Apr 06 AT 8:09 AM Anthony Domanico 58 Comments

Google Tablet pushed back to July over pricing concerns


Those of us wanting to get our hands on the oft-rumored Google branded tablet will have to wait a little longer. In a statement provided to The Verge, sources close to the project stated that in its current state, the Google-branded tablet would have to sell for $249. This has caused Google to search for ways to drive the price of the tablet down into the $149-199 price range as it hopes to compete with the Kindle Fire and a rumored 7-8″ iPad mini.

The sources also confirmed that ASUS was in fact working on the Nexus Tablet, and that it used NVIDIA’s Tegra 3 system on a chip. This is contrary to previous reports that Google and ASUS had moved to a Qualcomm Snapdragon S4 chip, though the specifications are obviously not final.

From the report, we can speculate that a co-branded Google and ASUS tablet will be coming in Q3 of this year, feature some fairly high-end specs, and will likely retail for $199. Whether a pure-Google Android 4.0 tablet will be enough to steal customers away from the Kindle Fire or Apple’s iPad remains to be seen, but it’s safe to say we’re excited to see what Google brings to the table as it attempts to double-down on the tablet industry.

Source: The Verge

Anthony loves all things technology, from hardware to apps and games. You can connect with him via Google+ or Twitter by clicking one of the fancy doo-dads above.

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  • J-Man

    The current pricing of tablets is just ridiculous in my opinion (talking new ones here, with good specs), so I’d be first in line to buy an affordable tablet, especially if it’s a “Nexus” one!

    It’ll be great friends with my GNexus. I hope they come up with something similar pairing up the two, that BB did with the Playbook.

    • AndroidArmin

      Grrr.. .. Damnit!!!
      I was hoping they would bring it to market sooner than Q3, as I am desperately waiting for a more powerful 7″ tablet to show up.

      I have both the Nook Color and the Nook Tablet (both running CM), but they just don’t have enough processing power to be ‘real fun’. They are OK for playing/streaming movies and browsing the web, but just not snappy enough.

      Looks like I am not going to wait, I’ll buy a different / affordable one until then.


      • epps720

        I have a feeling you are going to wait much longer than Q3. Google’s flagship devices tend to constantly be pushed back. My guess is we’re looking at July 2013!

        I’m looking for a new tablet but think July is my cutoff to wait

      • Paul

        Kindle fire, can pick one up used for $125-$140, and can be modified to run CM7 or CM9. Also there’s the HP Touchpad, I picked up a 32gb HP Touchpad for $190 used, can get a 16gb used for like $170; That’s a 10″ tablet with dual core processor and it runs CM7 perfectly and runs CM9 fairly well (only 2 known issues, no camera and no microphone. But it dual boots webos so you can switch to webos if you really needed to).

        I have the HP Touchpad now but am going to pick up a kindle fire next for those few times I want a smaller lighter tablet.

    • http://theinternet-allofit.blogspot.com Jorge Branco

      The only worry i have with this tablet being bargain basement is it might attract more users who are stingy with their app purchases. Meaning developers still won’t update their apps or port their iOS ones

      • http://theinternet-allofit.blogspot.com Jorge Branco

        Having said that, apparently Amazon app store sales are doing fine with just the fire, and more Android tabs in people’s hands definitely can’t be bad for developers

    • ishken

      How is the pricing ridiculous? An off contract phone with the same specs would cost you over $600 easily. The tablets seem to be underpriced a lot of the time, which is fine by me.

    • Chris Lewis

      Makes you wonder why the prices for off contract phones are even higher than tablets. In the 199 range this tablet will a third the price of a new phone.

      • honourbound68

        Cost of labor? I would think tat you would need precision machinery to assemble a phone while a much larger tablet may be assembled partially by hand.

  • yankeesusa

    I don’t mind the delay if its going to lower the price. Although I probably would have paid $250 if the specs were right. I almost paid $200 for a kindle fire but after playing with it for about 30 minutes I decided it wasn’t android enough. It didn’t have the features I wanted. Can’t wait till they announce the price and specs on this one!

    • Alex Morgan

      Try the Nook Tablet, it has more android in it I think, and it’s different

    • http://mihai.discuta-liber.com/ tmihai20

      They (Google and Asus) must have listened to us, users. I am glad they are looking for a way to reduce the price, I just hope they don’t sacrifice anything important. The only outcome is either a big success or a big failure, there are no in-betweens. I guess 200 USD (200 EUR for me) is not that much, it would not be as attractive as a 150 USD tablet. I would then go for a 10 inches tablet like I initially wanted.

