Jan 02 AT 12:19 PM Sean Riley 47 Comments

Leaked ASUS press shot shows new member of Eee Pad family ahead of CES


As CES 2012 draws near, we are due for some loose lips to out a product or two ahead of the actual show. First out of the gate this week is ASUS with what appears to be a 7-inch addition to the Eee Pad line. Unfortunately the image wasn’t accompanied by any additional information, so we’re left to speculate. (Fortunately with just a week to go we won’t be kept in suspense for long).

There are several possibilities with this one. The first is that we’re looking at either the final version of the ASUS Eee Pad Memo that we first saw at CES last year or at a slightly updated version of it. ASUS has announced that the Eee Pad Memo will be out in January now that it’s gotten over its little fling with 3D, so chances are this isn’t that version. It would be pretty late to have tweaked the design on it. Announcing a new version of the Memo before actually releasing the original just seems like an odd notion too, so I’m liking the next option.

The more exciting prospect is that this is basically a Transformer Prime Mini that will cram the power of the Tegra 3 processor into a pocketable (well nerd-pocketable) package. I question that name, as I’m not so sure about a wee keyboard dock to pair up with a 7-inch tablet. But then again, if anyone has experience with making tiny keyboards it’s certainly ASUS.

Regardless of the exact product line, rumor has it ASUS is perhaps looking at an aggressive $299 price point for their 7-inch tablet(s). If true that would really put the other manufacturer’s feet to the fire, as most of the fully featured 7-inch tablets have been settling at $399 with the e-reader/tablet hybrids populating the $200-$250 range.

ASUS seems to be at least targeting Ice Cream Sandwich for all their tablets going forward, but depending on its launch date it’s entirely possible that this would arrive with Honeycomb.

I’d love to believe ASUS could get a Transformer Prime Mini done for $299, but I have a hard time believing ASUS could get by on that margin. With that said, the downward pressure from the Kindle Fire and Nook Tablet may be too much for 7-inch tablet manufacturers to ignore.

Source: Notebook Italia

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • damambt

    Transformer Prime was just out last month and now this! Consumers dont even have time to get to know their new gadgets before they have to go out and “upgrade” them. Nice to see a pocketable version though. MC3 would be nice on the go instead of cramming my giant thumbs into my lil’nexus s.

    • zerosix

      Customers don’t have to upgrade, they just have the right to choose. High-end TP, or mid-end TPmini, or something else.

    • stenzor

      Don’t worry, this is for a different market segment anyways (for people who prefer smaller tablets). You don’t have to buy every gadget that comes out.

      • TaoRenCe

        Yep! This is definitely meant for the 7in. market. For me, 7in is the sweet spot for tablets.

        • LukeT32

          agreed… i think I might pick one of these up…

        • erikiksaz

          I initially thought they’d be kinda small until I held one for the first time. It is the perfect size.

          • stenzor

            That’s what she said

  • deez1234

    Love the 7″ form factor. Gib me plz!

  • txbluesman

    This looks to be a great little device. I would love to have that in my nerd pocket….lol. Looking forward to checking this one out for myself.

  • spazby

    7 incher looks always great…. I do need a tablet… Looking forward to CES.

  • Rory Oldham

    I am glad that this was shown before I was able to get a Prime. Choices are always nice. Once they show this I can make a decision between this and the prime.

  • Galen20K

    I want to go to Taipei!!! soooo bad – D

  • protozeloz

    Hope is competitive priced I won’t mind if its dual core if its around 300 it can help my sister through her classes

  • http://a1.blogspot.com EwanRGR

    Kind of surprised y’all don’t have anything about the Transformer Prime having a locked bootloader, and the efforts being raised to do something about that:

    • AsakuraZero

      locked bootloader is bad really bad, well with asus support on their devices its not that bad but its not the best move

    • Angie Wimberly

      It was in the queue, I just needed to edit it, and I’m sick and being lazy.

