How much money is Samsung spending on their first Super Bowl ad? That’s the question many wondered after Samsung revealed today that their 4th quarter ad would be one of the longest in the game at 90 seconds.
Samsung Mobile shared on their social channels today that they would be “launching a device so exciting that only the biggest game in America can do it justice.” That device is the AT&T Galaxy Note, which goes on pre-order for $299 this Super Bowl Sunday, February 5th.
Sources have reported that NBC is charging companies $3.5 million for a 30 second spot and over $6 million for a 60 second spot. That means Samsung should shell out around $9 million to promote the Galaxy Note on AT&T, a carrier that is dominated by the Apple iPhone.
We don’t know what the content of the ad will include, but most have assumed it will follow The Next Big Thing series that have been playing in full rotation on TV.
In an interview with AllThingsD, Samsung marketing executive Younghee Lee said she wants consumers to be “obsessed with the company and its products.” Lee went on to say that “People are obsessed with Apple. It’s time to change people’s attention.”
Are you a fan of the “Samsunged” campaign? Let us know if you think Samsung’s big Super Bowl ad will score with fans in the comments below.