Dec 05 AT 7:44 PM Edgar Cervantes 130 Comments

MIPS provides a taste of Ice Cream Sandwich for only $100


One of the reasons the Android platform has experienced such success is its openness, which has lead to a wide variety of devices. Ranging from state-of-the art devices to the most affordable gadgets, there’s something for everyone to enjoy. While our attention always focuses on the high-end smartphones and tablets, some affordable devices come around and surprise us every now and then. The Novo7 is one of them, and boy is this a great tablet for $100.

We thought the ASUS Transformer Prime would be the first tablet with Android 4.0. It just so happens that MIPS Technologies and Ingenic Semiconductor have beat ASUS to it. This tablet has been released today, and is the first Ice Cream Sandwich device to hit the market. Aside from being the first Android 4.0 tablet, the Novo7 is not bad at all for a device that only cost $100.

Highlights of the Ainovo Novo7 include:

  • Android 4.0 Ice Cream Sandwich
  • 7-inch capacitive display
  • 1 GHz single-core MIPS-Based XBurst CPU / Vivante GC860 GPU clocked at 444MH
  • WiFi 802.11 b/g/n, USB 2.0, HDMI 1.3 and microSD
  • 2 MP rear and VGA front-facing camera
  • 1080p video decoding

This is not your multi-core power house, but it surely gets the job done for a Benjamin. Its GPU can actually handle 3D gaming and 1080p video, and the tablet even comes with Spider Man pre-installed. It is quite the steal, if you ask us. Ice Cream Sandwich, Android Market (Google Apps), and a very low price tag are a winning combination. Even Andy Rubin is impressed by this product.

I’m thrilled to see the entrance of MIPS-Based Android 4.0 tablets into the market. Low cost, high performance tablets are a big win for mobile consumers and a strong illustration of how Android’s openness drives innovation and competition for the benefit of consumers around the world.Andy RubinGoogle Inc.

Currently, this tablet is only available in China and online, but it is making its way to the rest of the world in the coming months. You can go ahead and get it through Ainol Electronics’ site. As already mentioned, the tablet only costs $100. There will also be an 8-inch and 9-inch version coming soon, but for now, 7 inches is the only option.

Are you guys getting one of these? Some might argue that it is better than the Kindle Fire, which costs twice as much. Check out the video, and hit the comments section to let us know what you think.

Via: Droid-Life

Source: Ainovo

Hello, I am Edgar Cervantes. I am an avid Android fan, and keeping myself updated on the topic is part of my daily life. I will always work hard to give the best of me to our community of Android enthusiasts, and I am very honored to be part of this ship. Hopefully we can all enjoy sharing our knowledge and opinions!

    Most Tweeted This Week

  • Jack Thakar

    Looks promising. Obviously not nearly as good as the Transformer Prime, but for only $100 that’s good enough.

    • goncalossilva

      For 100$ it’s crazy good. Can’t wait for this to go global.

      • Alex

        Funny how we were just talking about how well small, cheap tablets would sell with the Kindle Fire XD

        • MJM128

          I hope this pushes the overall tablet market price down. $500 is too much for a tablet.

          • latouffe

            In Poland a Glaxy tab 10.1 cost around 2.200zl. Its nearly twice the monthly earning of a Uni graduate. And nearly 4 time the minimal wage. Comon guys!

    • BiGMERF

      pricing revolution has begun… Simple and functional and the new cool. except for us hrdcores that Demand all out performance

      • BiGMERF

        I meant to put “is the new cool”

      • erikiksaz

        The only concern I have is that the experience is sub par, marring the image of what android tablets are capable of.

        BUTTTT, who knows, I’m sure some reviews will roll in and I’ll be proven otherwise.

        • Futureboy

          There are plenty of low-end manufacturers out there that have been cranking out tablets that provide a sub par experience for a while now. You have your Yugos and you have your Lamborghinis. The Yugos never marred the image of what a car is capable of. So I wouldn’t worry too much.

          This device seems to have decent specs at a very attractive price point. With a respectable performance, and a decent marketing plan, this tablet could do very well.

          • DroidSamurai

            The key is not how bad a sub-par tablet is — it is WHEN a sub-par tablet becomes tolerable for its low price point. It’s basically how Windows won the desktop PC war.

          • heeros

            The Yugo might not have given cars a bad name, but it probably gave eastern European/Russian cars a bad name, or the manufacturer itself.

