Jul 30 AT 3:46 PM Sean Riley 32 Comments

IntoNow–new TV, movie check-in option with a twist

IntoNow app for Android

IntoNow has just launched on Android after six months on iOS. During that time, they amassed over a million downloads and were acquired by Yahoo for 30 million dollars. So what does IntoNow do that’s so magical?

The headlining feature is that it can identify (they call it tagging) what movie or TV show you’re watching by “listening” to it for about 20-30 seconds. I’ve played around with it for a little bit and I’ve certainly been impressed thus far. When you hit the green TV icon in the upper-right corner, the app tags the TV episode or movie and pulls up abbreviated data from IMDB. You can press the IMDB area at the bottom of the screen for the full IMDB page. Those of you with cable or satellite are probably saying, “So what? I can basically do that by hitting the info button on my remote.”  Right you are, so it’s a good thing that IntoNow has a couple more tricks up its sleeve.

Once the app has tagged what it is you’re watching, it automatically does a “check-in” like GetGlue or Miso (if you’re familiar with those apps). You can share what you’re watching beyond IntoNow by connecting it with Facebook or Twitter.  Just hit the settings gear in the lower-right corner, add a comment if you like, and select whether you’re sending to Facebook and/or Twitter. Then hit the share button. You can actually use Facebook to sign into the app if you’d like.

The rest of the app centers around three tabs:  “Activity,” “Popular” and “Profile.” The Profile tab displays what you’ve recently watched, as well as what you watch most frequently. This is also where you can track your friends on the service via the Twitter and Facebook integration or by just searching for them by name. The Popular tab–I’m sure this is going to blow your mind–displays the most popular shows or movies among your friends or everyone on IntoNow. Finally, the Activity tab is a feed of what people have checked into most recently. Again, you can choose to view just your friends or everyone.

The identification feature is cool and makes for a solid “gee whiz” to show off to people. But I suspect they’ll need a little more than that to woo users of GetGlue (you’ve gotta love those stickers) or Miso. I’m not sure how regularly they have such deals, but IntoNow had a promotion for a free 20 ounce Pepsi Max if you tagged a specific TV ad. If they can build more partnerships along those lines, that could certainly be a solid hook.

They recently added a host of new discoverability features to the iOS app, which will hopefully make their way to the Android app sooner rather than later. The new feature analyzes your tags, your friends tags and people that have tagged content similar to yours. It then suggests things you haven’t tagged that it believes you’ll like. It’ll even build you a calendar listing of what you might want to be watching at any given time.

IntoNow is free in the Market and should work on anything running Android 2.1 or higher. They’re off to a strong start, averaging 5 stars on 31 reviews at the moment. So, I’m not alone in my early positive impressions of the app. If you like GetGlue or Miso, I think it’s at least worth a brief fling to see what else is out there. If you haven’t tried one of these apps before, this is definitely an interesting take on it. If you do give it a go, let us know how the listening feature works for you and what you think they should do to compete with the existing check-in contenders.

Update: Apologies to those readers outside of the U.S. that have been trying in vein to find IntoNow in the Market. After some additional digging I found that while IntoNow is in the process of building out their catalog to include the UK and others, it is at the moment a U.S. only service by design. If you can obtain the .apk from a friend it will work, it just may not include shows that don’t air in the U.S. and I imagine the channels won’t align with your local channels.


IntoNow app for Android IntoNow app listening IntoNow app tagging screen IntoNow app activity tab IntoNow app popular tab IntoNow app profile tab

Source: IntoNow Blog

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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    i will give it a whirl at some point, sound interesting

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  • Nick

    I’ve never quite understood the whole “checking in to let people now what you’re watching” thing. I’m a big advocate of social media, and believe that it has many benefits, but I don’t understand this one…. I like to share things with people through social media, but at some point I think people get a little too carried away. Maybe it’s just me…….

    • http://www.technogasms.com Sean Riley

      You’re not completely alone, but I do think the discoverability aspect has potential and these are going to be much more tempting to me once they can run on my Google TV.

    • sylar

      Yea I have to agree here, I don’t like to advertise to everyone, what I’m doing every second of everyday. Some of my friends do and it gets just a little annoying at times.

  • Cwalden21

    Seems like it’d be pretty sweet…i’ll give it a try as well. The additional features sound like they’d make the app a lot more desirable.

