Sep 02 AT 2:06 PM Sean Riley 17 Comments

Nook Color 2 could beat the Amazon tablet to market


Digitimes is reporting that suppliers in Taiwan are currently shipping components for Barnes & Noble’s follow-up to last year’s Nook Color. Touch panels are coming from TPK Holding and assembly will be handled by Inventec and Pegatron with a production capacity of approximately 2-3 million units by the end of 2011.

No startling revelations regarding the device itself, which they say will continue to feature a 7-inch full color touchscreen. The Nook line has seen a refresh each fall for the last couple years. But those updates have come in November following October announcements, so this would be a bit of an accelerated timeline.

Normally I would say this is just Digitimes garbling things a bit, but it does seem plausible that B&N would strive to get their Nook Color 2 out the door before Amazon can enter the tablet fray.

The Nook Color has enjoyed a reasonably high degree of popularity due to its low(ish) price and ability to do at least passable duty as a tablet–even for those who choose not to throw a full Android install on it. With that said, the hacking/modding community has a new darling in the HP TouchPad, and the Nook’s price advantage is most likely going to be wiped out by Amazon (who will also bring a treasure trove of content that overshadows at least the current offerings from B&N).

A couple of my family members have the Nook Color and really enjoy it. I’ve been reasonably impressed when playing with them in the “Land O’ Nook” that stretches as far as the eye can see at my local B&N. I just don’t know how they’re going to hold up once the Amazon juggernaut is set in motion.[1]

What do you think Barnes and Noble needs to do with the Nook Color 2 hardware and available content to stay relevant this holiday season and heading into 2012?


  1. As any Marvel reader knows, “nothing stops the Juggernaut.”

Source: DigiTimes

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • codesplice

    Do we really need a second version of the Nook Color already??

    • Nick Gray

      We certainly don’t need one. but B&N sure does if they want to stay competitive in the eReader space. SONY, Amazon, Samsung and others update their eReader line at least once every 12 months. It’s a huge market segment (larger than tablets) and i”m sure B&N wants to gain even more market share.

    • Sean Riley

      The way B&N has positioned the Nook Color as a potential tablet replacement they kind of have to keep the hardware updated and once a year is pretty much the standard at this point.

  • Sean Riley

    I like the Juggernaut for Amazon in this instance. I think Apple is probably the Blob in the tablet market.

  • cb2000a

    Does it have a dual cpu?

    • Sean Riley

      No word on specs like that yet, but if I had to bet I’d guess it would be more like a single 1.5 GHz. B&N needs to keep the price down and I just don’t think dual-core is in the budget.

  • Blaw

    What B&N needs to do is give the N2 access to android market. I know that’s pretty much impossible because they want people to buy apps from their market. I have a nook color and love it, I like the B&N reader software, run CM7 from SDcard. I even tried honeycomb but since Google didn’t released the codes it’s pretty much useless.

    • Sean Riley

      That would be awesome, but as you say B&N – like Amazon – is completely invested in this tablet as a way to sell their own content. Their concern for the openness of the device is nonexistent.

  • Anon

    I had a color nook. Loved it, but recently upgraded to a full tablet (galaxy 10.1) because I wanted a bigger and more responsive screen, and the nook reader app on android is better than color nook built-in reader (although it’s a bit quirky at times).

    What I think they need is a reason to own the nook hardware. For me, it would be the discount card. I had it for 10 years, and let it lapse because it doesn’t work on e-books.

    Perhaps let users that have actual nook hardware purchase books at a discount while in-store? That would be a solid reason, and something amazon couldn’t match. They may also need a free app-of-the-day (or maybe a free book-of-the-day). Amazon has a free app every day already.

    I also think that while their app store has progressed nicely (over 500 apps now I think), they really need to ramp it up if they want to compete with amazon app store.

    Something else they can offer (maybe) is online storage for side-loaded content? Would be awesome if I could house all of my epubs with them (along with bookmarks and highlights) and pull down as needed. I know they don’t make money on that, but would be another benefit.

  • Samuel

    I think what barnes and noble can do to differentiate themselves (and stay relevant), even as content and the market moves towards digital format is: turn their weakness into their strength. Bricks and mortar stores are both a disadvantage and could be their advantage as well. They need to do what amazon or Sony or apple could never do, at least not immediately: transform their bricks and mortar stores into the ultimate destination spot for the ereader shopper… Give people a place where owning a nook gets in store benefits, like discounts, the read in store feature is a start, but it could be so much more… Right now I own a nook color and I chose the nook over the kindle because I like browsing books in a physical space… I go to barnes and noble every lunch hour with my nook color because I cam browse and read while I eat my lunch with my nook… They should transform parts of their store into the bookstore of the future: almost like a nook cafe, where people can read, shop, and get drinks, browse, watch digital content, interact socially with friends, meet other readers, attend events, use social features on the nook to discuss books while actually having a physical destination hotspot to go to… Think Starbucks but much more… The reason people go to Starbucks is as much about the social aspect and the place as it is about coffee… If you tie mobile reader technology directly to the physical location in store, make it social and interactive in the store, this is an experience which would be very hard for amazon to copy… I think alot of people who would browse at borders only to buy books cheaper online at amazon later are the reason borders went bankrupt… At the same time, people who did so are now feeling a little bit of remorse… I think people still want the physical book store to exist and myself, I would hate for barnes and noble to disappear like borders or blockbuster… I hope barnes and noble is reading the writing on the wall and reinventing the bricks and mortar bookstore experience in a way that will make them the obvious alternative to shopping for content online at amazon, because frankly, online book shopping is not quite the same as having a place to browse and read and hang out in whenever I want to read something… That’s why I bought the nook color now even though the amazon kindle tablet is on it’s way… The nc2 is a step in the right direction, an awesome product, and I still hope to have that physical bookstore destination in the future… Other places I would take the company: expand digital content, music and movies as well, the periodicals is an awesome step, keep going to stay competitive as an alternative to the kindle… Also: expand the nook offering to other markets: open up the nook to international buyers- Canadians right now only have a choice between kindle and kobo… Make nook competitive digitally overseas and in Canada so more people can choose to own it… (amazon is already in foreign countries with the kindle)… Included in that is: foreign language books, for example, Japanese or German language ebooks, etc. Amazon already has a web of international sites developing kindle content in other languages. Thus is a huge potential place I think nook could grow revenue: partner with other foreign large bookstore chains to offer ebooks in other languages, share one common nook platform, licensing the tech basically but selling the hardware in foreign language bookstore chains like kinokuniya in Japan for example, or chapters/indigo in canada, and maybe sharing a common nook e bookstore so that readers in different countries can access foreign language content… Thus would help bookstores across the globe compete with the amazon empire…

  • Ileana

    Just add 3G to it!!

  • Joan

    PLEASE please please just make it 3G!!! I love my nook color but I really need 3G, so the Kindle Fire looks real tempting.

  • thechad

    good article thanks