Mar 01 AT 7:05 PM Nick Gray 53 Comments

HTC shows off ImageSense with sample photos taken by HTC One


It’s no secret that the HTC One phones unveiled at Mobile World Congress this week were a step ahead of most the competition. We’re all suckers for dual- and quad-core processors, HD displays and Android 4.0, but one key differentiator HTC is focusing on this year is the camera on each of their phones.

To make HTC One phones stand out from the competition, HTC has equipped them all with an f/2.0 aperture and 28mm lens, dedicated HTC ImageChip, BSI sensor and a smart LED flash with five levels of brightness.

With ImageSense HTC One rivals traditional digital cameras with improvements to every part of the camera, including the lens, the sensor, the software, and even integrating a new custom HTC ImageChip.HTC
  • Superfast Capture: HTC One dramatically reduces the time it takes to take pictures. In just 0.7 seconds you’re able to take a shot. A with a new superfast 0.2-seconds autofocus, you can take nearly unlimited continuous shots simply by holding the shutter button.
  • Good photos in adverse conditions: improved image quality with low light, no light or bright backlighting. The f/2.0 lens on the HTC One X and HTC One S captures 40 percent more light than the f/2.4 lenses available on other high-end phones. HTC One also includes HDR, which improves pictures when in direct sun light.
  • Video Pic: capture a photo and shoot video at the same time.  Tap the shutter button while recording HD video to capture a high-resolution still photo while the phone continues to record video.  Users can also capture a photo frame from a previously recorded video.

It’s certainly nice to have all these new features built right into the HTC One devices, but what does all this technology actually translate to in the real world? HTC was kind enough to share a handful of sample pictures shot with the HTC One.

one_samples 0257 220 (1) IMAG0121 IMAG0149 IMAG0184 (4) 220 IMAG0323 (3) 220 IMAG0367 (2) 220 IMAG0405 220 IMAG1090 (1) 220 IMAG1549 220

It would have been nice to have full resolution pictures to look at, but it looks like the focus on the HTC One’s camera was worth the time and effort. We can’t wait to get out hands on the HTC One devices and compare them to the competition.

What do you think of the sample pictures HTC has shared? Is a quality camera in your smartphone one of the main selling points for you?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • Jess Blanchard

    Could this be the end of, “Did you take that with a potato?”

    • tmihai20

      The question I’m asking is this will this be available to already released phones. Or does it need a hardware chip too?

      • Neil Calvin

        The sensor and the lens are both hardware bits, so unfortunately no, not going to be available for existing phones.

      • tigger


  • Marc’us H.

    I’m very impressed. They really seem to “pop”, and I hope that low lighting improves as well. I don’t know how many foggy bar pictures I’ve taken in the past.

    • Jeff Pan

      What HTC needs now is a smart and catchy advertising/video teasers focusing on the new Image chip and other photo features

    • jonathan3579

      HTC has hit a new high for picture quality. I’m excited with these new features.

  • Bart

    Impressive (considering these pictures came from a phone). Mind you that the quality of the photographer also plays a big role in snapping the perfect picture.

    • Neil Calvin

      True, but the photographer also can’t simply handwave the limitations of the hardware. Better tools are always a plus if you know how to use them :)

  • Owain

    Sample photos always look good, but these do look extra-awesome! Were they edited on the phone do we know?

    • Nick Gray

      According to HTC, no editing has been done to any of the pictures. They did use some of the camera effects, but these images have not been altered or enhanced in any way.

      • mcjw

        The camera looks like it has white balance problems, or just plain inaccurate color. Also, the contrast is unnaturally high. It looks like artistic filters being (over)used to hide inherent flaws.

  • hinds

    Very impressed by the images of the one x. The quickness of the shots coupled with the imagesense makes it a quad core camera phone to be reckoned with.

  • lucasmpinelli

    The pictures look nice but the saturation / contrast is offensively high, thats why they “pop”

    • jonny jon jon

      Agreed – very offensively oversaturated. HTC – I know this was intentional mucking and not a limitation of the hardware – AT LEAST give us an option to swap colors to “natural”.

      • DROID Sam

        Obviously you have not used an HTC phone lately. HTC gives you full access to control saturation, white balance, and exposure levels. If you don’t like the colors, you can do all the tweaking you want.

        • WlfHart

          These samples make me excited to try the phone camera out myself. Especially if their software allows such high user control.

  • uknowme

    Wow the one that really impressed me is the skateboarders. If I took that with my phone it would have been a blurry streak.

  • DarthTedd

    The f stop rating is impression! I’m excited to see how these new cameras work in real life situations.

  • H C

    Nice pics. But agree that saturation and contrast is way overdone. Hopefully HTC will give users options to choose different modes like “standard” “vivid” etc. That will cater to all tastes.

  • Nathan D.

    Love the pics, there cameras were always awesome

    • JoeyJoeJo

      Errrr… no, no they haven’t.
      They been almost universally poop.