      • nivekkev

        Hope you get well soon

        • Angie

          Thanks :)

  • Sascha Pallenberg

    guys, this is the Eee Pad Memo which was shown for the first time at CES 2011 and Computex 2011. It will officially launch at CES but will be only available in Asia!

  • redraider133

    Looks good and I think if they put it at the right price point this could be a big seller for those who do not want a 10″ tablet

  • Julian Rafael1

    If it has the same screen / design as the prime at $300 I’m sold. The Tegra 3. Would just be a bonus.

  • Arturo Castro

    If it doesn’t come with ics, it will be a big let down.

  • martymar3200

    I am still into the 10in prime, but has anyone else noticed the price jump on amazon its now $659 for the 32gb model. Any idea if/when it will drop back to $499?

  • Futureboy

    I’ve been holding out for Prime Slider but I would definitely have to consider this one.

  • Martjn2

    7″ asus tablet, that’s high level perfection <3

  • Jteph

    Looks interesting.

  • Matthew Reynolds

    had to return my 7″ because i needed the money. so this would be a nice alternative down the road

  • inviolable

    lol nerd pocketable. Is that trademarked?

  • BrotherL

    I’ve been longing to get a tablet, but so many comparisons and debating have made it almost impossible for me to actually purchase one. If the speculated specifics of this one turn out to be true then this would certainly be a winner.

  • nivekkev

    been looking into the 10 inch tablets for a while, then I finally got to see them in person, while I love the bigger size screen, I would like to see a 7 inch tablet in person and see if it will fit my needs more while being more portable. But, since there is time, I will wait and compare. Have some really nice options here…

  • lokidokie

    Personally I’m still not sold on the 7″ form factor. I have a 4″ phone and a 10″ tab. That combo serves me well, I don’t see the need for anything in between.

  • jenskristian

    It looks a little thick, right?

  • Nathan D.

    well Im going with the original but still not out yet transformer prime for my tablet needs =)

  • http://www.jimtravis.com jimtravis

    A fan of the 7″ tablet form; used a Verizon Tab for a year, and it was a great combo device. Moving more to the 8.9″ form which still fits in my winter jacket pocket.

    A 7″ ASUS Prime spec’d device would be a welcome addition as would an 8.9″ option.

  • vid500

    Sounds interesting with the price, but I think I’d rather go with the Transformer Prime since I have been waiting for it a loooooong time. And also the 7′ screen doesn’t really fit my needs. But for someone who needs a more potable device it’s a great option.

  • http://theinternet-allofit.blogspot.com Jorge Branco

    I’d love google to start some sort of revenue sharing deal with the OEMs so they can discount slightly like Amazon

  • http://www.neilcalvin.com Neil Calvin

    Wonder if they’re gonna lock up the bootloader on this one, too.

  • Slith

    My nerd pocket can hold it.

  • renn9420

    Looks sweet and fast. Like a mini Transformer.

  • zyphbear

    This looks like a pretty nice tablet and a aggressive price point too!

  • Ankit

    Informative…You can get more information on http://www.techdistance.com

  • drop

    It would be smart for ASUS for Eeepad to be based on TI OMAP, as for the time being the Tegra seems to have issues.

  • mustybooks

    7 inch is a great size for a tab. Tegra 3 in it will be incredible.

  • mcopeman23

    I’d take this over the nook or kindle in a heart beat… i don’t like that those two devices don’t give you access to the complete android market…the other problem is that they do not have a front or back facing camera (i actually use them a lot)…but this doesn’t seem to either.

    Right now, the best one in this market at this price range is the acer iconia a100.

  • Robbzilla

    At $299, color me uninterested, unless it really has some outstanding specs (read: Tegra 3 and a Helluva nice screen). $200-$250 is the sweet spot for a 7″ Tab. I’m still considering the Iconia 7″ at that price point. (Saw it at Wal Mart for $249)

  • techvudu

    7″ is where it’s at. Throw in the Transformer name and give me some ports and I’m sold.

  • Marc’us H.

    Thank goodness for Asus and their affordable (stacked) tablets!