Jul 26 AT 4:42 PM Nick Gray 16 Comments

HTC Desire and Nexus One to be fitted with SLCD displays, DROID Incredible sticks with AMOLED

HTC has officially announced their switch from AMOLED to SLCD displays for the Nexus One and HTC Desire.  Low supplies of the Samsung sourced AMOLED display has led to manufacturing delays for several HTC handsets.

The new SLCD displays from SONY offer boarder viewing angles, improved battery performance and improved visibility in direct sunlight.  The display switch for the two HTC phones is expected to happen later this summer.

Surprisingly, HTC’s press release made no mention of the HTC made DROID Incredible which is sold by Verizon.   The DROID Incredible has been experiencing supply shortage issues since launch due to Samsung’s AMOLED screens.  We reached out to out contacts at HTC and received the following reply:

“Because AMOLED supply is being relieved on other models, we currently feel we can meet demand of Droid Incredible with AMOLED screens. Of course we may need to change our minds and add sLCD screen models should demand continue to remain high.”HTC PR Rep

The AMOLED supply shift for the other two HTC phones to SLCD should be enough to accommodate the necessary displays needed to keeps the DROID Incredible stocked on store shelves.  We’re not sure if HTC’s move to SONY’s SLCD displays is permanent, but we’re pretty confident that HTC will do whatever it takes to make sure customers can purchase whichever HTC phone they want.

Show Press Release
HTC officially moving to SLCD displays for the Nexus One and HTC Desire

HTC Introduces SLCD Display Technology To Its Portfolio

New Displays to be integrated into HTC Desire and Nexus One

Taoyuan, TAIWAN — July 26, 2010 — HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC IIIâ„¢ technology.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

Source: HTC Source

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • http://Website Sumyunguy

    This is weird. Why would the NexusOne be getting SuperLCD when it is being Discontinued?

    • http://Website ari-free

      desire and nexus one are almost identical. Desire is very popular.

      • http://www.healthytiger.com Healthy

        Also, Nexus one is still on sale internationally (vodaphone in UK, etc). the only thing that stopped was the google web store sales of the nexus one in the US

        (Actually, isn’t it still on sale as a google dev phone?)

        • http://Website Aakash

          Doesn’t look like it’s up for purchase from the dev phone store yet.

    • http://Website Daniel

      The N1 is NOT being discontinued, they’re just closing the online store. You can still obtain the N1 on physical stores in some countries, and if you’re a registered Android developer on the Market you can order the N1 as a developer phone.

  • Sinanovski

    The reason there is shortage, I think, is because of the Galaxy S. You make sure your phones get the stuff first, of course.

    • http://Website Buenger

      the galaxy s isn’t using an amoled screen, they are using the new and improved Samsung exclusive super amoled screen

      • Mr_Tricorder

        but wouldn’t you think that ramping up productions of Super AMOLED screens would also involve cutting back production on regular AMOLED screens? I doubt they built all new factories and hired all new workers for Super AMOLED production.

    • http://Website Nammy

      My Galaxy S and its Super-AMOLED laughs at you guys fighting over supply of regular AMOLED

  • http://plankhead.com Zacqary Adam Green

    Looks like anyone who’s bought a Nexus so far is going to have even more of a collector’s item now.

    • http://Website John

      Ya i am very glad i bought mine back in April. Its a sweet phone

    • http://Website DROID Sam

      True, but that does not mean it’s going to be any better. My wife’s N1 is nice, but the main reason i didn’t get one was because of the poor screen performance in direct sunlight. super LCD should fix that since it’s based on traditional LCD technology, but with better viewing angles and contract ratios.

    • http://Website Sinanovski

      I agree. N1 is quality built

  • http://Website kostek

    will the multitouch improve now on those phones??

    • http://Website DROID Sam

      Nope, the display and touch panel are two completely different things. I know the DROID Incredible did get a different touch panel, but he Desire and Nexus One still use the same one as before.

  • http://Website Liam

    I wonder how this will link with the HTC Desire HD as the rumours didn’t say what exact screen was going to be used but now HTC say they’ll use the SLCD on the current Desire and Nexus 1. It definitely seems like we got an answer. I doubt that after this they will chose AMOLED for the HD.