            This tablet won’t be marketed just as a tablet. It will be marketed as an Android tablet, and anything negative associated with the tablet will ether be attributed to the manufacturer, country of origin, or other prominent brand name (read Android).

            But really, it might be a great little tablet. I like the idea of a cheap alternative as long as the screen is not too bad, and it gets updates if something doesn’t work.

        • stenzor

          At least it’s not one of those cheap Chinese iPad clones running the worst looking version of Android… funny how some of those now cost more than this tablet

      • desean

        Hope more of such tablets at these price level will enter the market. It will give those without a strong reason for buying a tablet, get a tablet.

    • kazahani

      It does look promising, but I need to see the resolution of the screen before I would buy.

      Can you imagine 480 x 800 on a 7 inch display?? Yikes…

      • JC005

        The Dell Streak 7 had that I think.

    • stenzor

      Soon economies of scale will set in and we’ll be getting Transformer Prime specs for the same $100.. of course there will always be something better around the corner

  • mikeyDroid

    Wow, this is actually great – I bet if they’re marketed well, they’ll outsell most if not all of the current tablets.. Not that I want one, but it’s a hell of a deal!

    • GUI_Center

      It would definitely outsell many of the current tablets. Just cant beat the price that good.

    • Timm Liu

      yeah they could definitely market it better. that video was ultra corny and awkward with the guy not even looking at the camera.

  • Sean the Electrofreak

    That’s a pretty damn good deal for the price. I was hoping the Kindle Fire would set a bar for cheap tablets, and you could get 2 of these even for the price of a Fire!

    I see a lot of people buying these for kids and family members.

    • Michael C.

      I’m having to resist impulse-buying it for that very purpose – the kids… ahh, decisions!!

    • Homncruse

      I already bought my girlfriend a Nook Simple Touch for $79 for Christmas as a cheap e-reader. For $20 more, this is what I get? Might have to upgrade her device for our anniversary in a couple months :)

  • Patricio Acuña

    this gadget looks interesting if you think about it 100 bucks per core isnt a bad pricing for a tablet.

    and this little boy does its jobs a does it we;;

  • BmoreHuntr

    I noticed it’s $60 shipping. Unfortunate. I can’t wait to see them in the US. I’ll be the first in line to get one for my parents, and one for my in-laws.

    • goncalossilva

      Yeah, more than half of its cost. We need this in other countries!

    • Robert Santiago

      Wow… that’s ridiculous. Definitely have to wait for it to come to the US.

  • Joseph Hardville

    wow, tempted to get one now!

  • goncalossilva

    Wow, what a GREAT deal.

    Where do I put my money?

    The only part which kind of lets me down is the part where it says that it’s only currently available in China. Others will have to import for now :|

  • jd

    Good thing I’m going back to China in 2 days Might pick one up for my parents.

    • goncalossilva

      You could pick one for me too :D

  • SCJaredJ

    hahahahaha……love the “I’m going to enjoy my ice cream sandwich with MIPS, mmmmm” at the end. Classic! This thing is how craplets should be made. I’d easily pick one of these up for my daughter to get her off my ipad and phone!

  • alexandro meza

    before you know it, tablets will be a common thing like pay as you go phones at walmart. Just the other day they had nokia prepaid phones for 30$ and 200 minutes of talk time. What a deal.

  • Topher

    Went to buy one, saw the $60 shipping and handling? Hmmm, will have to think about that.

    • Jack Thakar

      I believe that’s because they are shipping from China. It should come to the US soon though.

  • Emmanuel Lazcano

    This video will get me to check out their site. Thanks androidandme. If I can’t win one from the 25 days of gifts than I can buy one to reward myself for a great quarter at my university. By buy I mean put on my wishlist for santa!

  • alee

    I’m curious as to how the CPU and GPU perform compared to ARM CPU’s and the GPU’s more typically used for Android devices. I’d guess that MIPS has probably put out comparisons with ARM, naturally showing their processors as favorably as they can get away with.

  • olentz

    Hmm, never heard of MIPS before. I assume they are MIPS manufacturer?

    • golcarcol

      MISP is a chipset architecture, an alternative to x86 and ARM. The manufacturer of the chip is Ingenic.

  • Marcus Nolasco

    This seems like a great device. A single core 1 GHz processor is still a very great one. And running ICS, too!

