexus line going. It’s good to have a consistent brand to go to that will get supported by Google and receive the latest updates first. Maybe just call the Nexus line the new developers phone, but make it available for everyone to buy…

  • http://Website mkrmec

    I’m very happy that I got my Nexus one… as long as google supports it and it will probably be long due to allmost being a developer phone of the next gen….

    LOVE the phone I would never go back to samsung crap and htc sense that I can’t stand :D

    • Time Pilot AKA

      You’re probably right about that. I’m not buying a new phone for personal use until gen 3 devices hit the shelves, but I’m still buying an ADP2 to test software on for at least until the device hits its third birthday. For developers, it feels like the Nexus One/ADP2 is the standard for software testing.

      • http://Website mkrmec

        It would be if other phone manufacturers updated their phones to atleast 2.1… butt nooooooo.. damn you samsung!!

  • http://www.gmbhnews.com gmbh news

    Well who knows, wait and see, there’s no nexus 2 to come, but since the nexus one is one of the best android phones out there, I think google should take another approach for the supply chain for their next attemp, or even now for the nexus one and they will earn a lot from this piece of technical mastery. I wish to have it stick around as enfant terrible of android

  • http://Website ox

    damn i love my nexus one, hopefully they will change their mind

  • http://Website GuardianAli

    Google had no intention to go in the phone business hardware wise.
    Im not suprised there wont be a Nexus Two cause they achieved what they were after with the first one.

    Despite popular opinion, googles plan wasnt to sell a bajillion phones and beat Apple. At the time the Android phones were stuck in the slow processor, low ram realm of the g1s and my touches. No one was making powerful android phones. They realized they needed this power to hav the next version of the OS (2.0+) be smooth and viable. So they made the nexus one to SPUR hardware innovation. All of a sudden there was this 1ghz phone out there and that got everyone else to play catch up..and they did.

    Now that the phone companies are making kick ass POWERFUL android phones, googles work is done. No need for Nexus two.

    • http://Website Rolex

      I never thought of it that way.. Well said, sir.

  • islander

    If I can’t move on to a stock android phone in the future, My relationship with android will almost certainly be severed. Over 10 people I know bought android phones on my reccomendation. I’m not going to be reccomending android anymore unless a fully google supported phone like the Nexus One is released in the future.

    Kick ass POWERFUL phones are all well and good unless you can’t get the basic experience and quick updates.

  • islander

    Maybe it’s time to go Meego.

  • http://Website Elitebattlefield

    I think Eric is full of it. Nexus One served it’s purpose. He said it himself at the last Google conference, “it’s the nature of a CEO to always want more”.

    If the Nexus One sales blew the competition away, we’d all be looking for the N2. But they didn’t and here we are. I can’t see how Google can BEAT the competition.

    Come on people, please read through the lines of bull. Reading through lines of code is easier than this.

  • sigamore

    JJust because I hear this cap I’m more than sure there will be a nexus two!

  • http://Website Trond

    Maybe Google can make a Nexus Two and sell it to the rest of the world. It is very strange reading articles about phones and their OS on this site coming from Europe (Norway). It’s almost impossible to read an article here that don’t mention a carrier. It’s like they are calling the shots.
    In Norway (and rest of Europe, I imagine) the carriers are just that, carriers. You buy the phone you want, and pick the carrier you like. You can, if you want, by a phone subsidized by a carrier if you commit to a one year subscription, but this is just a marketing strategy where the carriers pick some of the more popular phones and make a deal with either the manufacturer or the reseller. If you do, the phone is often, but not always, locked to that specific carrier. This deal is easy to get out of, it’s just a phone call to the carrier, and they unlock the phone. (You may have to pay some of the subsidized amount depending of the remaining time of the subscription.) Anyway the carriers do not care about which phone you have, they have nothing to do with the operating system or update of this, and they have no support on the phone.

    • qst4

      Agreed! All I can say is we Americans are idiots when it comes to phones. I specifically bought the N1 because it was unsubsidized. I get so disappointed when I hear smart phone users going on and on about how happy they are that their contract is ending so they can upgrade or how they have to wait a year to get out of a contract. It always seemed so backwards to me that we have to buy our phones this way, and even more backwards when I see how many Americans so happily buy into it.

    • chris0101

      Carriers do call the big shots here in North America, and it is very much to the detriment of the consumer. They effectively have monopolies or “exclusives” as they call them often over the latest phones and can charge exorbitant rates.

      I really wanted a Nexus Two for this reason – something unlocked that you could get.

  • http://Website Matt

    I am wholly disappointed by this approach. Honestly, I don’t own a Nexus One–I own a Moto Droid. And I wouldn’t get an N1 over a Droid, anyway. However, I am all for Google’s “100% Google Phone” approach, such that is is more open than any of these customized Sense/Motoblur/etc. phones. I want my phone plain and vanilla. Let me add on and replace as desired, but don’t force anything down my throat as “a part of Android” (if it’s really not).

    I love my Droid for that reason, and for that reason I WOULD love the N1 (if I didn’t prefer the Droid’s more weighty hardware design) and would very much like to see the N2, if it ever came out.

