Aug 09 AT 10:10 AM Nick Gray 14 Comments

SONY Ericsson XPERIA X10 officially heading to AT&T

We’re not quite sure we agree with SONY Ericsson’s “Smarter is here” statement, but we can say that the XPERIA X10 has finally landed on this side of the Atlantic.  The Android handset will be launching on AT&T on August 15th for $149.99 with a new two year agreement and data package.  Like the X10 that’s been available in Europe for nearly six months, the AT&T version of the handset will feature a 4-inch capacitive display, 8.1MP camera with LED flash, 8GB of internal storage, 1GHz processor, and GSP navigation.

We know it’s running Android, but SONY Ericsson’s press release did a very good job of not mentioning which version is backed in to the X10.  Our guess is that AT&T customers will be treated to Android 1.6 since SE isn’t planning on rolling out Android 2.1 until the middle of Q3.  At the rate SE is moving, we wouldn’t expect to see Froyo running on the XPERIA X10 any time before 2011.   The SONY Ericsson XPERIA X10 may not be able to compete head-to-head with the Samsung Captivate, but at $149 the X10 may be able to give the cheaper HTC Aria a run for its money.

Show Press Release

AT&T and Sony Ericsson Announce the Xperiaâ„¢ X10

Smart meets entertaining – Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ — AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Androidâ„¢ based Xperiaâ„¢ X10, available August 15. The Xperiaâ„¢ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperiaâ„¢ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperiaâ„¢ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescapeâ„¢, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia â„¢ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasaâ„¢ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTubeâ„¢ and search results from Google.

* Timescapeâ„¢ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescapeâ„¢ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,” said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia â„¢ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperiaâ„¢ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability

The Sony Ericsson Xperiaâ„¢ X10 smartphone will be available in black at AT&T stores, authorized retailers and on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

Data charges apply for content and updates transferred through the mobile Web.

Source: SONY Style

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • http://Website Gilbert Orbea

    The Market looks like the 1.6 icon…


  • mac08wrx

    If it comes out with 2.1 it would be bad ass.

  • http://Website Jr.

    The market is like that also in 2.1 it only changes in 2.2

    • http://Website Jimmy13

      Was this the same sony android phone with a no multitouch or am I wrong?

    • http://Website Elfanzo

      That’s incorrect. The market icon has been different since the release of the Droid and Android 2.0.

      • Nick Gray

        I think what he was referring to was the market shopping bag inside the Android market app that’s at the top. Google didn’t update that image until Android 2.2

  • http://Website Derek

    This phone is really $129.99, not $149.99, and amazon will have it for $49.99 a week after the 15th. Also since it has a 4″ non-pentile matrix screen, and if the GPS actually works, it’ll be better than the Captivate. Only if it came with 2.1 instead of 1.6 it’d smoke the Captivate.

    • http://Website Alex

      This phone is not better than the captivate which has a lot more internal memory and a way faster cpu and gpu. Hd video capture and features like panoramic photos make the captivate a much better phone.

    • Nick Gray

      I know that the SONY Style page mentions that the price is $129, but that’s only if you order the phone through them. People picking up the phone at At&t stores or through tier website will be paying $149.

  • http://Website EricB

    “the XPERIA X10 has finally landed on this side of the Atlantic”

    Im pretty sure Canada is on this side of the Atlantic and its been available here for months.

    • http://Website john

      Ya i was going to say the same. Its been here for months. I know rogers has it

  • ayocuz

    You can keep the donuts,cupcakes, and eclairs if you can’t offer consumers frozen yogurt why even bother

  • http://Website Glenn

    Oh, Sony Ericsson…. so late to the party, and still running an old version of Android OS. They need to step their game up and release it with 2.2 installed at launch. Even the HTC Aria on AT&T is running 2.1, how can X10 still be running 1.6? For shame.

  • http://Website katie

    This phone sucks believe me. Other than the fact its not upgradeable to 2.1/1.2, THE SCREEN DOESNT EVEN SUPPORT MULTITOUCH, and its a hardware problem ( comes with “Clearpad 1000″-google it), It also comes with only 320mb ram, the gingerbread 3.0 upgrade in the future will require 512mb. Well if you can look pass all those problem it’s a great phone, especially for girls, with its elegant white design, which is what draw me in the first place, guess im just too much of a geek. Sold it on ebay now and will get a Samsung Vibrant (galaxy S) insted