Mar 21 AT 10:50 AM Taylor Wimberly 31 Comments

LG Optimus 3D headed to AT&T as the Thrill 4G, some users may experience discomfort while watching 3D content

In an effort to beat Sprint and HTC to the punch, AT&T just announced the first glasses-free 3D phone for the United States. Named the LG Thrill 4G, this will be AT&T’s version of the LG Optimus 3D that we played with last month at Mobile World Congress.

Highlights of the LG Thrill 4G include a 4.3 inch glasses-free 3D display, 1 GHz dual-core OMAP4430 CPU, 512 MB RAM, 5-megapixel dual-camera, and support for AT&T’s 4G HSPA+ network.

Also included with today’s press release was an interesting warning about viewing 3D content. We have seen similar caution with other glasses-free 3D devices like the Nintendo 3DS, but this is the first time for such a warning with an Andriod phone.

Important Information about 3D: Response to viewing 3D content varies by individual. Some viewers may experience discomfort (such as eye strain, eye fatigue, dizziness or nausea) while watching 3D content. If you experience any such symptoms, immediately discontinue use of the 3D function and do not resume until the symptoms have subsided. Viewing 3D content for an extended period of time may increase the likelihood of the above symptoms. Frequent breaks are recommended when using 3D functions. Parents should speak to a physician before allowing children under the age of 5 to view 3D content.

I spent about 30 minutes playing some 3D games on the LG Optimus 3D at Mobile World Congress and I did notice the eye strain. It was not severe enough to cause dizziness or nausea, but I have yet to play for an extended period of time. AT&T warns customers that they should take frequent breaks when using 3D functions and parents should be cautious of allowing children under the age of 5 to view 3D content.

Pricing and availability of the LG Thrill 4G were not released, so keep your eye on AT&T’s site for any updates.

For an idea of what to expect from the Thrill 4G, check out this video clip of the Optimus 3D.

Show Press Release


Pair of 4.3-inch Smartphones For Best-in-Class Portfolio Include the LG Thrill 4G With Glasses-free 3D Experience, in Addition to the HTC HD7S, an Exciting Addition to the Windows Phone Portfolio

DALLAS, March 21, 2011 –

Key Facts

  • AT&T announced two new leading-edge smartphones, the LG Thrill 4G and the HTC HD7S, will be added to the industry’s best portfolio of mobile phones.
  • The LG Thrill 4G is the first U.S. smartphone that will feature a ”glasses-free” 4.3-inch stereoscopic 3D display plus 4G speed capability on the nation’s fastest mobile broadband network.
  • Beyond its 3D screen, the LG Thrill 4G features a dual-core, 1 GHz processor, and a 5-megapixel dual-camera that allows you to shoot and share high definition videos and images in 3D.
  • The HTC HD7S adds to the best portfolio of Windows Phones with its 4.3-inch, WVGA, super LCD display, 1 GHz processor and 5-megapixel camera with dual-LED flash.

LG Thrill 4G

The LG Thrill 4G will be exclusive to AT&T customers and reach AT&T stores in the coming months. Running the first dual-core, dual-channel 1 GHz processor in the U.S. and based on the Android 2.2 platform, LG Thrill 4G will be among the first to deliver a glasses-free 3D experience to U.S. customers and will allow users to shoot 3D video and 3D stills with the dual 5-megapixel stereoscopic camera. In addition to apps and games from Android Market, LG Thrill 4G will offer 3D content via the “LG 3D Space,” which houses 3D games, video clips and images for quick, convenient access.

Preloaded with 16 GB of memory (8 GB onboard plus an 8 GB MicroSD card), the LG Thrill 4G will record 3D video at 720p resolution and 2D at 1080p quality. The smartphone will be able to play video back in high definition through the HDMI-out port on the device or stream content wirelessly through DLNA technology.