    I really look forward to the future of Google phones, and I hope that through the fragmentation, we see continued support for PURE Android as in the Nexus One…

  • stalker

    Man.. I was really hoping for nexus two. I love my nexus one. Google we need flagship devices more often with new hardware change and new design.. Love the design of nexus one.

  • http://Website popoo

    google should take the N1 to the rest of the world.n sure android will be bigger than any of the phone OS outthere.

  • http://Website Johan

    Hopefully some manufacturer will release a vanilla Android phone if Google does not do a Nexus Two. After the horrible mess that is my current phone, a HTC Hero, I will not buy another Android phone where the manufacturer has changed Android in any way. Adding apps on the data partition is fine, but don’t screw around with the core system.

    You shouldn’t have to root the phone and create a vanilla rom to get a stable Android phone. Or if that is required it should be made really easy to install custom roms.

  • http://Website Nithin Jino

    Slap a keyboard on this and make the screen 4.3 inches and this will be perfect. Also make it so that it will be on all major carriers and people can actually afford it and they can get the discounted price when upgrading

    I still hate the $530 price tag if you are on any other plan except the one they made you get to get the $180 when this released on T-Mobile

  • http://Website webby

    Looking at the N1 experiment, not as a phone, but as a business model, Google failed big time. These comments were a PR attempt by the CEO to make lemonade out of lemons. He’s in CYA mode for the Board of Directors and the shareholders because Google botched the project badly, and the CEO is the fall guy.

    The N1 project failed because customers want to to see and handle the phones before they buy them, because customer service was lousy to non-existent, and because there was almost no advertising. Google was so arrogant they thought they would sell hundreds of thousands of Nexus One phones anyway.

    Goog still could have sold they N1, just put it in kiosks around the country, and/or independent retailers, plus advertise it heavily, plus have serious and competent customer service, and they would have sold the hundreds of thousands they had hoped to sell. With serious $ spent on advertising from the start plus a competent customer service model, Sprint and Verizon would NOT have dropped out of the project. But because Google’s N1 sales figures were so low on the T-Mobile and ATT models due to almost no advertising and lousy customer service, they didn’t want to be a part of it, and I can’t blame them.

  • http://Website Jose G.

    What Google really should do, is to allow everyday users the option to opt out of the carrier’s version of Android. If Google would give everyday Android users the option to opt-in to a Google distribution of Android, that would totally be sweet! I understand it would take more work from Google to make it work for each handset.

    However, instead of dealing with carrier bloatware which slows the OS down, it would be nice if Google gave a repository of specialized “Google Experience” versions of Android. While some folks might settle for the carriers experience, we know by the Cyanogen Mods that a more customized experience is wanted. We also know from the Nexus One that people want the “Google Experience.” The best way to do that is for Google to give several options for acquiring different flavors of Android. We need a legal pathway that allows us to change our flavor of Android in the same way a Windows user might change from Home Premium to Professional or Ultimate.

  • http://Website blink

    Since the droid came out before or a little after nexus one, it would seem kinda pointless to say it had a purpose. Droid bested nexus at sales, popularity, and at most specs (keyboard, etc) I love my nexus one but it did my do so hot regarding to the people. If anything, I’m thinking the wanted to make the regular android more popular than the other U/I androids…

    • Narhem

      actually spec wise the nexus one was better since it had more ram and a faster processor…
      reason why droid did better is because of the nonstop barrage of commercials.

      • http://Website Kainoah

        Thank you I was just about to say that. Sorry “blink” but you’re wrong on a few things here 1. The Motorola Droid came out before the Nexus, not “before or a little after” 2. Like Narhem said the only reason the Droid beat the nexus in popularity and sales was because of the constant ads and news saying it was the iphone killer(which it wasnt) 3. when it comes to specs the nexus all around wins, the only things better about the Droid are the keyboard(which actually is a crappy keyboard anyway) like you said, and the touch sensors, besides those 2 things there is nothing better about the Droid

  • http://Website brodie

    Nexus One was the ish! I have not seen a phone better than it yet!!! Having the ability to receive updates first insted of “waiting at the back of the line” lol is awesome!

  • http://www.twitter.com/reignzone Reignzone

    Hopefully, the introduction of Android 3.0 or what’s becoming more commonly known as, “Gingerbread” will allow for our favorite device manufacturers to recognize that having a “custom” user-interface has been ruled as obsolete.

    Sense is rather bloated, TouchWiz is the result of a broken prophylactic, and MotoBlur is such a fucking gimmick. I rather prefer the taste of Vanilla. :-)

  • http://Website brbd

    Unbelievable ignorance. Why on fuckin earth can’t I buy this goddamn phone in Europe the same way it could be bought in the US? Served its purpose, huh? If Schmidt’s purpose is to talk bullshit all day then he’s also serving it perfectly.

    • http://Website Martin

      I don’t know what you have. I ordered my Nexus-One at netchange.ch and it was with me in no time. And a few days ago I saw the Nexus as Mediamarkt. Now it does not get more main stream than that.

  • http://Website Hitman

    Common Eric Schmidif if the N1 was so successful why dont you do a N2. Learn from the poor sales and come up with more ads and in store sales. ppl wan see wat the n2 got to offer.