      • J-Man

        If the price is 200-250 and the specs are either dual-core or quad-core, with other specs being on-par with the processor, it’ll be a massive success.Imagine; a great tablet, with a good form-factor (I think 7 inches is just perfect, 10 is just way too big) – it’ll kill the iPad in sales. At least assuming Google and/or Asus put some marketing behind the tablet to make people aware of an awesome, cheaper alternative to the iPad.

        If there’s no marketing (looking at you, my lovely N1), it’ll be a total flop.

  • Max.Steel

    If they can sell it for $200 or $250 and advertise the heck out of it, I predict a blockbuster for Google. A lot of people are already aware of Android and there are millions without iPads or who would even sell their iPad to buy the cheaper Android tablet. I hope it works out for Google whatever they plan to do.

  • Slith

    Waiting is the hardest part!

    • http://bodacioustripk.tumblr.com emaciscool

      Don’t worry, rumor has it that the rumored tablet won’t be able to launch by the rumored date because the rumored prices were rumored to be too high.

      So, hopefully that solid data helps ease your anticipation!

  • itguy426

    I get the idea behind waiting to have the prices go down. But while doing this new tech is being implemented and tested. Is this going to be released when the announcement of the newer processors and tablets are announce therefor making this technology cheaper. It would be nice to see something come out with other tablets and show them where the price needs to be set. I would love to see this happen for both the 7 inch tablets and the 10 inch tablets. It looks as if Google will be doing this with 7 inch but what about a good price on a 10 inch tablet. I don’t want to have to be stuck with one choice.

  • http://nickvettesephotography.com Nicholas Vettese

    I am happy that Google is going with ASUS. ASUS is the only partner who has not shot themselves with the ICS upgrade. They took care of their customers, and they got it onto their devices. I would definitely support any Google/ASUS project.

  • LittleGreenDude

    If google can hit the $150-200 range, have tegra 4

    • LittleGreenDude

      Lol, that was a typo, and I then I accidentally hit post :P

  • fletchtb

    I am looking forward to seeing what Google and Asus can do in this price range. I agree with others above who have said the Kindle Fire isn’t Android enough. The lack of a front camera on the Kindle Fire is also a problem for me.

    I don’t believe a $200 – $250 tablet needs to have the absolute greatest technology available, but it should provide a good user expereince, access to content (apps, movies, books, and music) and allow users to communicate via video chat.

    This tablet could really hit the mark!

  • Ps3y3Ops

    I’ve been anxiously awaiting a Google response to the fruity tablet since the first one was introduced (sorry, the Xoom wasn’t it), so I don’t mind waiting a little longer. Besides, Google is in no danger of losing my business to either the Kindle or the new (or old) Apple iterations. However, they DO need to hit this OUT OF THE PARK, price AND specs!

  • fc1032

    I was expecting July anyway :p

    Hopes this sets a nice benchmark for cheap, powerful slates… Would love to see stylus support.

    • Lucian Armasu

      Same here. Stylus support would be great, but I’d want something like the S-pen, not just a regular capacitive stylus, which isn’t that much better compared to the finger. Maybe future devices will also have more accurate screens and API’s to support more accurate drawing.

  • K-Dubs

    I’m very curious to see what design trade-offs will be made to cut the price down from $250 (when it was still the ASUS Eee Pad MeMO ME370T)…

    Hopefully we don’t have to give up too much to get into the $150-$200 range…

  • LittleGreenDude

    If Google an Asus can get the tablet to hit the $150-200 range, have Tegra 3, along with a nice amoled screen and have it be fairly thin, it could have the potential to blow the Kindle Fire out of the water.

  • e.friedman1992

    Aw… I would have been more than happy to pay the extra $50 to get it sooner, rather than later =/

  • Kindroid

    This doesn’t sound much different than previous reports. Announcement in April/May with public release in May/June. So July….meh.

  • cthonctic

    I would honestly rather have a dualcore S4 than the Tegra3 in this one, especially if it helps with cost saving. I hope they won’t skimp in departments such as RAM, available storage (SD slot, please!) and screen resolution/quality though as each of those could be a potential dealbreaker. On the other hand, I barely care about camera quality and stuff like HDMI-out or (yuck) 3D.