  • http://clarklab.net Clark Wimberly

    Been using it for a few days, been fairly impressed with it. I haven’t been checking in really, but the recognition is pretty damn neat.

  • LadyDi

    If they add more “check-in and earn this…”, it will catch on pretty quickly. GetGlue is a perfect example but the now defunct CauseWorld was the one who got me hooked.

  • AME

    I just started playing around with this and so far it’s not too bad. The recognition is really good- one TV show was identified with just ambient sounds, no dialog! I don’t know how active I will be with the sharing side of it. It has nice integration with Facebook and Twitter which I used to see if I had any friends who were using the service, not to broadcast to the world that I watch Real Housewives.

    If you don’t want to participate in its social features, I think it could still work as a stand-alone app like Shazam where you tag something to come back and check out later. If I see part of a TV show somewhere, this will be able to remember exactly which episode I want to see later.

  • ben

    ‘This app is incompatible with your Samsung Nexus S.’ …… REALLY!?

    • http://www.technogasms.com Sean Riley

      That’s odd, I know a couple Nexus S users that have been able to download it. Are you running stock?

      • Ben

        Yes, apparently it cannot be downloaded in the uk :(

  • sauntimo

    Can someone post a link to the apk not on the andriod market? It won’t leet me install it in the uk :(

    • http://keridel.blogspot.com keridel

      same here no UK love..

    • UCS

      Use market enabler

    • Tim

      Wow my typing was pretty poor there! Having obtained the apk I can confirm it works fine for US shows here in the UK but has no knowledge of UK shows. That would be more of a problem if I watched any TV which wasn’t American, I guess…

  • sylar

    Ok…I’m honestly not sure why I could need this, I guess it could be fun over at a friends house or something….but I don’t really think I need this, though I could be wrong and this could turn out to be what I have always been looking for in my life.

  • Futureboy

    @androidandme Ok… as usual, nice article, good information… but seriously…. is there an inner-office quota of how many times you are required to use the phrase “this will blow your mind.” I’ve seen here it a million times here referring to a number of things that were quite frankly, not even remotely close to mind-blowing.

    A pocket-sized, all voice controlled android device that projects a heads-up display onto your windshield, or an unlimited-sized 12000 lumen HD image onto your wall? That’s mind-blowing.

    A tab within an app that shows you what’s popular based on check-ins? Not so much.

    Like I said, great article, great blog, but I think it’s time to declare a moratorium on said phrase.

    • http://www.technogasms.com Sean Riley

      Ha, I didn’t realize there was a “mind blowing” epidemic going on.

      In my defense I was being sarcastic in this instance as I was describing what the “popular” tab in the app displayed, which was so painfully obvious that I felt the need to call attention to it.

      Regardless, thanks for the tip and I’ll try to at least police it in my own posts.

    • http://clarklab.net Clark Wimberly

      I doubt it’ll change your mind, but the app does way more than just show what’s popular based on check-ins. It can actually ID what is on the TV just via sound. Each time I use Soundhound or Shazam I’m still pretty impressed. This is no different (at the least, I find it more impressive).

      • Futureboy

        Yes, I did read the article and, I certainly agree that the Shazam-like ID feature is pretty impressive. And I did miss Sean’s subtle sarcasm regarding the “painfully obvious” popular tab. But my comment was purely a good-natured jab among friends. So keep on doin’ what you’re doin’ and keep up the good work.

  • eben1277

    Maybe I’m just out of touch with todays reality, but I just can’t see why anyone would want to tell the world what they are watching on TV, or why anyone would care what anyone else was watching on TV. Or anything else people are doing. I must be just a really boring person, I still to this day can’t see the appeal of sharing on Facebook and Twitter and the like.

  • UCS

    Incompatible with your device – samsung galaxy S2 – that can’t be right.

  • http://www.anthonydomanico.com Anthony Domanico

    Ugh Sean…if you’re talking to the europeans, shouldn’t you call it a catalogue? ;)

    • http://www.technogasms.com Sean Riley

      Doesn’t Google Translate automatically do that for them?

      • Tim

        If only! I was about to point out how amused I was at the implication that “the europeans” were like some sort of adorable yet annoyingly fussy pet until I realised that when I read ‘catalog’ I thought it was a casual typo and the thought of that being deliberate makes my skin crawl. Probably doesn’t help that we seem to be a nation of grammar nazis :P

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