Apr 18 AT 11:27 AM Nick Gray 48 Comments

Official: AT&T’s HTC One X to launch on May 6th for $199 – pre-orders start April 22nd


AT&T has finally announced that the HTC One X will launch on May 6th with pre-orders kicking off on April 22nd. The price of the HTC One X is set at $199.99 with a two-year contract, matching Sprint’s asking price for the slightly better equipped HTC EVO 4G LTE.  The press release does not mention what color options the HTC One X will be available in, but images on AT&T’s site show both the white and black versions of the device.

While AT&T is calling their phone the HTC One X, it is in fact the HTC One XL which features a dual-core Qualcomm S4 processor instead of the quad-core Tegra 3 chip used to power the international version of the One X. HTC has chosen to use the Qualcomm chip on HTC’s version of the One X since it features integrated LTE support, boosting battery efficiency.

Will you be pre-ordering the HTC One X on April 22nd or will you take your chances and head to an AT&T store on launch day to pick the phone up in person?

Show Press Release

HTC One X Available Exclusively From AT&T Beginning May 6 For $199.99

4G LTE Entertainment Superphone features Amazing Camera and Beats Audio Experience, Runs on Android 4.0 and HTC Sense 4

DALLAS and BELLEVUE, Wash., April 18, 2012 /PRNewswire/ –

Key Facts

  • The first smartphone from AT&T* to launch with the latest version of the Android operating system (4.0), the HTC One X, will be available from AT&T beginning May 6 for $199.99.
  • HTC One X is AT&T’s first smartphone with Beats by Dr. Dreâ„¢ Audio built-in to the hardware and software.
  • HTC One X is the first smartphone from AT&T to offer HTC Senseâ„¢4 to deliver an amazing camera with improvements to the lens, sensor and software, an authentic sound experience with Beats by Dr. Dre Audio, and long-lasting battery performance to accommodate heavy mobile use.
  • Pre-orders for HTC One X will begin April 22. Customers can visit any company-owned retail store orhttp://www.att.com/onex for more information.

An all-around workhorse with unique customer benefits, the HTC One X is the flagship of HTC’s One line of smartphones. Combined with the nation’s largest 4G network, with 4G LTE backed by AT&T’s HSPA+ network, the One X becomes the complete package for Android users.

AT&T customers have access to the nation’s largest 4G network, covering nearly 250 million people. As 4G LTE expands, AT&T customers are able to enjoy a widespread, ultra-fast and consistent 4G experience on their compatible device as they move in and out of LTE areas. AT&T has two 4G networks that work together for customers, LTE and HSPA+ with enhanced backhaul. With other carriers, when you travel outside of their LTE coverage area, you’re on a much slower 3G network.

Sound at its Finest

HTC One X is the first device from AT&T with HTC’s authentic sound experience featuring Beats by Dr. Dre Audio integration, offering rich, full sounds with professional-grade sound engineering to play the music how the artist intended. Beats Audio provides a distortion-free sound at higher volume and rich bass at all levels whether you are watching movies, playing games or streaming music. HTC One X is custom tuned for the best audio performance when used with Beats by Dr. Dre accessories,** including the Beatbox (AT&T exclusive), Wireless HD Stereo Bluetooth Headphones, Beatsâ„¢ Soloâ„¢ HD Headphones, and UR Beatsâ„¢ In-ear Headphones.

With built-in software on the HTC One X, customers can connect it to a computer and HTC’s Sync Manager software automatically installs to your computer and once connected, makes it easy to move music and playlists to your phone from your music library.

Entertainment Everywhere

Consumers’ ability to incorporate their smartphones into every aspect of their lives continues with the HTC One X. Watching TV shows or movies will be even more enjoyable on its 4.7-inch 720p HD screen with sharp images that appear detailed and visible from every angle — even angled up to 80 degrees. HTC Watch gives you access to thousands of Hollywood blockbusters and offers companion content to find out more about the film. You can begin watching the movie moments after it starts downloading and wirelessly share the content on any HD TV using HTC’s wireless HDMI Media Link HD adapter.**

The laminated cover glass and touch layer significantly reduce light reflection for superior sharpness and clarity, and is protected with Corning® Gorilla® Glass. HTC One X is made with a beautifully crafted polycarbonate unibody design that showcases its clean lines and seamless construction.