  • Cactrot

    Anything that helps put out the Fire is OK by me. As long as it is real rootin’ tootin’ Android and not some watered down deviant. This looks promising.

    • CJ LaFleur

      I just cant see this thing selling. With only a single core processor and low resolution, its only boasting point is ics. I see it getting the curse of the first like the xoom. The transformer prime destroys this thing hands down! But for those looking for the best value and dont care about specs its a great deal! Would be the best deal on the market if it were dual core though.

    • CJ LaFleur

      The fire is good because its incinerating the ipad right now. The fire is a low blow to the knee, this little guy here is the blow that knocks apple down. The transformer prime is the finisher. This gives you both ends of the market to kill apple.
      Sure the fire isnt pure android, but thats not what its made for. Its made for reading and multimedia. The people that are buying it are not hardcore android users. They just want entertainment. Let the fire and this little guy co exist.

  • kevin charliethesuperturtle

    I like it
    Beat the transformer prime xD

  • kurtosterhage

    It seems like a good deal, but looking around the internet, it seems that this only has a 480×800 screen. I would understand 1024×600. WVGA is a tad low for a 7″ display.

    • Jes

      Good find. I didn’t even think about that.

  • dandroid4g

    I crave an ice cream sandwich right about now :)

  • Bryan Stoner

    For the features you get and for that price you sure are right, this is a steal! Can’t wait to see this in stores.

  • AceoStar

    The real power of android will definitely be in its ability to drive the bottom line down. Love the price point.

  • Jes

    Couple things:

    -This is very tempting. Good find, A&Me!
    -So alright if this low(ish) end tablet can do HDMI out, can we get all the other “bigger” manufacturers to look this way? Please?
    -Also, couldn’t tell, but custom UI? And when the tablet was being handled the screen turned a bit…G Tablet-y, if you know what I mean. Anybody else?
    -Lastly, why the capacitive buttons if it ships with ICS?

    Just my thoughts on an otherwise well-priced piece of tech. Here’s to this getting some good attention!

  • humidity

    Not bad for only $100!

  • techvudu

    The world does not need more Android craptablets. This looks to be one of the few that may be a slight exception, perfect for those looking to get into the market. We have seen our share of crap though, and I hope ICS stays clear of it. I may pick one up for the hell of it.

    • CJ LaFleur

      Im there with you!

  • myandroid99

    that was unexpected

  • Ricky Grundy

    i wonder what the screen resolution is.

  • Nathan Diaz

    Is it me or that last part of the video is corny

    • Kevin Amundson

      It’s not just you. I don’t think anybody wants to eat their android device. It was rather corny.

  • thekaz

    Finally a tablet I can give my kids and not care if they destroy it…

  • minimage

    Citrix Receiver won’t install on my own $100 MIPS tablet (Velocity Micro Cruz T103), and I wonder if it would work on this one. Mine doesn’t have 3D graphics, so it’s not in the same category with this one, but I still have to wonder if application compatibility is going to be an issue with this device. I could probably be tempted to throw another $100 after the first in a couple of months.

  • Kevin Amundson

    As long as the touch display is high quality I could see this tablet actually being a great purchase. For less than $100 this is definitely a devise to keep your eye on. Especially the 9 inch version when it is released.

  • eioous

    Not bad for a hundred bucks. That closing line sure was cheesy!!!

  • dohsan

    wasn’t the first gen asus transformers the first to get ics?

  • http://None Javier Bastardo

    Awesome pricing on an actually not so bad device. They should commercialize it to a broader market, great way to show a beginners in tablets and Android the goodness of both worlds.

  • CJ LaFleur

    Haha, Ainol. It just sounds wrong!

  • nwilliam3

    Hopefully this is a decent tablet. I think one of Androids biggest risks are the multitude of ultra cheap ultra crappy tablets. People who don’t know any better think they are getting and iPad like device for $100 and then are pissed off at Android when it’s a piece of shit.

    Love the variety of price points with Android and not everything has to be high-end, but it can’t all be crap either. Right now, there’s a lot of crap out there.

  • tpulu

    Sounds good for 100 dollars. Good price for someone who doesn’t need a beast of a tablet. Older folks, younger kids, it should do well if the marketing is right.

