Apr 27 AT 12:59 PM Taylor Wimberly 43 Comments

Samsung says they had nothing to do with “Wake Up” flash mob


Yesterday we shared a story that said Samsung was behind a series of “Wake Up” flash mobs in front of Apple stores, which was met with a lot of negative comments. Now the company has released a statement which says they knew nothing of the events.

“Samsung Electronics Australia has nothing to do with the ‘Wake-Up’ Campaign,” said a company representative to Slashgear.

Many of us believed the initial reports that Samsung was behind the campaign, because they have a long history of taunting Apple customers. Just recently, they released a teaser video for the next Galaxy that showed a herd of sheep and said, “You can now stand out from everyone else.” Samsung also had a series of ads making fun of Apple fans waiting in line for the next iPhone.

If Samsung is not behind the campaign, that makes us wonder who else wants to make fun of Apple. The site Wake Up Australia is still live and has a countdown that ends on May 6th. That domain is registered to an Australian marketing company called Tongue, that has done previous work for Vodafone in the past.

Vodafone Australia actually sells the iPhone and iPad, so we doubt they are behind these anti-Apple flash mobs.

The mystery should be unraveled by next week, but let us know who you think is behind the “Wake Up” campaign in the comments below.

Via: Slashgear

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Gabe

    Sure Samsung…. We believe you…

  • elijahblake

    Apple?? It sure is generating publicity for them..

  • Joel

    If narrowing down means finding those who would want to make fun of apple then thats gonna be a pretty long list.

  • Owain

    Android and Me posted worded the article like it was fact, shame on you guys, given there was actually no evidence at all pointing to Samsung.

    • clocinnorcal

      Give them some credit though. They posted a thread the very next day with the correct facts.

  • bolanrox

    could be or Sammy gave them the money said do an advert but we don’t want to know any of the details. that way can can say they had nothing to do with it, and not be lying?

    either way both sides get plenty of free press. hell it may be a joint effort

    • WlfHart

      Plausible deniability?

    • pjax

      Samsung asked Tongue to do this campaign, and then after realizing it was a really bad idea, is now trying to wash their hands of it.

      just a hunch

      in any case, Samsung should really stop bashing Apple. So immature

      • amnesiac

        How quickly we forget the inconvenient. Remember the Mac guy making fun of PC commercials? Ring a bell? Soooo immature…

    • bolanrox

      w00t first trusted comment :) thanks!

  • spazby

    who cares who was behind it??? it’s funny yet a little uncomfortable

  • MrMrMan

    Apple. To draw attention to themselves.

  • Division by Zero

    I find that incredibly hard to believe. What I think happened was Samsung thought they were being funny (they weren’t), and when they saw the response from most of their customers/fans, they are now trying to act as if they had nothing to do with it.
    Which is more likely? A fairly large group of people all decided that they were going to spend their own time and money to go harrass people who are just trying to pay their bills with signs and shouting, or someone in a very large corporation thought it was a good idea, and hired them?
    Occam’s razor…

    • eallan

      No one is suggesting that random people joined together to do this for fun…

      • Division by Zero

        At what point did I ever say that someone suggested that? Google “occam’s razor”.

  • PhilH

    I was gaining a lot of respect for Samsung when I thought this was their stunt
    Oh well. A little less interested in them now.

    What I want to know is why everyone pinned this on Samsung with no proof. This could have been a group protesting human rights violations.

    • kazahani

      That’s what I’ve been wondering. What if these people are just concerned with labor practices?

      Also, Samsung never came out and criticized Apple customers in thier sheep ad. Did they have a herd of sheep in there? Yep. But there’s no proof taht they were directing this at Apple.

  • droilfade

    Applehuggers!!!! Sheesh!

  • Mix

    My guess is that if Samsung was not behind it than it is was Greenpeace.


  • danferan

    Ugh. Thank goodness. Don’t know who was behind it, but it would have been bad PR for Samsung…not that it isn’t already.

    • HackNet

      You seem so worried about this issue. What do you do for a living…eat grass and yell “baahhh?” lol

  • Ps3y3Ops

    The apple fans are certainly awake now

  • Someone

    Domain Name wake-up-australia.com.au
    Last Modified 16-Apr-2012 00:50:03 UTC
    Registrar ID Crazy Domains
    Registrar Name Crazy Domains
    Status ok
    Registrant New Dialogue Pty Limited
    Registrant ID ABN 25111086938
    Eligibility Type Company
    Registrant Contact ID R-003810381-SN
    Registrant Contact Name ANON ANON
    Registrant Contact Email [email protected]
    Tech Contact ID C-000891683-SN
    Tech Contact Name Private Tech
    Tech Contact Email [email protected]
    Name Server ns1.dnspackage.com
    Name Server ns2.dnspackage.com

  • NamelessTed

    The guy that just “happened to be there” when it happened seems to be the guy that might know what this is all about. I mean, the guy posts all sorts of videos about all sorts of gadgets and tech stuff and has a decent viewership. I just find it hard to believe that this flash mob just happened to start when the guy was right outside the Apple Story filming his new Belkin whatever the fuck it was. He couldn’t wait to get it home before testing it and filming it, he just HAD to open it right away.