Superior Camera

For many consumers, their smartphone doubles as their camera. HTC One X’s 8MP HD camera features ImageSense and rivals traditional digital cameras with improvements to every part of the camera including the lens, sensor and software, while integrating HTC’s new ImageChip to make quality picture taking a breeze.

Fumbling with the menu and settings on your smartphone is frustrating when the perfect shot is right in front of you. Within seconds, you can launch the camera from the lock screen and the camera quickly autofocuses and zeros in on your subject. Zero shutter lag also lets you take continuous shots simply by holding the shutter button. HTC One X takes beautiful photos under low-light, no-light, and back-light conditions. The Video Pic feature allows the capture of still pictures while recording video in HD as well as the ability to capture a still image from previously recorded video.

The HTC One X’s next-generation 1.5 GHz Qualcomm Snapdragonâ„¢ S4 dual-core processor allows customers to run heavy duty tasks such as creating and editing homemade videos smoothly without any lag, while the 1,800 mAh embedded battery, and software enhancements that improve battery performance by 50-100 percent over previous HTC phones, offers hours of uninterrupted entertainment time.

HTC Sense 4

HTC One X will be one of the first devices in the U.S. with the simple and intuitive HTC Sense 4 user experience. It helps make the Beats Audio experience possible while listening to any audio component and features camera enhancements including a quick launch feature for the camera on the HTC One X — dramatically cutting down the time needed to move from the lock screen to snapping a picture.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Accessories sold separately.

Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network.

Limited-time offer. HTC One X requires a new 2-yr wireless agreement with voice (min $39.99/mo) and min monthly data plan ($20/mo). Subject to Wireless Customer Agrmt. Credit approval req’d. Activ fee $36/line. Geographic, usage and other terms, conditions and restrictions apply, and may result in svc termination. Coverage and svcs not avail everywhere. Taxes and other charges apply. Data (att.com/dataplans): If usage exceeds your monthly data allowance, you will automatically be charged overage for additional data provided. Early Termination Fee (att.com/equipmentETF): After 30 days, ETF up to $325. Restocking fee up to $35. Other Monthly Charges/line may include a Regulatory Cost Recovery Charge (up to $1.25), a gross receipts surcharge, federal and state universal svc charges, fees and charges for other gov’t assessments. These are not taxes or gov’t req’d charges. Visit a store or att.com/wireless to learn more about wireless devices and services from AT&T.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates — AT&T operating companies — are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC’s portfolio includes smartphones and tablets powered by HTC Senseâ„¢, a multilayered graphical user interface that vastly improves user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit www.htc.com.

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • redraider133

    Hopefully with at&t and sprint getting lte devices and rolling out their own networks, this will cause verizon to lower the prices of their lte devices.

    • swazedahustla

      I doubt it, other networks have nothing to do with their prices. They are high regardless of competition.

      • http://www.jaxidian.org/update/ jaxidian

        Their only *real* competition (unfortunately) is Verizon. And VZW is far from starting a price war. So I agree with @swazedahustla.

  • http://www.jaxidian.org/update/ jaxidian

    I have a problem. I’ve been tempted to go open up a new AT&T account just for this phone. Then I realize my wife will test the durability of the phone against the side of my head for the next 2 years if I do that!

    • redraider133

      I am the same way, although since I am in contract and would have to bring all 4 lines that I have with me it isn’t going to happen. If only verizon would pick something like this up.

  • nmoline

    Nope, my next phone needs to be future proof. I’ve got my 2 years out of the Captivate, but I am not buying another phone until it’s quad core and future proof.

    • http://www.jeffkibuule.com Jeff

      Sigh. There is no such thing as future proof. And quad core is not always greater than dual core: Just watch this video: http://www.anandtech.com/show/5571/ti-posts-omap-5-800-mhz-dual-core-a15-vs-quad-core-a9-13-ghz-video

    • ericl5112

      I’m predicting, right now, that to most users the dual core will be faster. Why? Android’s UI is single threading. That’s not simply an android thing, most UI’s run on one thread.The S4 has a MUCH faster performance on an individual thread than the Tegra 3. The tegra 3 can just run more threads. However, for the user that spends most time using their phone, the extremely fast UI is going to win out, I think. The only real exception is gaming.