  • cheeseasaurus

    It looks to be on par with a nook color, though likely running smoother at the expense of screen clarity (considerably lower resolution). But, if its dev friendly (not likely to be with that CPU and GPU) maybe it could be a hit with the mod community. It’d be fun to play with, and far more tempting if you could pick it up in stores.

  • sylar

    I’m really curious to see how it performs out in the real world. How it will fare when lots of people get their hands on it and find out that it may not be as powerful as they would like for it to be. Still I think that it is a good deal for the price that they are wanting.

  • Dan13

    I wonder how this compares to the kindle fire performance wise. Of course the kindle fire would beat it, but does the little bit of a sacrifice in performance justify it being 1/2 the price?

  • Louis Atu

    Wow wow $100. Some thing I can get for my niece and nephew and even mom.

  • aranea

    Seems interesting. Can be a good one if it supports google market and apps like netflix.

  • xfaith

    I have been thinking of getting the fire to jump into the tablets arena, but this would be a cheaper way in. Still trying to justify the need for a tablet first.

  • Shadowlore

    While I like the idea of lower cost tablets, I have to think that the lower the cost the device, the cheaper it’s made.

    There is a lot to be said for getting what you pay for.

  • pryvateid

    Looks nice a nice start. I just want tablets between the $200-$300 price range w/ specs like this, with a great real tablet experience, & I think manufacturers can do that, especially if they can make this one & sell it for $100′s.

  • Six8Six

    Lol love the photo used for the article….

  • Rob Vermeij

    This looks really good for that $100.. It seems far better then those other crappy $100 Chinese tablets.

  • jaduino

    I’d still rather have my 4 additional cores available in the Asus Prime

    • Taylor

      I’d still rather have a Transformer Prime, too, but Ama-grinch seems to have taken care of that for a lot of us.

  • Chuck Mullen

    A lot of comments about the cost, but really it is a step in the RIGHT DIRECTION, I think that most of these devices are grossly overpriced, and do not even get me started on the 2 yr agreements and the costs there… LOWER PRICE = GREAT.

  • dafi81

    The price is great but I’m not a fan of 7-inch displays, so not for me!

  • jk0l

    Damn. That pic got me craving for an ics.

  • luis maldonado

    this looks like an incredible option for newcomers to android and tablets! it looks like it gets the job done and at that price it will sell! but still the hardcore nerd in me is demanding the nexus prime!

  • MarkT

    What a great present for young kids, right price, right size.

  • Leo Young

    I notice that the video showed lots of apps and made a point of featuring Angry Birds but it did not show any apps running. There was no sense of the resolution or the speed of this device.
    I am curious but I am not holding my breath.
    Having said that, I am happy to see any tablet with a capacitive screen at such a low price point.

  • msgnyc

    Could be an interesting tab to mess around with, but what’s with the capacitive buttons?
    A little redundant having both hardware and software menu keys isn’t it?

  • OJB

    Nice video editing at 1:02 – loving that hole in the tablet.

  • vid500

    Looks nice, but I would like to see a hands on preview. Hope it is not a nother 100 $ android tablet that isn’t worth buying.

  • Wojciech ZiÄ™tek

    Horrible finish of this commercial! In my opinion Galaxy Tab (7″) could be better than this with ICS.

  • enoch161

    This is a great, affordable tablet for consumers on a budget.

  • pchall

    I wonder what kind of battery life it gets. Great price but is it usable?

  • rantmo

    Um, ok. Yes please. Man, even if the specs aren’t amazing for $100 that’s too good to pass up. It doesn’t preclude someday buying a somewhat higher-end tablet, but what a perfect device to toss into my backpack and just take around wherever I go. If something bad happens to it, that sucks but isn’t a total catastrophe like a $350+ tablet would be. Now they just need a US release!

  • Mykhaylo Tkachuk

    Unless I have seen the commercial I thought that it is real =)) The commercial looks more like some practical joke)

    But if it is ok – it’s really great deal for learning purposes, as was written before – You don’t care if children will broke it.

  • devoncatt

    Now if we can get the price of a Samsung 10N tablet down to the price of $100 $200 or $300 what would you pay for one of the larger tablets? That would suddenly change the landscape of tablets. A tablet that isn’t limited to only one app store.

  • w0urds

    Good way to get the kids to stop playing with parents tablets

  • CJ LaFleur

    holy s***!!!! this thing has already sold out!!!! one day and that’s it!!!! amazing!

