Dec 15 AT 1:42 PM Taylor Wimberly 99 Comments

Samsung advertises the tablet Apple tried to stop


After Samsung’s recent court victory over Apple, the Galaxy Tab 10.1 is now back on sale in Australia. Samsung took the opportunity to celebrate the occasion with a new series of ads in the Australian paper The Sun-Herald this weekend. Thanks to an Australian Twitter user Martin Anugle (@maungle), we were able to catch a glimpse of the ad which reads, “The Tablet Apple Tried to Stop.”

This new campaign along with The Next Big Thing ad spots on TV have show have shown Samsung’s willingness to take on Apple. In a way, it sort of reminds me how Apple attacked Microsoft with their “I’m a Mac, I’m a PC” ads from several years ago.

Samsung Australia’s vice president of telecommunications, Tyler McGee, recently said that Apple’s courtroom battles had made the Galaxy Tab 10.1 a “household name” thanks to all the media attention it received.

What do you think of the new tougher Samsung? Do you like to see them go negative on Apple in their marketing message?

Via: Reddit

Source: @maungle

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

    Most Tweeted This Week


    I love the way Samsung is going after Apple!!!! Poison them with there own medicine !

    • fñlkasd


      • BiGMERF

        i never claimed to be an author… :)

        • Jorge Eslava

          You have to admire how they have turned something negative into something positive.

          • Samar

            Wonder what ‘Jobs’ wud have done in this situation !!

      • johnnycsx


    • goncalossilva

      I actually dislike how they’re using Apple’s defeat as a marketing move. I’d greatly prefer if they just ignored them… it would definitely be a sign of superiority.

      • Anthony E

        No. Using your opponents antics against them is a sign of superiority. Sitting by while your name gets destroyed, that’s a sign of weakness.

        Ask Microsoft how well ignoring Apple’s antics worked for them around the Windows Vista days, when the majority of people complaining about Vista’s ‘problems’ were mindless idiots who hadn’t even used the product before.

        • hldc1


          • mr 1338

            Great move from Samsung.

            If it´s so good that Apple shits its pants you have to get it :)

        • goncalossilva

          Apple’s tactics are mediocre and should be treated as such.

          Using them against them is fine, but placing that kind of header on a newspaper ad with their name is not a sign of superiority at all.

          Look at Google: how many times have they mentioned Apple directly in their press releases/ads, despite the long war filled with bullshit that Apple created around Android? Yeah… *that’s* superiority.

          • moelsen8

            taking the high road doesn’t mean more sales. i think they need to attack them just as they were attacked. people are fickle and this is how you catch their attention. i think this is a brilliant marketing campaign. someone needs to put apple in their place.

          • Anthony E

            If I just spent tens, possibly hundreds of millions of dollars defending myself in court because a cry baby sued me, you best believe I’m gonna try to make back my legal fees any way I can.

            If there’s one thing that Apple has proven through their ability to sell products that are inferior across the board to their competitors products FOR MORE MONEY, it’s that mindshare is very important. The best way to get mindshare is to get people talking about things that humans find interesting.

            I can say with absolute certainty that more people will find an advertisement with a hint of drama more interesting than an advertisement that looks the exact same as every other ad on the page.

            As for Google’s high road, I’ve seen Vic Gundotra take jabs at Apple before. People/companies only ever ‘always take the high road’ when you choose to turn a blind eye to them passing you buy on the low road.

          • aranea

            One of the main reasons Google doesn’t directly mention Apple so much is because Apple still sells Google products on their phones and tablets. Google maps and search comes as default on i-devices. Say if Apple went with Bing then I think we would see a lot more jabbing from Google.

          • CactusCat

            El Wrongo, goncalossilva…. That is the PERFECT ad line. The fact that Apple tried to ban it, didn’t get it done, and now its available… well, most people would want to see why Apple tried to get it banned, what was it that had Apple scared? It’s the exact same strategy used by various advertising schemes like “Banned in Boston” (but of course its available here), etc…
            This is the perfect time to use this advertising tactic. Time for you to sit back and see what happens.

        • 666

          A sign of superiority is sales numbers, something the Galaxy Tab can’t even come close to.

          • ihatefanboys

            @666 are u the douche that downvoted me ?

        • ihatefanboys

          Exactly, meanwhile Microsofts windows was superior, but letting their name get dragged through the mud was bad for business….well a little…windows is still used on 90% of all computers in the world……Apple must hate losing…

        • teudster

          Windows Vista was a piece of crap. It was ahead of XP yes but it was an unfinished product and a real bad release. Dont forget all the delays. Apple again did MS a favor of waking them up. As far as Samsung and android tablets: Resistance is futile.

      • geiko

        I dislike what the guy said this morning, but I quite like this ad, along with the one with the iPhone users in line. This is quite funny.

        • goncalossilva

          Samsung’s ads make a lot of fun in a very clever way. Great ads!

    • stenzor

      It was a good opportunity and Samsung took it.. good for them!

    • lxgeorge

      First that awesome “waiting in line for the next upgrade” commercial and now this! I like the way Samsung advertises.

