Aug 29 AT 2:17 PM Dustin Earley 23 Comments

HTC gets colorful; purple EVO 3D just the beginning


Originally launched in black, available in white on September 9th and now coming soon to Best Buy in purple, the HTC EVO 3D is the latest in what looks to be an upcoming trend for HTC devices: lots of color.

Traditionally, smartphones have been rather bland in terms of aesthetics. If the hardware isn’t black, it’s usually white. There’s been few exceptions to this rule. The myTouch series has always been known for its wild hues of red and purple. The Wildfire variants have always been bright devices (a pink version just recently launched). And that’s about as far as it goes. By taking a look at some of HTC’s upcoming devices, you can see the company starting to shy away from the boring.

Not only will the EVO 3D be available in three colors, but HTC has some rather funky phones in the pipeline. For starters, the HTC Bliss will be launching in a calming shade of sea-foam green. Actual pictures of the device have shown that the coloring of the Bliss won’t be very intense, but it’s an interesting choice nonetheless. The same cannot be said about the HTC Glamor. There still isn’t much known about the Glamor (it was originally thought to be the same as the Bliss, and it still could be), but older renders of the device depict a smaller handset in vibrant shades of pink, blue and yellow.

Could HTC be using colorful hardware as way to separate themselves from the pack? It would certainly make sense. While black and white phones are surely the big sellers, colors like red, purple, green, pink, yellow and blue help HTC handsets stand out right off the bat. Exotic hardware paired with HTC’s own signature software will make for some killer unique experiences. How does the color of a phone affect your decision to purchase? Does the colorful entice you, or is murdered out the way to go?

Source: PocketNow

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • Jess Blanchard

    Hues your daddy?

    • Dustin Earley

      HAH! You were just dying to post that.

      • Jess Blanchard

        Yes. It was really hard not to put it in the title!

  • Emily Winters

    HTC is a disgrace for android!

    • say what?

      and you are a disgrace to who ever gave birth to you

  • mjforte

    Color me unexcited.


    will they be selling the shells apart for those that would like to switch up?

    • Dustin Earley

      I think the exterior would be a little hard to change on the fly, and probably voids the warranty. There is always dummy units on eBay though.

      • BiGMERF

        Dustin since when do we care about warranties? LOL, J/K

    • Nick Gray

      That could be possible, The HTC Sensation, HTC Aria, and EVo 3D feature a case design which wraps around the back, side, and part of the front which is completely removed to access the battery compartment. If HTC doesn’t make the different case colors available to the public, you should be able to spot one of ebay.

      I replaced the aluminum casing on my iMate JAM (HTC Magician) back in the day with the black casing from the O2 version of the phone which I purchased on ebay.

  • codesplice

    Color me “who cares it will just get covered up with an obnoxious case anyway”.

    • Nick Gray

      Sad. I love the look of all the phones that I buy so much that I’d rather risk a few scratches than hide the phone in a case that make is look ugly and doubles the handset size.

  • Richard Yarrell

    Rather people find this to be EARTH SHATTERING or not really does not matter. In the new error of the future it is best to seperate yourself from the pack and design is the area to start why not come up with different colors it can’t hurt. I purchased my EVO 3D in black June 24th and will be getting the white verison on September 9th just for sake of having something different from everyone else. Nobody beats HTC plain and simple..

    • Jess Blanchard

      I want it in paisley!

    • themanwithsauce

      As I posted in an earlier story, more manufacturers should offer color choice as an option when purchasing a phone. In the grand scheme of things, 10-20k phone of a given color increase total cost by just a few dollars per phone. Why not offer a black/red phone or a purple phone, or a white/black (reverse tuxedo) phone?

      Hopefully other manufacturers copy HTCs decision to offer some variety and color in their lineup. I would be more than willing to pay 5-10% premium for a royal blue or metallic silver phone over the standard black or white.

  • Splendor

    As long as I still have a choice of black or white I welcome additional colors.

  • Stacey

    I think it’s a fun idea. Is it groundbreaking, no. But I don’t think that’s the intention.

    As long as black and/or white also remain an option I think it’s fun for those that would like it. The color choices for the Blackberry Pearls were hugely popular. And if they release a hot pink EVO I’m all over it :)

  • uknowme

    I think it is a good idea. Just because it will give people a choice. I want midnight blue.

  • Dirty_Azkals

    So……………. do I get a free mp3 album of “Purple Rain” by Prince with my new EVO? A lot more useful than that Blockbuster App I got with one of my previous update…

    • Dustin Earley

      Yes. Yes you do.

  • LadyDi

    I remember when I first saw the Cliq XT having purple as a backplate option. I nearly broke my neck trying to figure how to get this phone. Long story short, look where that phone is now. All I have left is a purple backplate cover to show for that grand $300 less than 1 yr old purchase. Lesson learned. Everything that glitters is not (necessarily) purple.

    The Anointed Purple One… ok, The Obsessed Purple One (owner of a white not plum MT4G)

  • Steve

    I think it only counts as partially colored if the border around the display and the buttons are still black. Make everything that isn’t the display a color (or even white) and I’ll think about buying one. Till then I think it looks like someone tried to spray-paint a black phone, and it’s not appealing.