Dec 20 AT 5:15 PM Dustin Earley 67 Comments

November Millennial data shows Android losing market share… to RIM?

millennial november 2011

Millennial’s monthly MobileMix report has come out today, detailing the marketshare of smartphone operating systems, manufacturers and individual phones for the month of November, 2011, ranked by ad impressions served. There’s some very interesting numbers in all three categories, including a loss of the pie for Android and a gain for BlackBerry and Research In Motion.

According to Millennial, Android’s marketshare has dropped six points since October, down to 50% in November. Meanwhile, both Apple and RIM saw a gain in marketshare of 2% and 4% respectively. Overall, Android still has the competition by a full 20%.

When it comes to individual manufacturers, Samsung is leading the Android pack. In October, HTC was holding steady at 18.11%, but has since dropped down to 12.64%. Samsung now claims 17.47%, nestled between Apple at 25.66%, and RIM at 14.57%.

Out of the top 20 devices in November, Android holds 14 spots. The top ranked Android device? The Motorola Droid X with 5.27%.

The Kindle Fire’s adoption rate was also detailed. Impressions served has grown at an average rate of 19% daily, outpacing the iPad’s adoption rate when it first launched in 2010.

At this point, you may be wondering what these numbers mean. While Android’s loss of marketshare is never a good thing, even when it’s based on ad impressions served, it makes sense considering what happened in the months of October and November.

T-Mobile, a huge supporter of Android, was faced with an uncertain future (and so were their customers), the Galaxy S II was still a fresh face in the US, holiday sales were right around the corner and Apple had just released the iPhone 4S. Not to mention the Galaxy Nexus hadn’t been released; a lot of people were waiting for that one. I have a good feeling Android will bounce back in the month of December. Until then, don’t start digging any graves just yet.

Via: BGR

Source: Millennial Media

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • Phil

    Clearly a fluke.

    • GUI_Center

      Agreed… wait till December for a real count. People wait until close to christmas to purchase because they are waiting for the best deals.

      • damambt

        I guarantee that with the release of Galaxy Nexus, we are looking to a gain of at least 5%

        • MJM128

          Add to that the fact that a new iPhone won’t be out for another year? Apple already saw their surge of market share in oct/nov.

          I’m a little surprised about RIM though, not like it’s going to survive unless it changes drastically though.

        • aranea

          That’s what I’m thinking. Apple released iphone 4s with lots of commercials to popularize a faked voice recognition dubbed Siri. With the release of Galaxy Nexus and iphone 4s’s bubble blasting off things will get back to normal i.e. Android gaining more of the shares.

        • LukeT32

          Agreed… what did RIM coome out with to increase sales? Perhaps a bunch of coporations buying new company phones before they have to start on there 2012 budget?

    • ben steel

      No Fluke….it’s the beginning of the end….

      “#2. 2012 will see tectonic shifts in phone markets”
      “Meanwhile, Anderson says, Google will lose control over the Android operating system, mainly because unlicensed versions of Android will multiply in type and in installed base, especially in Asian countries. “It’s already a balkanized environment. Now Google loses control of the technology entirely. China is already running an unlicensed version of Android, and I think there will be more of that.”

    • eioous

      haha…definitely a fluke. It was tallied on an iPad.

    • jamal adam

      Now tell me how Android is losing market share when Andy Rubin just said that over 700,000 Android devices are being activated daily. Definitely a fluke.

    • Louis A

      The pie chart was designed by both apple and rim

      • aranea


  • damambt

    We are still ahead of the competitions by 20%. Eat our dust iOS! We are still ☝ no matter how you look at it! 😃

  • Thomas Biard

    I find that hard to believe because that means that RIM had some hugely popular phone come out that would shift the market 2%, and/or the 6% that Android lost was a switch from Android (with new flagship phones releasing monthly) to Apple and RIM… strange…

    • azswift

      Playbook prices are much lower now, and given their corporate background some big conversions at large corporations or government entities could explain it without touching retail phone sales.

