May 24 AT 11:21 AM Alberto Vildosola 13 Comments

Barnes & Noble announces new Nook, touchscreen E-Ink display, 2 month battery, and priced at $139

At a press event in NYC, Barnes and Noble just took the wraps off a shiny new Nook. The device it’s supposed to replace the first generation black-and-white Nook. According to Barnes and Noble, the new Nook is the easiest to use and read eReader on the market. With 37 less buttons than the Kindle 3, we tend to agree,

The device is 35 percent lighter and 15 percent thinner than the 1st-gen Nook, weighting just 7.48 ounces and measuring just 5 x 6.5-inches across and 0.47 inches of thickness. The back of the device is made out of soft-touch rubber surface, making it very easy to hold with just one hand.

Thanks to a brand new Pearl E-Ink screen, the new Nook has 50% more contrast than its predecessor. Those of you that found it annoying how the screen flashed when you turned the pages will be happy to know that the new screen on the Nook has “80-percent less flashing” during page turn.

Powering the Nook is a “best-in-class” battery that will give you up to two whole months of use. According to Barnes & Noble, that’s twice as long as the leading eReader available on the market. You’ll be able to connect to the Internet via Wi-Fi, but sadly, a 3G model is not available — at least not yet. Powering the Nook is our good old friend Android 2.1 Eclair, a bit outdated version of Android, but it gets the job done flawlessly.

Barnes & Noble also took the opportunity to announce a new service called, NOOK Friends. With it, Nook users will be able to “Create your own group of NOOK Friendsâ„¢ so you can easily swap books, get a friend’s take on a new bestseller, discover great new reads or see if someone’s enjoying their latest book.” Sounds alright by us.

The new Nook is available right now for pre-order from with a price tag of $139. The company will start shipping the devices on June 10, so you can expect yours to arrive some time after that.

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Show Press Release

Barnes & Noble Introduces The All-New NOOKâ„¢,
The Simple Touch Readerâ„¢

Best Battery Life Ever — Up to an Incredible Two Months on a Single Charge

Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback

Full Touchscreen with E Ink® Pearl Display Technology for Reading Anywhere

Optimized Display Performance Offers 80 Percent Less Flashing
than Any Other eReader for the Most Immersive Reading Experience

The Most Intuitive, Easy-to-Use eReader for Everyone

Barnes & Noble Expert Recommendations,
Plus the Most Social Reading Experience with NOOK Friendsâ„¢

Pre-Order for $139 in Time for Father’s Day and Summer Reading

New York, New York — May 24, 2011 — Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOKâ„¢ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-Fi®. Now available for pre-order at and at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Colorâ„¢, the only Reader’s Tabletâ„¢. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market — just 18 months after launching NOOK 1st Editionâ„¢.

Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.

At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin — 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Editionâ„¢. Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time. And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off — that’s twice as long as the other leading eReader available.

Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders — whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Pageâ„¢ feature, just press and hold a side button to quickly scan through content and skip right to the desired section.

“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”

The World’s Largest Bookstore in Your Pocket

With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstoreâ„¢ offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstandâ„¢ automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.

Most NOOK Booksâ„¢ are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt!â„¢ digital publishing platform. Young readers will find more than 12,000 NOOK Kidsâ„¢ chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds.

When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Storeâ„¢ program and get exclusive content and special promotions through the More In Storeâ„¢ program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.

Get Social with NOOK Friends

Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends. See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through Twitter® and Facebook® integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMe® technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.

And coming in the next few weeks, Barnes & Noble will offer a new custom website,, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Libraryâ„¢, and manage their device.

Read Your Way

Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories ( to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.

Read Everywhere
A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSDâ„¢ card. Since the All-New NOOK is built on Androidâ„¢ Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (

The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at or at the NOOK Boutiquesâ„¢ and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promiseâ„¢, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.

