Jul 27 AT 11:04 AM Taylor Wimberly 14 Comments

MetaWatch Strata tries to cash in on the Kickstarter craze


Are you tempted to buy a smartwatch yet? Various models have been available for the last couple of years, but there haven’t been any success stories yet. The Pebble was the first smartwatch to generate some real buzz when it raised over $10 million on Kickstarter, but the device has been delayed and we don’t know when it will ship.

Now Dallas based MetaWatch is attempting to cash in on the recent smartphone craze with their Strata watch on Kickstarter. You will need to pledge $159 or more to reserve your Strata smartwatch, which is more than the $115 Pebble was asking for, but it looks like MetaWatch will ship their device first.

MetaWatch has an advantage because they have been developing smartwatches for the past 8 years, building and enhancing the supply chain and production network behind MetaWatch for the past 6 years, and developing the MetaWatch platform for the past two years.

Features of the MetaWatch Strata are in line with the current crop of smartwatches. It connects to your Android phone via Bluetooth and then it relays notifications to your wrist. The embedded watch code is open source so developers will be able to create their own applications and native watch code for experiments.

Features available at launch include:

  • Multiple Watch Faces
  • Caller-ID Notifications
  • SMS & Email Notifications
  • Facebook & Twitter Notifications
  • Weather / Stock/ Calendar Widgets
  • Lost Phone Alarm
  • Alarms & Timers
  • Music Control
  • Integrated Running and Cycling App


  • Handset compatibility: iPhone 4s, iPad (3), Android (various)
  • Sensor compatibility: Initially, Wahoo Fitness BLE sensors for iPhone 4s
  • iOS compatibility: iOS 5 (basic functionality), iOS 6 (enhanced functionality)
  • Double injection molded PU, co-molded with PC body
  • Mineral hardened glass lens with anti-glare coating
  • Titanium finished stainless steel top ring
  • 5 ATM water resistant (you can swim with it, but no diving)
  • 96×96 mirror polymer network display
  • Vibrating alerts
  • 6 buttons
  • Rechargeable (5-7 day battery life)
  • Bluetooth 4.0
  • 3 Axis accelerometer / ambient light sensor

I have recently been wearing the Sony SmartWatch and I also backed the Pebble, so I went ahead and pledged towards the Strata to see how it compares. Only the Sony SmartWatchs is available right now (for as low as $114) and it already has a robust ecosystem with 100′s of apps, so I think it’s the best option at the moment.

If you want to know more about the MetaWatch Strata then head over to their Kickstarter page. You can also listen to a interview with Bill Geiser the CEO of MetaWatch at Tech.pinions.

Kicktraq shows that the Strata is trending towards reaching its funding goal, so pledge early if you want to reserve your unit before the limited supply is sold out.

metawatch-strata-1 metawatch-strata-2 metawatch-strata-3 metawatch-strata-4 metawatch-strata-630

Source: Kickstarter

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • spazby

    not sure i like the look of it…

    • Noven

      I hear you on that.

      Maybe I’ll miss the 90′s in the next few months and want this to pair with my present tech.

  • oddball

    The aesthetics need a bit of work but if they can deliver before the pebble that makes them a serious contender. Add the 5atm water resistance while pebble is still unsure whether they will get the watch rated and this watch becomes much more interesting. I am still waiting to see if Casio gets into the game with their gshock brand that would be the watch I really want as they are truly durable

    • co.ag.2005

      Q. Is it waterproof?
      A. Pebble is now water resistant, at least enough to go swimming, run in the rain etc. You can fully submerge Pebble in water. We’re working on getting the actual certification level settled (3ATM, 5ATM, etc). This is in response to your suggestions!

      Also, I agree with your points but I’m thinking the pebble will get there in terms of water resistance.

    • Adam

      Have you seen the Casio G-Shock GB-6900? It’s not quite a feature-rich, but still has basic functionality and G-Shock durability.

  • shadhussain

    i find the displays and UIs on both this and the pebble a bit antiquated. they kinda appeal to those fashioning 80/90s casio watches rather than take wearable tech to the next level. i’d much rather see motoactv or the sony smartwatch polish their industrial designs a little more (e.g., swatch designs anyone?) with less of a boxy look and keep the full colored higher res LED/LCD screens. i guess those flexible screens samsung/lg have been working on could come in handy.

  • Matt

    i dont like the display, its like back to g-shock age , sony smartwatch? nope -,- backlit display is hard to read under the sun, and poor battery live,pebble concept is the best right now, with dnamic diplay thats easy to look and read, no need of color , its a watch anyway.

    • nivekkev

      I beg to differ, If I am going to have a smart watch that connects to my other smart devices, I want a color screen, just seems more high tech to me and more pleasing to the eye…

  • Meta watch user

    What surprises me is all of the connectivity they are advertising. The iPhone Bluetooth stack doesn’t let the user grab the weather, etc. and show it on the watch.

    The watch is great, but it can’t deliver the features they’re advertising. I have access to the prototype and these guys know that the watch can’t handle the specs they’re advertising.

    • Bill Geiser

      +Meta watch user

      I’m Bill Geiser, CEO of Meta Watch. You have access to one of our prototypes? That’s a crock.

  • cthonctic

    Kinda glad I backed the Pebble when the early bird specials were still available. Mainly because I’ve wanted someone to make a digital watch sporting an e-ink display for quite a long time.

    Still, will be interesting how all these new offerings compare once they’re out.

  • Maff

    Too much emphasis on the iPhone for my liking, they are asking for money simply to get it working with iOS6 (if they’re not then the video is badly made).
    Nothing about SDK’s, nothing about Android apps, sticking with Pebble!

  • jamboy5590

    Dont like the look ima stick with pebble.

  • Terry

    Im still waiting for my watch to be delivered last update that yuod forgot mine it was supposed to arrive in dec between 18&28still waitin let me know we’re it is bill geiser