The HTC HD7S will be the largest screen on a Windows Phone from AT&T and will include the latest version of Windows Phone software that offers many new benefits including the ability to copy and paste text. A powerful 1 GHz processor will power the unique Windows Phone experience and any of the more than 10,000 applications available for download or purchase from Windows Marketplace. In addition, with the preloaded U-verse® Mobile application, qualifying AT&T U-verse customers can download and watch hit TV shows on their Windows Phone. Non-U-verse customers can subscribe to U-verse Mobile for $9.99 a month and choose from a broad selection of programming to watch on their Windows Phone. This new AT&T smartphone will be the first HD7 model from HTC in the U.S. with an improved super LCD high resolution display. The HTC HD7S will be available in company-owned AT&T retail locations and online at in the coming weeks.


“AT&T customers know that we offer the best lineup of cutting-edge smartphones in the country. Our first 3D phone plus a new, leading Windows Phone underscore our commitment to continue to offer the best,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “2011 is going to be another landmark year for us with more best-in-class devices.”

AT&T Smartphone Portfolio

AT&T is the leader in smartphones and expects to widen that lead in 2011. The LG Thrill 4G is the latest proof point in AT&T’s commitment to an industry-leading Android portfolio in the U.S., including 12 new Android smartphones in 2011. For further details please visit AT&T is the leader in Windows Phones, offering the only portfolio of Windows Phone 7 devices, now including the HTC HD7S with its 4.3-inch screen. For further details visit

The LG Thrill 4G is one of more than 20 4G devices AT&T plans to deliver in 2011. AT&T has completed the deployment of HSPA+ to virtually 100 percent of its mobile broadband network, which enables 4G speeds when combined with Ethernet or fiber backhaul.

4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at Actual speeds experienced will vary and depend on several factors, including device, location, capacity, facilities, and other conditions.

Important Information about 3D. Response to viewing 3D content varies by individual. Some viewers may experience discomfort (such as eye strain, eye fatigue, dizziness or nausea) while watching 3D content. If you experience any such symptoms, immediately discontinue use of the 3D function and do not resume until the symptoms have subsided. Viewing 3D content for an extended period of time may increase the likelihood of the above symptoms. Frequent breaks are recommended when using 3D functions. Parents should speak to a physician before allowing children under the age of 5 to view 3D content.

Source: AT&T

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Clark Wimberly

    A couple years from now we’ll be watching late night TV and hear one of those commercials thats like Did you or a loved one use a glasses-free 3D phone and now suffer from the following medical ailments?

    • http://Website Andrew53517

      Lmao! So true!

    • HackNet

      haha. lol

  • http://Website Derek

    4G Has now officially lost all meaning. AT&T’s network is not 4G. Calling Wimax or LTE 4G is a stretch, but calling AT&T’s 3G network 4G is just flat out lying. Especially since they dont even enable HSUPA.

    • Tangent

      “Calling Wimax or LTE 4G is a stretch”

      The ITU changed the definition of 4G to include WiMax, LTE, and HSPA+ months ago. It’s time to get over the discrepancy between the ITU’s original arbitrary definition and the carrier’s definition of what constitutes 4th generation technology. Just take a deep breath and let it go…

      • http://Website BigJermZ

        Actually ITU gave up on enforcing the actual 2g,3g,4g speed limit, which allowed ALL carriers to call there new networks 4g, check the download speeds 4g=3g speeds maybe 1mbps actual difference.

  • http://Website Hans

    I wonder how battery life will be with the 3D effect turned on.

    • caffeinedependent

      Engadget’s 3DS review seemed to think the 3D on that unit (same tech) didn’t make any difference to battery life

  • McLovin

    For me 3D is over rated. It was interesting early on as a novelty. But now it’s annoying and distracting.