Alberto is a college student living somewhere between Miami, Sarasota and the World Wide Web. Although a former iPhone owner, Alberto is now a proud Android enthusiast. You can follow Alberto on Twitter and Google+ for his thoughts unworthy of an article.

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  • uzunoff

    I would have cared more, if this was a sequel to the Nook color.
    Why buy an e-book reader when you can pay 100$ more and get a tablet or a Nook Color (tablet)

    I know that B&N are very proud of the way Nooks are selling but that is because of the “tablet” Nook color.

    Something is telling me that this one will tank…. just like their Nook 3G.

    • http://Website Courtney

      Because some people prefer to be able to read without a backlight, because it’s tres easier on the eyes that way. For instance, my wife has stolen my original Nook and refuses to return it to me, because she absolutely *adores* the e-ink screen for reading novels and such.

      I just hope that the new Nook keeps the backlight-less reading ability. =3

    • http://Website jasonj

      I can speak to why you would buy this when the Nook Color is only $100.00 more. For the same reason I bought the 1st generation of the Nook when the Color was already available.

      The Nook Color is not a good fit for people who are going to be reading for hours at a time. The e-ink displays are significantly easier on the eyes than the various color displays so if you are going to read for any length of time at all the e-inks are still the way to go.

      • uzunoff

        I completely agree with you, unfortunately those people who read for hours are not enough to make this Nook a success.
        A lot of them already have a e-reader and would be a few years until they can justify replacing it.

        I know a lot of people like me, change their electronics at least once a year…. and I am going to make a big generalization here.

        People who read for hours are not people who would replace their e-book reader as soon as something slightly better comes out.

  • http://Website RC

    I believe this new Nook is going to take some more market share away from the Amazon Kindle 3. At a poll with some 350+ votes so far at, almost 50% of the votes are for the Nook Color versus the other Kindle versions and other ereaders, so this may give B&N an even bigger push.

    Let’s not forget that Kobo just announced touch screen version as well, and that Amazon is working on some new product introductions later this year.

  • http://Website asesome3

    Had this been out 3 months ago i definitely would have gotten this instead of a kindle 3. for about the same price and a touch screen instead of the many buttons that are too small for my larger hands anyway. And I definitely wanted an e-ink screen since I have read on tablets before and experienced the eye strain.

  • http://Website jasonj

    With a touch screen, the Pearl E-Ink, and a smaller device I am very nearly there.

    If the screen was bigger than my 1st gen Nook I would pre-order right now. Doesn’t look like it is bigger though. Sigh, just not enough text on a 6 inch screen. Maybe I can shrink the text farther with the Pearl.

  • Hal (GT)

    Sounds quite nice. Interesting to me that it uses the pearl eInk display which is the same that Kindle 3 uses if I’m not mistaken. I agree with the comments above about reading from a device that is not back lit. I for one can’t read from a device that close to my face, like an iPad or phone. Or play games on them for that matter. Not very long anyway, because my eyes get tired of it quickly. For me the eInk is wonderful and love to read novel and books via that format.

  • http://Website Bentley

    Until they get something comparable to the Kindle’s WhisperSync feature, it will not be as good. I actually rooted my Nook Color within 2 days of having it just so I could put Kindle for Android on it, and up until I foolishly updated to the new software read the majority of my e-books on that. It was really convenient for me because I could pick up where I left off on my phone if I went out and had to wait at the oil change place or whatever, got bored on my lunch break. Whatever the case was, it was convenient. If Nook had a feature like that, they would be the clear winner in my eyes.

    • http://Website harold

      The nook sync feature does sync up your last read page, but only on books you purchased from B&N.

  • http://Website person

    why is the brand new nook so much cheaper than the nook color? whats the deal there must be something up

    • http://Website JimSC

      It’s black and white.

  • Ajit Nair

    I have been reading a book on my nook2, and when I restart it the next day, I cant go to the last read page, and in the home page, it shows I am on page 1. Of course, that book was from my personal collection, not from B&N. Can anybody help please.