      • twugd

        Samsung, the next big thing is already there.
        There are a lot of people who say Samsung copies. I say, even if they do, so what. If it leads to better products and lower price points, then who cares. In the end, this competition benefits us.

  • zyphbear

    I will say this is a little bold of Samsung, but if you’re gonna do it, why not be bold?
    After all, that’s sometimes the best way to get attention.

  • erikiksaz

    If you’re gonna fling mud, FLING SOME MOTHERTRUCKING MUD!

    Hell, might as well. It’s the first thing I’d do if a competitor kept me from taking my products to the market.

  • jd092

    I love to see them go attack mode. Apple will shortly start panicking if this thing starts selling like crazy.

  • SuperAndroid

    lol Got to love Samsung

  • NamelessTed

    I love it. Samsung having some fun in their advertising but also giving a bit of a “suck it” attitude towards Apple.

    • Andy_jr

      I love it, too. I didn’t make the connection to the Mac-PC ads until I read this, but I think it’s great that they are giving Apple a little bit of their own medicine!

  • oddball

    It’s about time one of the players fired a shot or 3 at apple. Samsung has earned the right to rub apple’s nose in it and really this is the tablet that apple tried to stop. Apple has become desperately afraid of their competition and Samsung specifically so seeing that Samsung isn’t going to roll over and let Apple set the tone is refereshing

  • oddball

    It’s about time one of the players fired a shot or 3 at apple. Samsung has earned the right to rub apple’s nose in it and really this is the tablet that apple tried to stop. Apple has become desperately afraid of their competition and Samsung specifically so seeing that Samsung isn’t going to roll over and let Apple set the tone is refreshing

  • Danerisms

    This is great! All the companies should begin going after Apple. When ASUS advertises their Transformer Prime. It should go after them too!

  • Ryan Gails

    Tougher Samsung is awesome! Nothing wrong with rubbing it in that Apple couldn’t stop something just because it competes with them. And the Next Big Thing ads are hilarious to me. Even my friends that have iPhones like them.

  • Dan Doan


    I’m liking Samsung more and more..

  • Nickedynick

    I can’t decide if this is brilliant or reckless on behalf of Samsung. I want to say the former, but can’t help but feel it’ll probably come back round and bite them in the ass sometime…

  • Martjn2

    I think it’s time for apple to focus on their on stuff now. 4s is just a phone like every android phone right now. Android<3

  • criddar

    Apple deserves just that type of response. Well played Samsung, well played.

  • kerjani

    I wouldn’t be surprised if the ban-story would be a part of an advertisement too… :)

  • thekaz

    hell, yeah! why not? I doubt it is gonna turn any of the fanboys, but maybe people on the fence..? at the very least, people are talking about it, and getting Samsung some more exposure…

  • Jes

    Yeah it does definitely remind me Apple’s Mac-vs-PC ads, too. I think it becomes fun though for consumers when companies duke it out over ads (and not in the courtroom). Let wallets and pocketbooks be the deciding factor but for right now let’s enjoy the ads we’re being forced to see, yeah?

    Also, +1 to Samsung for taking a decidedly negative event and turning it into a positive spin for their product. Takes talent.

    • ihatefanboys

      i laughed at the Mac VS Pc ads. mainly because after all those commercials, PCs were and still are the primary computers in 90% of households worldwide with Windows. Apple must be gettin some serious deja-vu……. Iphone will lose just like the MAC, but instead of losing to Microsoft, theyre gonna lose to Google and Android.

  • roamdeus

    And thats how u stick it to the appholes

  • Thomas Biard

    On tv, we see commercials with celebrities in them telling people to stop bullying…I feel like Samsung’s campaign is one of the after school specials telling how the bullied fought back. Wahoo!!!!

    • Lee Swanson

      Potential Samsung Ad- “We know what’s it like to be bullied. That’s why we are going to give $5 to the Trevor project for every Samsung tablet or phone that has been sold”.

  • HoLfElDeR

    hahahah, nice one with the ad

  • frmorrison

    This is a good marketing move by Samsung.

  • jamal

    I like it Samsung.

  • Charlesbrown79

    Nothing good come from an apple. Look at what happened to Snow White when she had an apple. Poisonous company.

  • amgala

    I hope this doesn’t end up backfiring on Samsung.

    • amgala

      Down rating a post in support of Samsung? I don’t understand…

  • pmex83

    lol, it makes consumers say to themselves “damn if Apple was so scared of the competition from this tablet, that they even tried to legally prohibit sales, then it must be good.”

  • redraider133

    At least Samsung is showing Apple they are not going to let them bully them around. These remind me of the idon’t commercials some droid’s used awhile back. Hit Apple with a little taste of their own medicine. If it sells your product nobody is going to complain.

  • seven2k

    I would say thanks Apple! Your plan back fired now its time to pay the Piper.

  • Marc’us H.

    I think it’s quite brilliant marketing. There are more people who DON’T know about the history between Samsung and Apple than the people who do. At first read, it definitely makes you wonder “why would Apple want to stop it? Is it better? Let me look into this”, which is much better than seeing a 1/4 page blurb in say a Best Buy weekend flyer. Bravo, Sammy.