    • Derek

      The S4 is more “future-proof” than the Tegra 3. Cortex A15 is going to kick the crap out of Cortex A9. two A15 cores running at half speed blow away four A9 cores running at twice their speed.

    • http://htcsource.com Nick Gray

      If you want quad-core on AT&T, just buy the Tegra 3 version and have it shipped from Europe. It works perfectly on AT&T 3G. You do not have to buy a phone from your service provider.

    • SGB101

      I understand where your coming from. in 18 months time most new apps will be coded for quad core, yes by then this will be a relatively slow quad, bit you are still at least gaining a bit more future proofing.

      I felt the same way as the last 6 month of my desire I was running out of app space and there was more and more apps that wasn’t compatible.

      this is not an exact science but I get you.

  • Adryan maldonado

    I really would but im verizon and im not going to giving up my granfathered unlimited data anytime soon.

  • Rauelius

    I’d re-up my At&t for this phone if it came with the Tegra 3.I’m really hoping that T-Mobile would get the Euro-Spec HTC One-X. I don’t care that the S4 Dual-Core is comparable to the Quad-Core Tegra 3, the Tegra versions of games tend to look better. Not to mention that some games are only avaiable on Tegra devices.

    • lo

      The tegra 3 One X also has heat problems and some glitches. I’m happy with S4

  • Rherrera

    Interesting that they kept the price at $199. This will only add pressure to T-Mobile to price the One S at $149 or so.

    • lo

      The One S will be 199

  • WlfHart

    If it ran on T-Mo and I could clean the branding off… maybe.

  • John Mercil
  • SGB101

    im from the UK im i really dont get the US pricing model.

    this phone is $199, what is the (average) monthly price, and what minutes text and data do u get for that price.

    as in the UK i just got the X, for free, and £36 ($57.70 at todays exchange rate) per month for 2000 cross network minutes, unlimited text and data. on T-mobile, for 24 months.

    • SGB101

      not sure why im being voted down for asking a question!!!

      anyone willing to reply?

    • Matt

      Hey don’t worry over 98% of Americans don’t know math including those who reply here..

      Lets see the cheaper plan you can get on AT&T with data is going to run you about $90 a month and thats not including all the fees they add on top so we will say an even $100 a month.

      You have to sign a 2 year contract and the phone is $199

      Sub Phone cost = $199
      2 year service = $2400
      total = $2600

      Prepaid 2yrs =$1200
      cost of unlocked phone = $600 or so
      total = $1800

      So yeah going through the carriers you’ll pay $800 more for the phone then just buying it ouright and going prepaid..

      Sounds like a deal right?

      • redraider133

        Except most carriers only allow certain phones on their prepaid and is usually not as good as their postpaid coverage.

        • http://htcsource.com Nick Gray

          That’s true for CDMA carriers, but AT&T and T-Mobile can not control which phones you use since you can easily swap out a SIM card. The one thing that I don’t understand is that AT&T customers complain about not getting cool phones when they can buy unlocked phones from Europe and get the best phones 3-6 months before they even come to the U.S. market.

          • Scott

            I’m currently on T-Mobile and considered buying an unlocked One-X to use with my pre-paid plan, but it didn’t support AWS. It seemed like the AT&T model would be a better choice.

            Is it really as simple as buying the phone off-contract from AT&T and putting my T-Mobile SIM in it?

          • http://htcsource.com Nick Gray

            @scott no, the AT&T HTC one X will not work with T-Mobile’s AWS bands either. However, T-Mobile has announced that they will be shifting their HSPA+ network form AWS bands starting this year to make room for LTE. This means AT&T and international 3G phones will eventually work on T-Mobile’s HSPA+ network. It’s just a matter of time.