  • zyphbear

    I’m thinking these data sheets are not as accurate as they would have you think they are when they are based on ad based data (“as impressions”) and the info passed on when getting those ads. I think honestly some of these companies shouldn’t keep releasing this kind of data when it’s not always a good representation of the whole picture. After all, how many sites do they cover for? How do we know it’s not just less Androids visited those sites during that time?


    fluctuation is part of the game.. no worries

  • kazahani

    Millennial is clearly using flawed data. They rank the top-selling phone as the Apple iPhone, and number 3 is the HTC EVO. Which EVO? Which iPhone? They are over-generalizing.

  • stenzor

    RIM: Relevant In Museums

    • AsakuraZero

      RIM = rarely intelligent mobile?

      • BiGMERF

        Real Incomplete Mess

        • AsakuraZero

          i think its more a complete mess right now, they are not Right in mark (RIM) now with the stocks or in what to do to sell something

          • damambt

            Very true + I just read that Amazon is trying to buy RIM, but for some reason they declined the offer. Amazon is really turning up the heat on the competition though.
            Might be a big gain for all consumers.


        • Marcus

          Really Ignorant Manufacturer

    • Martjn2

      HAhah you guys xD

    • erimin

      Totally agreed!

    • OnIn2

      stenzor – What kind of hat are you wearing in your Avatar ?

  • ndub21

    Market share loss to RIM? Really? It would have been more realistic if they had said iOS or ever Windows.

    RIM is headed to the grave. Even corporations are starting to switch to other mobile phones besides RIM now.

  • redraider133

    I see less and less people with BB’s everyday. I work and am around a lot of business people and they all either have an iphone or android. Business used to be where RIM shined, and they no longer have a strangle hold on that.

  • HoLfElDeR

    Whait for the end. then we wil see the ral results

  • mavensage

    Ad impressions are rather an inaccurate measurement that depends a lot on who’s paying to advertise what and where. I’d never trust them. A lot of that change could be explained in many ways that don’t relate to the popularity of any platform or brand.

  • GrendelJapan

    The RIM piece is odd, but that Apple only gained 2% share on the first full month of a major product release probably isn’t bad news, as far as Android backers would be concerned.

  • Billy

    Hmmm … I think someone counted the chads wrong … I want a recount!!

  • nwilliam3

    Need to remember this is “Ad Impressions” not sales. Even if zero smartphones are sold the market share could still change either way based on changes in user’s habits. The change in RIM’s market share could be attributed to new ad supported apps that have come out during the previous months, improved network performance, improved browser performance, etc. It is not all tided to sales.

    Apple’s gain might be a little more sales based since it is realistic that some people new to smartphones waited until the 4s was released to buy one and would then result in a change in total ad views for iOS. But overall, I’d say sales probably don’t play as big a role in this as the story leads us to believe.

    • cxandroid

      And an Android decline could be due to more people using ad blockers.

  • Jimmy13

    Glad to see we are still as good as all of the competition combined.

  • Hemdroids

    what?.. all i read was “Android still has the competition by a full 20%”.. ZoomZoom!. :)-

  • Skis03

    Every RIM phone that comes out is pretty much the same as the original. They need to come up with something drastically different to compete. The die hard Blackberry users must have had to upgrade or something.

  • Skis03

    RIM = Really Idiotic Mobiles

    • Adryan maldonado

      RIM= Really Intoxicated Men

  • ramenchef

    RIM is a dying brand unless they come up with something totally innovative or switch to a software based company.

  • Adryan maldonado

    mehhh(shrugs shoulders) not concerned or worried in the least.

  • Aaron Kemp

    I think a month by month look at these statistics aren’t really the way you want to look at things. Have a look at the year Android has had and you can see things are looking pretty darn good.

  • staryoshi

    I actually enjoyed my time with the original Blackberry Storm I had for work in 2009-2010 once they updated the software (upon the release of the Storm 2). That said, I like Android quite a bit more =D Personally, I hope that Android remains strong going forward, but I’d also like to see Windows Phone 8 do well when it hits.