  • dobri

    I am falling in love…. could it replace my camera?

  • Adryan maldonado

    That is a really impressive camera. im amazed. Goodness if there was a phone with stock ICS and quadcore or atleast A15 dualcore i would be all over that. Im sooo tempted to get this phone almost for the camera but im hoping the SGSIII has a comparable camera.

    • Danny

      If it does what you want why do you need Quadcore? HTC has a quadcore version in Europe but it was either Quad… or no LTE. I think I’d take the faster internet please. I’ve used this phone and it is simply stunning how quick and clear the pictures come out. HTC One takes up to 99 consecutive shots taken at 4 per second. The skateboard one was taken using the continuous focus feature and just holding the shutter button and then selecting which was the best.

  • donger

    great picture quality.

  • Craig Herberg

    Those photos are impressive indeed, and leaps and bounds better than those taken on the original HTC Incredible. If I was in the market for a new phone, the One X would surely be on my short list. Craig Herberg

  • Hall Lo

    Woah these pictures look impressive! HTC is never disappointing after all :D

  • cb2000a

    Not bad…sure hope the X with quad core comes to T-Mo…

  • jamal adam

    I’m impressed. I like what I see.

  • dVyper

    I need this phone now!!!

  • honourbound68

    Nice shots. And even if the contrast is high, I think the average user will still be happy with the quality of the pictures

  • Shawn Clark

    From what i’m seeing…this could potentially replace nearly any camera. Think one of these One Series phones will be sliding in and out of my pockets soon.

  • THo

    Does anyone know if is still does panoramas like the ICS Galaxy Nexus?

    • jimmyB

      Yes, HTC phones have been doing panoramic shots really well since the HTC Amaze.

      • jonathan3579

        They were doing it well before that with the myTouch 4G Slide. I was super impressed with that camera so this is a whole new level.

  • virexed

    Dear HTC,

    I hate you.


  • thekaz

    Look good! It’ll be nice to take one more argument away from the Apple Fanboys….

    • Xpeira Fever

      That won’t happen mate, they’ll just insult you and change the subject to something like “we’ve got Siri and Android is shit” … Who really cares though, the thing that all Apple fanboys don’t seem to comprehend is that people have different opinions and tastes, I hate all this mines better than yours bullshit because I can do this, you choose a phone depending on what you want from it, end of.

      • jimmyB

        So true. There’s no point in arguing with people who pay extra money just to be a clone.

      • thekaz

        I agree! get what you think is best for you. If you want my opinion why I like Android, I will tell you.. there’s a good chance what my mom looks for in a phone is different from what I look for.

        My second favorite Fanboy argument is that Android just copied the iPhone (yes, they confuse hardware and OS all the time), to which I say, “and that makes the iPhone better because…?”

  • Derek

    It’s cool that they’re focusing on the camera, but f2.0 is much too low. The depth of field that’ll be in focus will be extremely small. Snapping photos of friends, they’re face will be in focus but anything more than a foot or so in front of or behind them will be out of focus.

    Anybody who’s taken any photography courses knows that depth of field increases as the f-stop number increases. f2.0 is extremely low.

    • Derek

      As proof of what I said above, look at image 3 and 4. The flower is in focus but anything more than an inch or so away is all blurry and out of focus. That’s the result of an extremely low f-stop. Very poor depth of field.

      • jimmyB

        You are correct, but since HTC claims “f/2.0 lens on the HTC One X and HTC One S captures 40 percent more light than the f/2.4 lenses” it’s a fair trade-off if you want to make sure your pictures are not blurry.

        Keep in mind that depth of field fades away as subject are further from the lens. The example you gave with the flower was a shot that was probably taken from a few inches away. pictures of people or scenery will be a lot difference since you probably will have a lot more distance between you and the subject.

  • nsnsmj

    Wow, these shots are great. I’m glad more companies are starting to take imaging on phones more serious. Nokia and Sony have been doing so for a while. Samsung has nice cameras on their phones too. Now HTC and Apple as well.

  • spazby

    I am liking the new HTC lineup more and more every day…

  • revs

    i dont see anything special ab these photos
    some actually look bad

  • sammy Fdr

    People can complain all day long about internal storage and non replaceable batteries but there’s no denying that HTC is doing things right when it comes to the camera.

  • koguy

    Can’t say anything on the quality from such small samples.

  • ashouhdy

    Surprisingly !!! a camera with f/2.0 and not a single night photo ! r u kiddin me ! any phone in those light conditions would pop up ! HTC advertise for 40% brighter images and didnt published a single Night Photo ! loooll

    • Nick Gray

      I’m expecting to get my hands on the HTC One in the coming weeks and I’ll be sure to take some in door night shots with it. HTC’s hyped this camera quite a bit, let’s just hope it doesn’t disappoint.

  • John, England

    The sample images are all soft (blurred). Does anyone else see this or what ?

  • bstring

    These are scaled down 1MP images, not full size. Wonder why?