Mar 28 AT 11:28 AM Taylor Wimberly 51 Comments

Did NVIDIA’s CEO just hint at the Nexus tablet?


“We took out $150 in build materials, things like expensive memory,” he said. “At $199, you can just about buy a tablet at a 7-Eleven.”

The above quote comes from Jen-Hsun Huang, NVIDIA CEO, in an interview with Quentin Hardy of the New York Times. We don’t know what product they were talking about, but the discussion surrounded a quad-core Tegra 3 powered tablet selling for $199 this summer.

Key NVIDIA partner ASUS already announced  $249 MeMo 370T tablet with Tegra 3 at CES, but we have heard nothing about the device since then.

For awhile, the popular rumor was that Google had struck a deal with ASUS to lower the retail price of this 7-inch Tegra 3 tablet by $50 and turn it into a “Nexus tablet.” Based on everything we know, including the recent comments from Jen-Hsun, that sounded like a viable plan.

But then we were told the rumored $199 Tegra 3 product was canned in favor of a $149 Non-Tegra 3 version.

At this point everything surrounding a “Nexus tablet” is still rumor and speculation, but NVIDIA’s CEO seems pretty confident that their partners can deliver an amazing Tegra 3 product at the magical $199 price point.

Considering the recent Nexus debacle, maybe this $199 Tegra 3 tablet would be better off on its own with ASUS providing the software updates.

Source: New York Times

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

    Most Tweeted This Week

  • jaxidian

    “Considering the recent Nexus debacle, maybe this $199 Tegra 3 tablet would be better off on its own with ASUS providing the software updates.”

    I couldn’t agree with this more! I’ve been growing more disappionted that the MeMo was scrapped for a Nexus tablet. I used to kinda like the idea but now, the more I think about it, the more I wish Asus didn’t sell out with that device.

    Of course, this is all speculation and none of us really know what’s going on. I can’t wait to see!

    • Taylor

      On the contrary, assuming it gets branded as a “Nexus” device this will be the first “WiFi only” Nexus device, or the first “Google experience” device not also tied to a carrier so we might finally see how Google handles updates on their own (well, with help from Asus who has been good with updates). Although I don’t think T-Mobile had much of a hand in the Nexus One or Nexus S, but you get my point.

      • KRS_Won

        I can’t see Google using a Tegra 3 for a Nexis tab at the moment, considering ICS was optimized for the OMAP. But, if they were getting a jumpstart on the next Android version, maybe.

    • Lucian Armasu

      Guys, relax. The reason ICS came much later to Nexus S, than ICS came to Transformer Prime, is because it’s MUCH easier to upgrade from Honeycomb to ICS than from Gingerbread to ICS.

      Do you really think it’s a coincidence that everyone from Google to manufacturers, to the hacker community can’t come up with a stable ICS ROM for Gingerbread devices in under 4 months after the source release?

      Not to take anything from Asus, I do believe they are very good at support. But I really think this has more to do with the how much work is actually involved from one version to another. The good news is that I think manufacturers will upgrade 4.0 devices a lot faster to Android 5.0 later this year.

  • spazby

    Google needs to make a statement about this (lack of support for nexus) and put it to bed… this has a potential to get out of control quickly

    • bigrob029

      This is their chance to make amends, I hope they make a splash in the tablet market with this one.

  • ondore

    I want one ASAP, please! Did I say one? I mean one for me, one for my wife, one for my child, one for my car, one for every family member… :-) What about you guys? ;-)

    • Mr. Groinko

      I want none. I got a GN and an iPad, no place for this sh*t.

      • jonathan3579

        Your post is shit so I guess there’s no place for that either.

      • ondore

        I am not going to argue you that there is no difference between tablets for 200 and for 500, maybe in your world… But believe or not, Tegra3 is more than sufficient for playing games and movies, this one is the right tablet for millions of customers around the globe.

        • Bpear96

          Exactly, you no those ipod touches, that almost every teen that doesnt have a smartphone has? Well maybe this christmas, instead of getting the next $199 ipod touch, they will get a $199 nexus or asus tablet..

    • Mary

      I”ve been waiting and the Asus seems to met my specifications. Just hope I don’t have to wait too long. My husband just got a Transformer and I’m wanting to upgrade from my Palm Tungsten T3.

      • Pallen

        I have been watching this device from the CES anouncement as I am waiting to upgrade from my Palm T E2. My Palm has been a wonderful device in all regards, I am amazed it still works. I hope this new Asus tablet will fill its shoes.

  • DroidSamurai

    “Considering the recent Nexus debacle, maybe this $199 Tegra 3 tablet would be better off on its own with ASUS providing the software updates.”