  • alee

    If this is for phones, why would they mention the Kindle Fire? Also, is this for the U.S., worldwide, or some other region? It all matters. RIM is still strong in many parts of the world.

  • ruvort

    I agree with most of these comments…. adds really isn’t the wayto see the whole picture.

  • beatrixasdfghjk.

    And RIM products are so ugly, and *shivers*

    Just an anomaly, Android will bounce back (:

  • Coltsfan74

    RIM is a case of too little too late. So is Windows. This is clearly iOS v. Andy

  • eliander mendoza

    Well i will stick to android til’ it dies.

  • Marcus

    This is obviously a fluke. How can RIM still be GAINING market share? I honestly don’t know anyone who even knows anyone that owns a blackberry. Nevertheless, Android will gain back that market share; Apple already had their growth with the iPhone 4S, and that’s all they’re gonna get.

  • Kevinthebox

    I don’t understand the fanboyness. Does anyone really care about RIM shares? We love Android for what it is, who cares if another company has more shares. If we don’t own RIM or iOS phones, why should we care about their shares? Android is great for me, as I’m sure the other companies are good for other people. I don’t understand the whole “iOS vs Android”…. Some people just need reason to fight…lolz

  • Ilyse Rose

    That’s interesting. I’m glad to see RIM stepping up, maybe it’ll convince Android manufacturers to use bigger/better batteries to be able to rival the BBs long battery life.

  • Jorge Eslava

    People wait until christmas to purchase gifts because they are waiting for the best deals, I’m pretty sure the numbers will change shortly.

  • securifirm

    I call bullshit on this report

  • cxandroid

    Faulty metrics are faulty.

  • WlfHart

    Android still has as much market share as every other competitor -combined-, I doubt there is reason to worry.

  • Six8Six

    I don’t see why it matters which platform has a bigger slice of market share. As long as the consumer is happy with the product they are using…

    Besides, I’m an android user, but had a blackberry recently too, and had no issues with it. Don’t know why so much hate

  • booyootoo

    Too bad I can’t read the entire research document. I am really wondering how they get to these numbers. Seeing devices like a droid x on top, while we all know the Galaxy SII was really popular, also amongst non Tech savy people.

    I think Android will get some competition of windows phone. I see that more people are starting to buy a windows phone, because its “different”.

    Thats why its great android is evolving their default theme, whilst iOS keeps the same look year after year. People get tired of the same thing over and over.

    Let’s hop that Ice cream sandwich keeps android on top.

  • vid500

    Android is still way ahead, but I like the competition, since it brings the best phones becouse the companies have to fight for the buyer and so they do have to bring new stuf on the market. Ok, maybe they can’t turn me, a loyal android user.
    So hope this will continue, becouse I remember how it was with the windows phone in the early days, when there was no competition.

  • Oskar Wismierski

    It must be a calculation error :P

  • HoLfElDeR

    Yeah with 700k activated devices, this is hadrli to be true

  • sap 26

    Ugh, I can’t help but feel disgusted after reading this. I’m scratching my head wondering why the BB curve is STILL towards the top. Whether this data is true or not, I bet Android would be much higher in as little as another month. 700,000 devices daily? Yeah, RIM can’t possibly do that.

  • mcopeman23

    Is the sudden spike for RIM because they started selling the playbook for significantly cheaper than they use d to? For a couple of weeks, you could get a 16gb playbook for 200 bucks. It’s almost like how the HP tablet sold more units than android (or rim) even though it was discontinued. BECAUSE they were selling it for 100 bucks and 150 bucks.

    Also has RIM done anything with the acquisition of TAT (The Astonishing Tribe)? They make beautiful UI’s…

  • Louis A

    Apple compiled that data and pie chart!

  • Homncruse

    I blame rounding errors.

  • donger

    i like charts and pie graphs