    Who knows, maybe it is Belkin themselves as they are the only company beside Apple that is in the video. maybe it is Samsung. It could be any cell phone manufacturer at this point. Maybe it is Microsoft, trying to draw more attention to their new phones.

  • Carol

    Why in the world would a group of people that have obviously found a phone *THEY* like… try to force other group of people… to *NOT* like their phone of choice… but switch to what someone ELSE likes?

    Huh? They REALLY don’t have any better way to spend their time?

    Why don’t we ALL switch to phones that we dislike!!!!!

  • Seb
  • android.fa.life

    They just trying to help the iSHEEP WAKE UP YALL!

  • dshjlkhfdsk

    I am 100% sure this flash mob is NOT related to Samsung


    Domain Name: Wake-up-australia.com.au
    IP Address:
    IP Location: UK
    Registrant: New Dialogue Pty Limited
    Registrant ID: ABN 25111086938
    >> The domain is NOT owned by Samsung.

    Currently, 723198 secs remain.

    The end time is : 6 May 2012 14:59:59
    The Samsung Galaxy S3 launch date is 3 May 2012.

    3 Days after Samsung Galaxy S3 launch date.
    Wait and see. What will happen its website.

    Again, if flash mob website (wake-up-australia.com.au) show nothing related to Samsung, Then author should apology his mistake -baseless assumption- to us.

    • Scott

      Some sleuthing on my part:

      The A Record for the domain is:

      ; <> DiG 9.3.4-P1 <> a wake-up-australia.com.au
      ;; global options: printcmd
      ;; Got answer:
      ;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 32
      ;; flags: qr rd ra; QUERY: 1, ANSWER: 1, AUTHORITY: 2, ADDITIONAL: 2

      ;wake-up-australia.com.au. IN A

      wake-up-australia.com.au. 900 IN A <—-

      wake-up-australia.com.au. 110246 IN NS ns1.dnspackage.com.
      wake-up-australia.com.au. 110246 IN NS ns2.dnspackage.com.

      ns1.dnspackage.com. 2804 IN A
      ns2.dnspackage.com. 2804 IN A

      ;; Query time: 65 msec
      ;; SERVER:
      ;; WHEN: Wed May 2 03:03:19 2012
      ;; MSG SIZE rcvd: 140

      This IP is an Amazon IP Address:

      inetnum: –
      netname: AMAZON-EU-LHR3-CF
      descr: Amazon AWS Services – Cloudfront – LHR3
      remarks: INFRA-AW
      country: GB
      admin-c: ADSI2-RIPE
      tech-c: ADSI2-RIPE
      status: ASSIGNED PA
      mnt-by: MNT-ADSI
      source: RIPE # Filtered

      role: Amazon Data Services Ireland Technical Role Account
      address: Amazon Data Services Ireland
      address: Digital Depot
      address: Thomas Street
      address: Dublin 8
      address: Ireland
      mnt-by: MNT-ADSI
      admin-c: MA11338-RIPE
      tech-c: AJ176-RIPE
      nic-hdl: ADSI2-RIPE
      source: RIPE # Filtered

      So, I suspect this is for the launch of the Kindle Fire here in Australia.

  • fc1032

    Apple: “Here, take this money, get an angry mob outside my store saying wake up!”

    *A wild Angry mob appears!!*

    Apple: “How coud you do this to me?! Such a low act!!” *cries and points at Samsung

    Samsung: “Wasn’t me! I swear”

  • AsakuraZero

    if my calculations are right in 8~9 days we are going to find out what is it

  • Michael Truong

    Maybe this has something to do with the slavery labour in China. Apple has always been the first target in order to get this message across.

    If Samsung was behind this mob, I doubt they would have come out and said it wasn’t them. Clearly Samsung have always worn their logo when targeting Apple. They haven’t been afraid to do so in the past. So what’s to stop them now?

  • Robert Mcelvenny

    Corporate wars at it’s finest, yet one of the best things to happen. The fact that you’re getting sold technology that’s behind the curb by two years for the price of technology that is right now? ha, WAKE UP. You’ll $399.99 for a 64 GB iPhone 4s… that’s just the standard 2 year contract pricing. oh your iPhone 4s fell in water and you have Applecare+. Apple don’t care + you don’t get a new phone you buy it at full price… Go to E-bay you suck ass :P

  • Xander

    Greenpeace is my vote for this. Think about it, all in black like the balloons they released in New York apple store and the message Wake Up.

  • awundrin

    I’m also going with Greenpeace. Sure looks like their style.

  • mark

    There are suggestions it was RIM – someone has linked the wake up site to the RIM site via a doubleclick code: http://www.slashgear.com/rim-reportedly-involved-in-anti-apple-wake-up-campaign-30225212/

  • smeghead68

    If it is another cell phone company, that company should look in the mirror and justify why consumers should leave their preferred phone for one of their own. If they can’t then its just whining.

  • txbluesman

    All I can say is, I thought it was pretty wild. New thought, may be it was Microsoft for the new Windows phones, since Beta testing is over….LOL!!!!

  • thekaz

    ha! so this turned out to be RIM in the end…

    if there is a blackberryandme.com, they are in for a big influx of visitors. As long as they aren’t coming back here…

  • cb2000a

    Apparently those Apple employees have problems waking up in the morning….

  • David

    watch the video, there is an annotation with ‘mystery solved’
    wow, I feel ashamed of the internet