  • Lee Swanson

    I could never get a Samsung…I’m creative. :-P

    • Marc’us H.

      I don’t think some people got the reference to the commercial. lol

  • perlowin

    I wonder if Samsung is going to sue Apple for lost revenues for the time period they weren’t allowed to sell…

  • jenskristian

    Now, that is funny! Samsung really going for the “let’s trash Apple” theme, and I’m loving it. No, not McDonalds, Samsung. Thankfully I’m not a barista so I don’t have to get an iPhone :-P

  • Blaw

    Way to go Sammy…. I’m not all against Apple (I actually own a couple of Apple products) but they have done this to some companies before – I’m looking at you MS – So I’m actually glad Samsung is using the same method here.

    btw, the iPhone, or any other smartphone out there, got nothing on my Galaxy Nexus… This thing rocksss !

  • Wilson Lara

    Yes! I love how Samsung is sticking it to Apple.

  • wild

    Apple started this war, not samsung…

    • thechad

      True That!

    • valdr

      And it’s usually Apple users that start flamewars.

  • hurric

    the site is waaaaaaaaaay too slow to load. crawling.. i dunno where else to write this. always is. takes forever to load anything.

  • Rgbarret

    I for one am glad Samsung is taking them on. Competition creates innovation. To sell your product you really have to push the limits and create something great. This battle will only lead to more amazing devices for all of us, and hopefully keep prices reasonable.

  • staryoshi

    I love to see samsung going after Apple and its fanbase. It’s reminicscient of the pc and mac commercials but more acurate and more entertaining.

    • staryoshi

      Accurate* I’m still getting used to this phone. :P

  • Hall Lo

    LAWL this is great xD Hey Apple how does that taste like? Had a good time suing the Tab hadn’t you?

  • Stella

    Well played Samsung!

  • Alexander drzfr3shboialex

    Lets go Samsung

  • Johnny Silva

    Awesome marketing! Way to take the reigns Sammy

  • E

    Silly Apple you can’t go to war with the Android army

  • charliethesuperturtle

    Apple got owned!¡

  • teecruz

    LMFAO! How I Love Samsung’s courageous ballsy determination.

  • Richard Yarrell

    Apple is frightened trust me. I applaud Samsung for going after apple and standing strong.

    • squiddy20

      And how do you know Apple is “frightened”? Do you know people who work at Apple and have voiced these opinions? Have you ever been to Cupertino to see Apple HQ for yourself? Do you somehow have insider knowledge of the behind the scenes work at Apple? No? Then stfu.

  • Samar

    Like they say, Any publicity is Good publicity. Kinda hilarious text Ad thought.

  • @jasonholl

    I just bought the 10.1 (I live here in Austin) and it puts the ipad where it belongs, in a teenagers panties. It constantly out performs the ipad and i would never swich.

  • http://None Javier Bastardo

    Apple asked for this to happen, plain and simple.

  • Aleksandar Simov


    I’m glad for SAMSUNG..

  • donger

    haha. kind of funny

  • Adryan maldonado

    NOICE SAMSUNG!!!! Love the gloating advertising. Ive read that statistics show that gloating a victory over another company can and will greatly increase sales(ok not really)

  • Silver

    Wow Samsung… that’s just really awesome! Taking the problem that Apple had caused them an spin it into an advantage!

  • Ilyse Rose

    Samsungs ads recently have been pretty great, I think. They’re just funny and smart.

  • ndub21

    That’s not a negative ad. It’s just staying what Apple did and is doing. If Apple didn’t see this coming they’re idiots. I love how SAMSUNG is hating on Apple all over now. It’s refreshing.

  • lokidokie

    I’m Australian, and yeah Samsung have really been ramping up the advertising here.
    And that’s a good thing. I have friends who are in no way techy (some of them literally don’t know what android is) and they are raving about their Galaxy S II, or going to get the Nexus.
    It’s music to my ears!

  • cherrytree

    Best ad ever! Samsung kicks Apples ASS!

  • Louis A

    lol too funny but brilliant.

  • vid500

    I think it’s just fair to state the facts. With apple having for years an aggressive campaign, sometimes it’s just time to do the same thing.

  • pritams

    Read…”The tablet Apple was afraid of”!!

  • ZRod

    Everyday I lose more respect for Apple and gain respect for Samsung

  • behzadbayat

    Is the time for apple to back off

  • humidity

    lol I love it!

  • MrSub

    I started with the galaxy s went to Motorola then back to the galaxy s 2. Samsung is highly ranked in my book. There is more than apple in this world

    • MrSub

      Forgot to mention there was a iphone in that mix

  • xfaith

    I think it was good marketing, people have heard enough of Apple trying to ban it, and now its available for the public. It would cause interest to see why Apple tried to ban it. They kind of threw out a reminder to everyone. .

    Hey hey remember back when Apple tried to ban this well they failed…come check it out its now for sale… I know I would go to the store to get a look at it to see what all the fuss was about. And that might lead to a sale.

    Also liked the short video. Small poking at the app’s :).\

  • Evokill1

    These tactics, I like!!