    The whole slow OEM upgrade discussion became totally irrelevant the moment Google announced that the Nexus One wouldn’t be upgraded to ICS and the Nexus S did not receive ICS when the Galaxy Nexus was released. The most ridiculous thing about the ICS upgrade story is that Google is essentially telling us that they can only produce the ICS OS for 1 single phone when it’s launched, period. How can they not make ICS compatible with the Nexus S when it’s released? This is totally bullshit.

  • itguy426

    I would like to see both tablets. Let the consumer decide which one they want or even get both. Google has done this in the past with their phones why not do it with the tablets. I like having choice in Android it is one of the best things about it. I do agree that lately it seems like the nexus or Google brand doesn’t seem to be what it once was with the quick updates. I still like the stock OS and add what I want to it.

  • Jason

    Learn something from Apple guys. When you announce something…f-ing deliver it. I would take the Memo all day long over the Nexus, especially since Google seems so intent on screwing the pooch.

    • itguy426

      You would think Google would want to get their products out quickly. They don’t make any money on the OS but make a lot on the searches and everything else that is done on the phone and tablets.

    • dcds

      Sorry but that’s just impossible on open source code. The difference to Apple is that they can afford not telling you that the code is done until they take the time to integrate. Because, well, you don’t know anyway.

      If Apple did ice cream sandwich, we would be seeing it only now.

  • Good_Ole_Pinocchio

    “At this point everything surrounding a “Nexus tablet” is still rumor and speculation, but NVIDIA’s CEO seems pretty confident that their partners can deliver an amazing Tegra 3 product at the magical $199 price point.”

    He didn’t say anything at all about Tegra or non tegra anywhere. at $150 – $200 I don’t think we’ll be seeing Tegra 3 anywhere near this product.

    • Taylor Wimberly

      Read the source article. They were talking about a $199 tablet with the “third major version” of Tegra, aka Tegra 3.

      • Dr.Carpy

        Hey Taylor where does this leave the Transformer follow up for price? Is there maybe a drop coming? Will anyone want to pay 500 clams, with this out for significantly less?

      • Good_Ole_Pinocchio

        Source Article?… come on Taylor I expect you to bring me all the Goods… My AD Clicks go specifically to Android And Me.

    • masterpfa

      The OP was talking about NVIDIA’s CEO and he does state Tegra 3 at the price point as you pointed out in your own post.
      Remember the price point and product are all rumours right now, but with people like Jen-Hsun Huang dropping hints like this, we’d best believe something is coming soon.

      Personally I’d love a fully featured Asus tablet at $250 price with cameras (F& R) & Tegra 3 as opposed to a budget Nexus tablet without.

  • Jeff

    I’m not sure why anyone would actively encourage this race to the bottom. We already have two $200 tablets, the Kindle Fire and Nook Tablet. Just because Google throws it’s hat into the ring doesn’t solve the problem of having quality software so people will BUY your tablet at any price.

    Google has plenty of great hardware partners with good designs. The software is where Google needs to spend its time and energy. Plenty of cheap $200 tablets existed before the Kindle Fire and them selling well was not related to price, but app selection.

    • Taylor Wimberly

      To the average consumer, price is #1 feature. If Google can sell millions of these “nexus tablets” like Amazon did with the $199 kindle fire, then it will attract more developers to Google’s tablet ecosystem.

      • Jeff

        Developers are attracted to money, not customers. It is the only reasonable explanation why there are more iOS apps than Android apps. And as a developer myself, I make far more money on iOS than Android.

        Here is the problem Google will need to address: to a developer, it doesn’t matter if Android has 1 billion users if users are not accustomed to buying apps, otherwise, developers should be rushing to make apps for Windows hand-over-fist with it’s potential 1.2 billion customers. They do not.

        Everything is motivated by money, pure and simple.

        • Taylor Wimberly

          Agreed. I think the Google Play re-branding will help. It will encourage people to buy movies, music, books, (soon tv shows and magazines), and hopefully more apps.

  • MoSDeeb

    I would be happy with a $200 Nexus Tablet, but by cutting costs so low will this actually be a “Nexus” device?

    I don’t mean that a Nexus Product will have all the cutting edge tech (I wish), but shouldn’t it be pushing the Android platform forward?

    Meaning, not competing for the lowest price point but the best in class device.

    • thekaz

      I agree. I am not looking for cheap, I am looking for a fair and reasonable price. Let’s not try to match Apple’s over-pricing…

    • thel0nerang3r

      A huge concern is “We took out $150 in build materials, things like expensive memory”
      Does it mean “less memory” ram/storage, cheaper memory (slower ram/storage)?
      I’ve always though of Nexus devices as “what Android can do”, we’ll see how it is once we can buy it at stores.

