Mar 07 AT 10:42 AM Anthony Domanico 21 Comments

Google to further streamline its Gaming platform in 2012


With the surprise unveiling and immediate release of Google Play yesterday, the folks at Google are clearly thinking along the lines of platform unification. The Play moniker is used on both the Android and web store experience, and was a means of showing that Google offers these services to more than just Android users. Anyone can rent movies or purchase music from the Play store and consume that content from any PC, Mac, or Android device.

Still largely missing from the Google Play rebranding is a truly unified gaming platform, and Google continues to have 3 separate gaming platforms in use. At the Game Developers Conference in San Francisco yesterday, Google Product Manager Punit Soni stated that Google will soon remedy this with a Google Games platform to be unveiled prior to the end of the year.

By next year, we will not be here talking about Google+ Games, Chrome Web Store games, Games for Native Client and Android games, we will be talking about Google games.Punit SoniGoogle

This move will make Google’s platform easier for developers to navigate, and will likely centerĀ aroundĀ the cross-platform HTML5 and Native Client technologies. Soni also indicated that they were planning on making Google Games truly social, offering Hangouts for video communication, mobile games, and better distribution and discoverability for games.

Regardless of how you feel about the new Google Play moniker, it’s certainly refreshing to see Google make such a strong push towards unification across platforms. This move will further increase Google’s ability to compete with the likes of Facebook and Apple.

We will bring you more news about Google’s unified gaming strategy as more information comes out of Mountain View. Who’s excited for Google Games?

Source: VentureBeat

Anthony loves all things technology, from hardware to apps and games. You can connect with him via Google+ or Twitter by clicking one of the fancy doo-dads above.

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  • Max.Steel

    What I want to know is how do you “play a book”??

    • Tony

      I want to share a comment I read about the new Google Play Music app: “New name is retardedly redundant. What’s next…Google Check Mail? Google Read Docs? Google Look At Maps? WHAT ELSE DO YOU DO WITH YOUR MUSIC? Eat it?! Give it a ride to soccer practice?! All you DO is play it!”

      • ryan

        You can listen to it.

      • copa

        Maybe it should be “Google Play: Music” for clarity? ;)

        • Andrew]

          or “Google Play Listen or Hear: Music

    • YMS123

      You can play an audio book

    • Jeff Pan

      Audio Book?

      • Max.Steel

        But we all know that it’s not audio books. It’s Google Books in traditional e-reader format. I just think they could have chosen a better name. Oh, well.

        • Andrew

          you can have the google book app read it to you. but the voice is the same as the google maps voice and needs some work.

    • magnum80

      A songbook ;)

    • Gregory

      Don’t think of “Play” as a verb. Google seems to be using it as an adjective here. Just like “Google.” Go Google something, or use Google Calendar.

  • Varemenos

    So they are going to create some kind of middleware to virtualize the android games in desktop? or are they talking about something similar xbox live (score/achievement tracking and such)?

    • professandobey

      The quote suggests that we will indeed be able to play these games across all those platforms. What we don’t know is if that’ll involve android apps virtualized, or if these would just be HTML5 games compatible with all those platforms.

    • LukeT32

      Sounds like what Valve does with Steam. If it using like Steam it well be really awesome!

  • tmihai20

    If they offer multi-platform gaming, they will leave me breathless. This idea is a good thing anyway. I’d love to play a game from the browser or my Android phone. Will I be able to buy the games once and play them wherever I want?

  • WlfHart

    I’m excited to be able to swap seamlessly between devices for all my great Google content. :)

  • Slith

    Unifying all the Google game platforms is great especially with the processor specific apps from the Tegra Zone and Snapdragon which may end up confusing consumers. Not us, but all the other ding dongs out there.

  • spazby

    I think google is doing a really good thing at unifying the crap out of everything… sometimes, the names don’t fit but can’t wait to see what google services look like in a year or so

  • Hall Lo

    Awesome. This is a really good goal for now :)

  • http://None Javier Bastardo

    This is great, better news than Apple and their boring iPad that’s for sure.

  • Nathan D.

    They got me at more games =)