    If the price is right, the specs are okay (this won’t be a high-end device at the targeted price point in any case) and they commit to some well-done marketing, I think we’ll have a hit on our hands.
    Not quite as niche as I’d personally be happy for Nexus devices to remain but unless they dumb down the user experience I’ll grab this right off their hands when it comes out.

  • spazby

    tegra 3 tablet for $250 as announced early this year sounded really good…. tegra 3 tablet for $250 to be released sometimes in Q3 sounds good but losing its luster a little…. i wish when they announce a blockbuster like this, they would release within a couple of weeks.. sigh

  • Lucian Armasu

    If it comes in July, it should also have Jellybean on board, if that version gets released in June at I/O.

  • Pallen

    Where is the official source quote. This just looks like yet another Nexus rumor. I looked at the verge “report” and looked for a source quoted there as well and found none. I am really looking forward to the Asus 730T and would pay $250 for it. It does not have to be re-branded as a Nexus for me to purchase it, IF indeed the supposed “Nexus” is based on the 730T is even a real product. There is no official statement from Google or Asus. If I am wrong please quote your official source material and not copy someone else’s unquoted rumor.

  • seabass978

    I would of line up at the store’s if they released $250 for tegra 3or even the Qualcomm S4 chip! hate waiting.

  • http://www.jaxidian.org/update/ jaxidian

    I just sold my 7″ Tegra 2 tablet (while I could) to fund my Google Play Tablet purchase when it comes out. I don’t mind waiting another month or two. Ultimately, it’s just a toy. Unless the tablet is >10″ and docks to a keyboard with a desktop-like experience (Ubuntu on Android please), it will always be just a toy.

  • Rockstar323

    All I care about is that it has a great display, fast processor (T3 or S4), enough RAM (1gb+) and decent build quality. No need for rear facing camera, although a FFC would be nice. Storage size isn’t that big of a deal if they throw a SD slot in it. It only needs WiFi so they can save by not putting a cellular radio in it. No point in having GPS, I have my phone for that. I would be willing to pay $250 for a great Nexus tablet.

  • inviolable

    It wouldn’t make a difference to me what the price is if it’s only 7 inches. I don’t see the point of a tablet that small. If the price is right for you, then fine, but I remember the first time I saw one in person. It’s like an oversized phone.

  • Vance

    I think this will be a winner for Google, ASUS, and the end user it appeals to. I’m a large table fan, personally, but if my daughters were a bit older, they’d both be getting one of these in their stocking this Dec. (heck, they still might :)). The cause for delay being “retooling to get the price down” seems strange to me. This device has been in development for long enough that I would doubt any cost surprises are popping up now. Perhaps they’re waiting for an OS update announcement at I/O to accompany their Nexus Tablet!

    • bolanrox

      I would get it for the same reason as you, as a toy to play around with for myself or my daughter. Which would require getting a very sturdy case for it so it can last more than a few days :)

  • JanyoTechnology

    Am happy with my Galaxy tab 10.1 but i need ice cream sandwich on it and camera improvements :)

  • http://www.lifequill.com Canterrain

    Get it down to $100 dollars, and like the Touchpad it will sell like wildfire.

    (Now making a profit… yeah… ok…)

  • Matthew Varallo

    I am will to wait till July if they are keeping the Tegra 3. I would pay $250 but wouldn’t complain if it was $200

  • Dave

    I just really don’t want them to make it to basic just to be able to compete directly with the Kindle Fire for price point. I mean the specs initially were fine, now it’s kind of fickle. I say at least include a front facing camera, a good processor & obviously it being Google Nexus 1st, & it will be fine. But don’t make it so basic, that I feel like “why don’t I just find any cheap tablet & pick it up.”

  • jonathan3579

    It’s pushed up, pushed back, pushed up and then pushed back… I’ll buy it when it comes out but this whole rumor saga is really the same story rinsed and repeated.

  • RRR

    People truly amaze me lately after reading what they say and what they want..

    For the 99% of you your ultralight ultraportable Google Nexus-Hexus tablet is already on sale in every Dollar store in the world.


    Weren’t all you ready wear all day and literally sleep in the glasses just two days ago?

  • RaptorReportingFromThePlanetOfBraindeadApes

    The concept of equal angular size of SGN or SGNote at 8″ distance and 7-9″ tablet at 15″ distance is too hard for average 12 years old dudes to comprehend.

  • cb2000a

    A 7 inch tablet with Tegra 3 for $200 would be awesome. I really think that $150 is too low a price point and a tablet at that price will suffer some cuts that would make it less than desirable.

