Did you watch the Miami Heat game against the Boston Celtics on TNT last night? If so you might have caught the myTouch 4G teaser clip with Dwyane Wade, but I have a feeling that was just the tip of the iceberg. T-Mobile is a huge sponsor of the NBA and TNT and we’ve all seen the commercials with Charles Barkely, but it looks like the carrier is taking it to the next level with a new deal it inked with the Miami Heat.
T-Mobile will become the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena, according to a press release we just received. The sponsorship will include in-game features, exposure on radio broadcasts, retail promotions, social media tie-ins, and other promotional events.
If you live in the Miami area and are headed to the home opener against the Orlando Magic, you might want to check out the team’s “Noche Latina” celebration. T-Mobile will be on site with the Heat dancers and music artist Pitbull to show off the latest T-Mobile smartphones and giveaway some prizes throughout the event.
Check out the press release for full details.Show Press Release
HEAT INKS DEAL WITH T-MOBILE
Wade’s Long-Time Sponsor Hosts Home Opener Event for Fans to Kick Off Multi-Year Partnership
MIAMI, FL — The Miami HEAT announced today that they have entered into a multi-year partnership with T-Mobile USA, Inc., one of the largest national providers of wireless voice, messaging, and data services. T-Mobile will be the Official Wireless Telecommunications Provider of the Miami HEAT and AmericanAirlines Arena. The sponsorship also includes extensive in-game features, exposure on English and Spanish radio, in-arena signage, retail promotions, social media integration, and other online elements including Presenter of HEAT.com’s TV Companion. T-Mobile will also sponsor the team’s “Noche Latina” initiatives scheduled to take place during three March home games.
T-Mobile will kick off this exciting HEAT season with an unforgettable fan experience. For the Home Opener on October 29th, T-Mobile will host the T-Mobile Tip-Off, a pre-game celebration open to all HEAT fans that have a ticket to the game. The event will take place on the American Airlines Arena’s East Plaza starting at 5:30 p.m. EST before the HEAT take on the Orlando Magic at 8:00 p.m. and will include a live performance by Mr. 305 himself, local resident and music artist Pitbull.
The HEAT Dancers will also be on-hand to keep the excitement flowing for families and fans, and DJ Irie will spin music throughout the event. Attendees will have the opportunity to check out the latest T-Mobile smartphones and giveaways and prizes will be awarded throughout the event, including tickets to that night’s game.
To access the T-Mobile Tip-Off event, fans can show their game ticket to gain entry. Entry is provided on a first-come, first-serve basis. For other fans without a game ticket, they can visit the T-Mobile store in Kendall Corners (12801 N Kendall Drive) beginning today, Tuesday, October 26th, for a chance to score tickets. Current T-Mobile customers can show their device to receive tickets instantly. Tickets are limited and available while supplies last.
“I’m pretty certain HEAT fans are already familiar with the superiority of the T-Mobile brand thanks to the numerous and memorable television commercials Dwyane Wade has starred in throughout the years,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Their partnership with the HEAT is, thus, an entirely organic endeavor and we are thrilled to have them on board.”
Wade’s relationship with T-Mobile dates back to the 2006-07 season. Since then he has starred in numerous commercials for T-Mobile’s NBA campaign. In addition, Wade served as a coach for the 2009 T-Mobile Rookie Challenge & Youth Jam as part of the NBA All-Star Game activities in Phoenix.
“Dwyane Wade has been one of our great partners, so this new sponsorship with the Miami HEAT is a natural fit,” said Derek Chang, Director of Sponsorships at T-Mobile USA. “We’re looking forward to working with the HEAT to develop exciting programs for the fans and our customers. The T-Mobile Tip-Off event couldn’t be a better way to start the new season.”
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the second quarter of 2010, more than 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.6 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom
The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2010-11 season.