      • SGB101

        sub phone
        phone free
        £36 x 24 = 864
        total = 864 ($1383 USD)

        pay n go
        phone 450
        £20 x 24 = 480 (£20 on sim only tarric or on credit will give simmilar to my contract mentioned above)
        total= 930 ($1490)

        as you can see above unless you are a really light user, it makes sense (financial at least) to get a subsidized over 2 year than buying the device outright. but the biggest shock here (for me atleast) is the dfference in the amount in the UK to the US.

        it isnt many times we in the UK have anything cheaper than the US, as we usually get stung by the way companies do the rate of exchange conversion.

        prime example is the new ipad (basic model) both prices from apple.com and .co.uk
        in USA $399
        in UK £329 which works out at $527.

        • Matt

          I can get unlimited everything for $49.23 taxes and everything.

        • http://htcsource.com Nick Gray

          THings are not expensive here because the networks operate on different frequencies since increases operating costs across the board. Things may get better once everyone is running on LTE, but the incompatibilities between CDMA and GSM have simply made operating a cellular network more expensive than it is in Europe and other countries.

      • aranea

        The cheapest you can get on ATT with data is about $75-80. I don’t text much so I don’t buy the text plan.

  • The Dave

    Very nice…bucking the trend of flagship phones being $299!!! This is a really great deal for this phone. I still wish it had an expandable microSD slot but you can’t have it all I guess.

  • Nathan D.

    Now what stopping TMobile from getting this phone?

  • spazby

    199 is not a bad price, the phone is great if you want to have at&t service..

  • ericl5112

    Any guesses on Off Contract price? That’s how I’ll be buying either this or the SGS3 this summer. Not quite ready for an upgrade yet.

    • http://www.ndroidgamers.com B2L

      It’ll likely be between $500-$600, that’s typically the average price for an unsubsidized high end phone.

      • SGB101

        i was quiet supprised at the UK price of this device, i was expecting £500-550, but is typically £450, atm.

      • ericl5112

        On release? That’s a relief. When I was originally looking at the S2 and Note, before I decided my S1 was good enough for a while longer, they were $650+! Heck, on XDA, there were times used ones were going for almost $800. I can stomach the $500-$600 range though.

  • Derek

    I’d rather have the S4 over the quad core Tegra 3 anyways. But one thing that sucks for ATT customers that buy it… The source code and ROMs that get released for the international version will not work on the different hardware in the ATT version. But after all the crap that Nvidia did to devs with their Tegra 2, and not releasing any hardware driver sources, only binaries, I wouldnt expect much development work to be done on the Tegra 3. The XDA community is still feeling pretty burned over the Tegra 2 incidents. I know after buying a GTab I will never buy another NVidia powered device EVER!

    • ericl5112

      On the plus side, look at the Galaxy Note. That was an even worse situation. The International Note had been around for months, and the AT&T note was a slower phone. Less than 2 months later, you can go to XDA and find half a dozen ICS roms that have been around for a while it looks like.

      With this phone, they are releasing much closer together, and the AT&T version is at least as good. I am not worried. It helps that other LTE carriers in places like Canada will have the One XL as well.

  • Jorge Vieira

    I want this phone so bad but i just feel like i wanna wait and see what the sg3 holds. But the camera on this phone is something i wabt to try out myslef.

  • triangle

    I love the One X, but am not willing to go to AT&T. I’m also eagerly awaiting the Samsung event to see what they’re going to release.

  • BigCiX

    So its confirmed it comes with beats by dre software but not ear buds.

    • SGB101

      It’s true, no beats with my x, in the UK.

    • http://htcsource.com Nick Gray

      Correct, HTC will be keeping Beats headphones separate unless it’s a limited edition of the phone.

  • Anthony

    Ive been trying to research this phone all weekend, can I get a definitive answer will an att x1 work on tmo 3g network? Thank you for any reply.

    • Stephen

      Anthony, re: AT&T LTE version working on T-mo… it’s actually the XL (for LTE) and likely will function but not perform. T-mobile uses a different radio frequency for their “4G” (HSPA+) internet and that frequency may not be on the One XL (it is on the One S). So you’ll have a very expensive 2G (EDGE) device.

      Check out buying the international version – there’s no LTE on T-mobile so no need to pay for that speed. Or just buy the One S made for T-mo… for a better experience.

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