Oct 26 AT 4:03 PM Taylor Wimberly 12 Comments

Meet NOOKcolor, coming to Barnes & Noble on Nov. 19

It’s an e-reader. It’s a tablet. Meet the NOOKcolor by Barnes & Noble.

Barnes & Noble just unveiled the successor to the original NOOK, which is a 7 inch Android-powered tablet that claims to be “The ultimate reading experience”. The NOOKcolor is already available for pre-order on bn.com at $249 and is expected to ship around November 19th.

Considering that the NOOKcolor is targeted at moms, kids, and families I expect it will be one of the hottest gifts this Christmas season. The original NOOK pre-order exceeded all expectation and orders were heavily delayed, so if you are considering getting one then order early. Hopefully B&N will be ready this year to keep up with demand.

Details on the actual tech specs are limited at this point, but we know NOOKcolor is based off Android 2.1. We know the “VividView” display is made by LG and features 16 million colors at a 1024×600 resolution. Internal storage is set at 8 GB which can hold six thousand books out of the box. If that’s not enough, a microSD slot allows for expanded storage. The NOOKcolor also features built-in WiFi, but there is no 3G support this time around.

Probably the most exciting thing announced for the Android community is NOOK Developer. Developers will be able to create their own apps for the NOOKcolor and then sell them to millions of users through Barnes & Noble’s own app store. The NOOKcolor SDK will be available in the coming weeks and will allow you to quickly and easily optimize your application for our e-reading platform.

In addition to being sold at Barnes & Noble, look for the NOOKcolor (along with NOOK 3G and NOOK Wi-Fi) at your local Best Buy, Walmart, and Books-A-Million in late November.

For a full run down of all the reasons the NOOKcolor could be the ultimate reading experience, check out the official Barnes & Noble blog.

Highlights of the NOOKcolor include:

  • Stunning 7-inch VividView Color Touchscreen and a thin, beautiful and highly portable design
  • The first full-color touch device dedicated to reading everything and built on Android
  • Access to the largest bookstore with an unprecedented selection of over two million digital titles a single search away
  • Read bestsellers to favorite magazines in full color, and interactive children’s picture books and enhanced cookbooks
  • Easy and fast book downloads in seconds over Wi-Fi
  • The most social reading device ever built; you’re only touches away from sharing with friends via Facebook, Twitter and email.
  • The new LendMe App, which enables NOOKcolor users to view LendMe books in their friends’ Barnes & Noble digital libraries and request to borrow a title they’ve been meaning to read
  • 8GB of space plus expandable memory to store it all your digital books, magazines, newspapers and children’s books

Via: B&N Community

Source: Barnes & Noble

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • http://www.emagenstudios.com Jesse

    This looks really nice. I was going to pick up an original nook but I’m going to wait. The features and price seem perfect for me. I’m just waiting to see some video of the UI in action.

    Curious to see if it’s as smooth as the videos show. On a side note, considering that apps are coming, I would look to use this as a basic Android tablet. I know it doesn’t have a camera, but I can live without it….I think.

  • http://Website Garrett

    Remember how Mr. Jobs likes to report the number of all iOS devices, such as i*ods in addition to that crappy phone they make? Well I can see it now, Android activating half a million devices a day thanks to eReaders and tablets everywhere. Eat that Jobs.

    • Tebbe

      Don’t forget about Android TVs, printers, microwaves, washers, dryers, and refrigerators.

  • http://Website Jason

    It looks like this is just a color LCD touchscreen 7 inch tablet.

    While that is cool, I actually bought a Nook WiFi relatively recently and a large part of the reason I chose it was because it got me an e-ink screen to help with the eye strain issues with long times spent reading on an electronic screen.

    Is there any indication that this screen is more than just an LCD screen? Like a Pixel Qi or something?

    I have been hearing the rumors about a new Nook for a while and I was actually concerned that I had bought my Nook too soon. This actually makes me feel better, since I wouldn’t have bought this even if it had been out at the time. :)

    Assuming it is not some spiffy “no eye strain LCD”. :D

    • http://Website William Furr

      It’s a regular LCD, as far as I can tell. At 7″ and 1024×600, it has a 170 pixels per inch, which is almost double the 90 ppi on my computer monitor. I think small size and higher pixel density LCDs are easier on the eyes, but I also read on my computer monitor all the time too.

  • http://Website ken

    Very questionable move on not updating the original nook. Its not like it needed a new design, just update the e-ink screen to the same one as in the kindle.

    The color looks ok… rather spend a few more $ and get a full blown android tablet(which can run the nook app!). Hopefully that 7″ display is used in some future devices. Future because there are no real android tablets that any sane person would buy.

  • http://Website CM

    I just bought a Nook wifi last week and had a laugh over seeing this announced today. But I’m not worried – if I wanted something like that I’d just buy a tablet! I wanted the e-ink screen since I’m looking at a computer monitor for most of my day. Better on the eyes :)

  • http://Website Andrew Holden

    Hell yes! I confiscated my wifes Nook to read some and was going to get mine. Now I’m just going to wait to get this beast!

  • http://Website William Furr

    Interesting, but I think anyone who gets this will feel left behind by the Gingerbread/Honeycomb tablets in 2011 with access to the Android Market and a tablet-sized Nook app.

  • http://killinggames365.com/ Tammy

    I think that most people who see the Nook after seeing the iPad will will be a little disappointed. I really cant compare the two technology’s but to the end user they don’t care. All they want is the best screen to read their books.

  • http://carneyshegerian.com/ California Discrimination Lawyer

    Just hope that this will be better than Kindle 3G

  • http://Website Russ

    The “coming soon” Features looks like Flash integration, so I bet it will be updated to 2.2 or maybe they are waiting for gingerbread. I think the e-ink screens are the only advantage eReaders have over tablets, take it away and you are left with a gimped tablet. I like the touch screen and it probably is great for periodicals, but personally I don’t like reading on the back lit screens.