  • http://Website AceoStar

    I’m surprised that this is the first I am hearing of this. Did they sneak this (Thrill, not optimus 3D) under our radar? As for the phone, I will probably skip the Atrix for this. 4.3 is a big deal to me with my huge hands so I’ve been waiting to either go Atrix or jump to the first 4.3 dual core, guess this is it. I also don’t care much about 3D, but the specs are beastly

  • http://Website watbetch

    More discomfort than possibly being an AT&T customer?!

    • http://Website gladiator_posse

      Burned…Stupid AT&T.

  • http://Website AceoStar

    Also, I love it how all these phones leak right before the conferences. Hopefully the real surprise is if if they started shipping it this week, -that- would be huge.

  • http://Website Eric

    I may jump to this. I could care less about 3D, but dual core OMAP? Hmmmm. How hacker friendly are LG? I imagine a beast like this would develop a decent community.

    • http://Website UniqueNate

      Imagine why kind of apps they can create to work with the 3D benefit. I just think it’s cool to have it. I mean we have the option to turn it off. They wouldn’t make something and it wouldn’t work right or be beneficial. People are knocking this before they’ve even experienced it. I personally think more propel who say they don’t like it will when they see it in person. Just welcome new innovation. Giving you new features and people are complainig about it. That doesn’t make any sense if you don’t want it go for something else. It’s a in and off feature. Just speaking in general to the people who complain.

  • http://Website Richard Yarrell

    When this Lg Optimus 3D was first shown at MWC I looked at it as a potentially good device. Now being renamed Lg Thrill 4g leaves a bad taste in my mouth. This device going to At&t NOW IS DEAD ON ARRIVAL just like the current Atrix 4g is dead on At&t as well as the Inspire 4g. That network does not mean android well now do they allow devices to operate as intended by the manufacturer on that network. To me it’s all an attempt to discredit android. Ask any current customer with a Atrix 4g or Inspire 4g or any android device how they feel about at&t most of those customers are dying to leave. I feel sorry for tmobile those customers DON’T DESERVE AT&T AND THERE POLICIES NEITHER DOES ANDROID. My money is safely on the HTC EVO 3D NO 3D DEVICE WILL BE BETTER THAN THAT ONE

    • http://Website Atrix_User

      I’m not dying to leave. In fact, I love my Atrix and I have been using AT&T (previously Cingular) for almost a decade. I also had the Nexus One before this phone. Question: have you ever used AT&T? Because a lot of people spout off nonsense when they have never tried it out.

      As for the LG Thrill, no thanks. 3D is just a fad that will possibly wear out (if it doesn’t, I will still not buy 3D phones nor 3D tvs).

      It will be interesting to see LG phones “hackability” and also how quickly they update their phones.

    • http://Website Garry

      I don’t understand all the hate for AT&T. I have been with them for a long time. I have had several smartphones including, more recently, an iphone and now an HTC Aria.

      Where I live, AT&T gets better coverage than Verizon. My Verizon friends have to walk outside to get a good connection.

      I’m not fooled by the 4G claims but my data is good enough for me.

  • http://Website Greg

    You don’t have to worry about staring at a 3D game on a phone for longer than 30 minutes. The battery will always die long before that.

  • http://Website panic

    512mb RAM?

  • http://Website odnamra

    Are there any chances/rumors about this phone coming to t-mobile too? (Please, no jokes about the merger debacle, I’m being serious.)

  • http://Website tonya harding

    i guess the new iPhone will have 3D too

    • http://Website jose

      Yeah I’m predicting they are gonna make 2 versions of iPhones 3d and 2d either way I could care less android is my thing…

      • Zach

        Or have a 3D slider, à la 3DS.

  • Zach

    Time to sell my Atrix.

  • http://Website Navin

    Is it tegra based??

    • http://Website Soni

      No, it’s OMAP 4 from texas instruments. It actually should be better than tegra.

  • http://Website Soni

    I can imagine a busy medical practice where people play on their 3d phone, and puking all around the place one each other due to the 3d screen.

  • http://Website anon

    Too bad it doesn’t have a QWERTY keyboard.

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