  • Oskar Wismierski

    Nexus used to be indication of “best” back in the days when the nexus one was out.. now it is starting to loose in value.. ;/

  • theTruthSquad

    Google is taking the old Samsung software approach which was never update anything because it cut into sales of present devices. Apple only updates once a year but at least they include previous products as much as possible. Android will lose if they continue to ignore customers who have prior products.

  • aranea

    ““We took out $150 in build materials, things like expensive memory,” he said.”
    This comment worries me. OK CPU is important but if the ram is low and the limiting factor it doesn’t matter how fast the CPU is. Also if the screen is not responsive enough or resolution and/or colors are low quality, it will not be able compete. I mean yeah kindle fire doesn’t have the best hardware but it has Amazon’s name and prime subscription at that price range.

    In short, if the tablet turns out to be cheaply made and can’t hold its ground while playing games, streaming media etc. then it doesn’t matter how cheap it is.

  • seabass978

    Just hurry up and bring this bad boy out.

  • rantmo

    At this point, I don’t give a damn who releases it or what they call it; I just want a decently specced, ICS tablet for under $250. Just announce and release it and I will give money in exchange for one.

  • Matthew Varallo

    who cares about software updates. If it is THEE NEXUS TABLET, then CYANOGEN will probably support it. Cause come on who isnt going to root this?

  • Nathan D.

    I could have bought two and a half nexus tablets at $200 for what I paid for my tab :-\ but my is still beast though.

  • sunrise

    I hope that 199.99 price doesn’t compromise a microSD slot and GPS chip.

    • honourbound68

      i can live without the gps chip. but definitely lets have that microSD slot.


    The lower specs and the more expensive price always win the rumor game. So expect a dual core and a 199more dollar price point.

  • Slith

    I’m hoping that Google does decide to go for the Tegra chip, just because it seems more people would associate Nvidia with performance.

    • jonathan3579

      Just because it is associated with performance doesn’t mean it’s the bar for performance. I’ve said it once and I’ll say it again – Tegra is not the end all processors.

  • Leo Young

    $200 would work for me. :)

  • KRS_Won

    How much cheaper would the OMAP found in the G-Nex be than the Tegra3?
    After all if it were a Nexus tab, it would make sense for Google to use the OMAP since ICS was optimized for it.
    Basically a 7″ or 10″ Nexus minus the cell radios….

    • KRS_Won

      Although I could see Google using quad-core (Tegra3) optimization with Jawbreaker (I refuse to use Jellybean.)
      And having the Play store Heavily coded in, along with G+, to make more of an entertainment device.
      Wasn’t there a rumour a while back that Play was the name of a device Google was going to build?

  • jooe

    Oh come on! It is not hard to install any costum rom on a nexus. Secondly, Google did push out an update but has then decided to stop it. The question is whether you like a buggie system or one that works better;) ICS will roll out again eventually. what is the huge defference between now and in two months that everyone seems to bitch about.

    • delinear

      It’s not about whether it’s hard. It’s about whether it’s risk free. I personally like my several-hundred-dollar devices to have a valid warranty (I’m happy to play around with them more outside the first 12 months though). If Google made it easier to use custom ROMs without voiding warranties I’d be much happier doing so from day 1.

  • Justin

    I hope the reduction memory he talked about is not the RAM. I would think that 1GB RAM would be needed in order to handle a Tegra 3 efficiently. I could live with a reduction in storage space if they included a microSD slot.

  • rauelius

    Lets just hope it’s not $199 or $149 with a Data-Plan. A $199 Pure Android Tablet isn’t unrealistic. I Picked up my Acer A100 for $190, brand new in box. It’s older, but it performs fantastically and does some lighting effects in games that I haven’t seen done on my iPad3. For example when I compare Zen Pinball between my $190 Iconia A100 and $600 iPad3, it looks sharper on the iPad3, but looks more alive on the A100. nVidia has a good thing going with Tegra.

  • Ishiken

    They just released the source for Android 4.0.4; all GSM Nexus devices are being updated. If you have a CDMA Nexus understand that it isn’t Google holding your update back, it is your carrier. This is especially true if you have 4G service. They don’t want you to blame them in the event that it drains your battery faster or you lose 4G service.

    It’s worrisome that all this “lack of” support talk for the Nexus devices started with the Galaxy Nexus. A phone that everyone wanted to come to Verizon and have consistently complained about in the forums because it wasn’t the iPhone crushing device they had built up in their imaginations.

    Be patient with the CDMA Nexus devices, they’ll be updated when your carrier is satisfied the update won’t jeopardize your experience of service on their systems.