  • Dan Jones

    Can someone tell me if I can plug in an ext3-formmated external USB hard drive into this thing? I keep all my videos on an external hard drive, but I’m a Linux user, so I use ext3 for it. Any way I’ll be able to use my hard drive on this thing?

    If so, I may go ahead and buy this thing for myself (if nobody gets me a better tablet for Christmas, that is).

  • Diaeko

    noway im goinig buyin this but good for those ones who dont what to spend much money on IT stuff

  • Mike Hanel

    now that’s a deal! lets get this thing in Best Buy before X-mas!

  • kusic

    I have just found it is sold out. Too bad, I wanted one for my daughter.

  • MiSoFine

    damn..sold out. I was going to buy like 3 of them!

  • Vipitus

    Yea, really nice looking ;)

    Want this one :D

  • thechad

    crap that thing sold out fast

  • Taylor

    Sold out… :( Not as sad as that betrayal that Amazon perpetuated, but that would have been an great gift for anyone. Not my year for gifting…

    • LV23

      We are too late :(

  • LV23

    Very nice price. No info about RAM / ROM.

  • jimtravis

    Definitely looks good particularly for $100. If it does consistently decode 1080p video, and give close to the advertised battery life, sounds like a good deal.

    I have purchased other budget devices just to play around with them, Although basically good, their performance was about what you would expect at the price range. Maybe this device is different, and you will actually get fine, consistent performance for the sweet price of $100.

  • bigpar

    Can’t wait to play with one of these..and only a hundred bucks! Another plus for Android!!

  • undyingsum

    Can’t be any worse than those cheap Chinese Android tablets, plus this has a tablet optimized OS. Doesn’t look too bad

  • Emmanuel Rodriguez

    Sounds pretty awesome for 100 bucks

  • Khronykking

    For this price point and the specs listed you can’t go wrong really. It’s not a power user but we should never expect a price like this for our cutting edge high end tech. I would buy one just for kids and when a piece of tech is cheap enough but functional to get the “I’ll buy it for kids” tag that’s a good spot to be in. No high expectations, so as long as it works its should survive and be good for its tier anything more than just working would just add to its value even more.

  • David Gomez

    pretty good for the price my sister is looking for a cheap tablet that she can use in her classes, as for me though id rather get a high-end tablet.

  • Louis Nicolaou

    Perfect gift for my mom and dad..its time to put my parents into the android dance hahaha i have already made my father wanting an android phone hahaha

  • Said Tahsin Dane

    I guess after some point, all the cheap china-made android tablets will have ICS.

  • donger

    these are gonna sell like hotcakes

  • Carlos Moreno

    Excited to see that we are coming upon the time where cheap tablets overlap the early great ones. Its happening with phones (one ghz single cores) and soon it will be fullfledged with all android devices.

  • harryville

    Cheap but most likely not good

  • megahexs


  • tmihai20

    It’s still too weak for me (speaking about the hardware part). I want 1 GB of RAM and a CPU over 500 Mhz.

  • Ivan Bigazzi

    seems pretty interesting. Anyone know how to buy it in europe? I’v searched for it on ebay-italy, but i only found versions with Android 3.2..

  • Albert Altman

    Sux they are out of stock :(
    I was hoping to get a taste of that Ice-cream Sandwich.

  • heyYu

    Really? Would it be one of those Walmart-quality cheap China made electronics?

  • behzadbayat

    Not as good as high end tablets out there but come on for 100$ this is amazing and I would say better than kindle fire. But it needs to go global competing with other tablets.

  • Ilyse Rose

    This looks perfect for someone like me, a student on a budget who wants to watch videos on the train and maybe do some editing.

  • myslef

    Saw this on a couple of websites. Seems legit. And the price tag is really, really set low. But is it really OFFICIALLY the first ICS tablet?

  • dustind

    I just want to hear from someone who has it. Also MIPS… reminds me of EE courses and the R2000.

  • jimmy_bones

    If I could use profanity right now I would.

  • honourbound68

    for a $100 each, i’d buy 2 of these for my kids and tell them to forget about asking for a ipod touch

  • Samar

    You get what you Pay for..but good to see that new architecture based Android tablets are coming out.

  • Tom Murphy

    Cant wait

  • Karlnorway

    Anyone know where to buy this puppy??