Feb 15 AT 10:25 AM Nick Gray 14 Comments

HTC to announce streaming Beats Music service at Mobile World Congress


In an effort to differentiate itself from the competition, HTC has plans to unveil a streaming music service which would also double as the default music player on all of its upcoming handsets and tablets. The rumor going around says that HTC is leveraging its relationships with Beats CEO, Jimmy Iovine (who also serves as Chairman of Interscope Geffen A&M) to secure the necessary contracts with various music labels in order to get the streaming music service off the ground.

Gigaom is reporting that HTC is also looking to release a wireless Bluetooth boombox which will be used to stream audio from the new music service.  The Beats Box Portable seems to fit the bill pretty well, but we have a feeling HTC will want to ditch the iPhone dock if they are going to launch the device as a companion accessory for their handsets.

Once we heard about this rumor, we took a second look at all the files from the leaked HTC Endeavor RUU which surfaced a few days ago.  Unfortunately, nothing stood out that looked like a streaming music service, but that doesn’t surprise us since the RUU we have is only a test build.

Pricing details for the music service are still up in the air, but the rumor is that it will be unveiled at Mobile World Congress. HTC already has a video rental service named HTC Watch, but we doubt they would call their music streaming service HTC Listen. Since HTC owns 51% of Beats Audio, we wouldn’t be surprised if they named it Beats Music in an effort to garner more attention from the general public.

There are a lot of people who are not fans of Beats headphones, but do you think a dedicated streaming music service with Beats branding could help HTC sell more phones in 2012?

Source: Gigaom

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • spazby

    I don’t like this at all…

    • Jeff Pan

      If they offer free streaming for HTC phone owners, I would take it!

  • http://alxrock.deviantart.com alxrock

    I like HTC, I’m ok with beats, but the more I hear about HTC’s new stuff, the less I like them.
    HTC is loading too much crap on their phones… I’m getting a Nexus (whenever it finally decides to show up on Sprint)

  • greeny42

    but but but why?

    • R.S

      Because as much as Beats may be over priced, it’s still a popular brand that kids and young adults will buy just to be cool.

  • eClipse

    I echo – “Why?”.

  • http://htcsource.com Nick Gray

    If Jimmy Iovine can secure the contracts to get this service going, I think they should make it available on the Android Market rather than having it exclusively on HTC phones. I know HTC is mainly worried about selling new devices, but if you have a competitive streaming service which could give Spotify a run for it’s money, HTC would stand to make a lot more money off of the entire Android ecosystem.

  • virexed

    I like HTC devices but they really need to learn the term “less is more.”

  • jspiby2

    HTC does seem to be trying to step up there game this year what with the free dropbox space and hopefully even more new extra goodies on there android 4.0 phones, I personally have not got a problem with all the beats extras you get, not sure why people moan about it, I always buy HTC flagship phones and can’t wait to get the new one this year when my contract is up in June,good luck HTC I think you’ve listened to all the moaning people have been doing and your trying to win people back off the Samsung bandwagon, good luck.( I personally hate the Samsung UI, sense is so much better)

  • Jorge Vieira

    I like it. But I dont think it will sell more phones, I agree with nick that it should be on the market. Unless they are going to offer it free on htc handsets. And while, charge non htc phones I could see that attracting people.

  • redman618

    This reminds me of why I hated my Evo for the six months I had it. I wish all manufacturers would learn that less is so much more. Get a well polished, refined app and I would be willing to stick with it. All the crap bloatware! Sometimes I wonder if they realize how much people despise, not hate, but despise with a passion their bloatware. In theory it sounds great but I already know its going to be a half assed attempt. So sad, and I always thought they had great potential. Currently I am on the Sammy bandwagon, but I’m starting to doubt them with there quick refresh cycles, us oldies feel left out in the die…

  • honourbound68

    The Beats brand is doing really well so the Beats app and service may be a free “premium” service that could entice music lovers. The tie-in to bluetooth speakers, Bluetooth headsets would appeal to the kids (if i had a dollar for every beats headsets i see on the subway…). But as it stands, Google Music is terrific. Having an equalizer, presets, and venue emulation, market, and cloud access really makes a difference. Add JamBox and you’ve got an instant party. I wish HTC lots of luck in this but they’re going into a gun battle with a revolver while everyone else already has tommy guns.

  • Max.Steel

    They have to differentiate their products from the rest of the pack and include value for their customers. You can always use regular earphones if you wish.

  • masterpfa

    Horses for courses

    I personally would welcome further Beats integration and a Music streaming service wouldn’t go amiss. People would have a choice, some would choose Google Music, others may choose an alternative service. Having acquired 51% of Beats HTC quite rightly feel the need to utilise this commodity.

    I personally love my Beats headphones (I am far from being one of these kids people refer to, although my son now also has a pair), it’s my personal choice.

    Many people, Joe average public, just want a phone to use and if these features are provided all the better, however for the likes of most people here these could be considered bloatware.

    I like Sense and it’s what brought me to the Android Fold, but generally my preference has been for stock Android with having owned a Nexus One and now the Galaxy Nexus, but here is a challenge for HTC, integrate Sense 4.0 without removing the beauty that is Roboto and stock ICS