  • mojeda

    Am I the only one who has for the most part lost the hype for Nexus devices??? I see nothing but lack of updates and support from google, and even with the Galaxy Nexus on Verizon updates still have to go through verizon before hitting your phone when it’s been noted that they should be straight from google.

    • Raptorobservingtheplanetofcrazyteenapes

      One more socialy engineered teen updater…hahaha. ..i literally feel how you think your life became miserable…my suggestion — ready?– go to the doctor.

      And meantime you also can go to Play Store and download as many apps as you can. 1000…10000…1000000. You then will be 100% busy playing with the updates every minute of your useful life.

  • Diogo

    It looks beautiful

  • lucky

    get the idea behind waiting to have the prices go down. But while doing this new tech is being implemented and tested. Is this going to be released when the announcement of the newer processors and tablets are announce therefor making this technology cheaper. It would be nice to see something come out with other tablets and show them where the price needs to be set. I would love to see this happen for both the 7 inch tablets and the 10 inch tablets. It looks as if Google will be doing this with 7 inch but what about a good price on a 10 inch tablet. I don’t want to have to be stuck with one choice.


  • awundrin

    Disappointing! I was hoping it would soon be released. Just was looking a the HTC Flyer today but it falls short for me. July’s just around the corner!

  • leaponover

    Wow, can’t believe it’s that hard for them to keep the price down considering what other tablet makers have released. Ditch the camera if they haven’t decided to already. I wonder why none of the tablet manufacturers have decided to release “hardware” accessories. Come out with a quad core, bare bones tablet and give users the option to purchase something like a camera dongle or gps dongle. That would make the most sense to me. Gives everyone options…

  • Dennis Barker

    The bare bones tablet with options available is the best approach for me.Let those who need higher spec camera etc pay for optional hardware add ons.

  • http://willoughbyjunction.com Jayson Olson

    Compared to over 70% of the much higher priced tablets out there right now, the $249 price point is still a great attraction to me and I’d have no problem shelling that out if it’s a true ‘Nexus’ product.

    I’m actually a tad concerned that they are willing to hold this back or possibly even cut specs just to get it to the level of a Kindle Fire. No doubt Amazon found the magic number for it’s consumer base, but owning a refurbished Fire myself, the first thing I note is that Fire owners who aren’t techie or don’t want to bother with rooting or sideloading their device are put in a stranglehold on what apps they can download (Amazon store only apps). Apps like GetGlue for example aren’t Fire ready. And lets face it, most people who bought the Fire on Amazon aren’t your every day Endgadget end-user, more like grandma and grandpa and homebodies who just want to read a book or watch Netflix.

    Google might be doing itself a dis-service if they ‘dumb’ down the tablet by axing certain features we are all expecting to see. It’d be a shame if they dropped an HDMI port or SD slot or some other feature just to get it under $200. I’m fully on board for $249 and expected to pay that when rumored back at CES. Google, please don’t cut things to get the price lower…some of us are just waiting for the next step up from Fire.

  • Ray

    Google needs to realize that Android users are not willing to pay ridiculous iPad prices on a tablet. We realize that it is not that expensive to produce a tablet from scratch, so there is no need for the carrier/manufacturer to jack up the prices 300% and sell it to their customers. Apple fans are brain washed, that is why they will sell their kidney for an iPad. Android, not so much. We don’t care about fancy bells and whistles. We just want a quality product that can get it’s job done. (without lag of course)

  • Andrew Meyer

    I’ll buy one.

  • Mix

    I have seen the Kindle Fire in action and was less than amused at how poorly the thing chugged along. My Acer A100 was worth the extra $50 but with that said, I can not wait for this to come out in hopes of something even faster.

  • Dougie

    Just release the thing already,
    I do not see the problem, better to be $249 for a quad core tablet and on the market and follow up in a few months with a dual core bargain. The longer they take the more sales lost.
    If they are waiting for Jellybean, why not wait for licorice allsorts, no lets wait for gelato.

    Has Asus gone mad or is it Google showing they are crap at marketing hardware. Learn from Apple. The ipad is so overpriced and you have to buy an accessory to put a sd card in and still can’t download onto the SD card, yet they line up to buy them.

    Asus had the hype running hot in January, but are missing the opportunity to cash in on it. Every hour that goes by kindles are sold to people who won’t upgrade to the Nexus and others buy the Samsung Tab 2 8gb for $249.

    When they release it far too late and sales are sluggish, will they say we always thought the 7″ market is too limited.

    He who hesitates is lost.