Aug 30 AT 10:00 AM Taylor Wimberly 9 Comments

Amazon claims 22% of tablet sales in the US, ready to take on Europe next


Amazon has a major product announcement set for September 6th, and today the company made two important announcements that reveal their plans for next week. First, the Kindle Fire is now sold out just nine months after it launched. And now the Amazon App Store is coming to Europe.

In Germany, France and Italy, customers will find “App-Shop” available today; in Spain, customers will find “Tienda Apps;” and U.K. customers will find the “Amazon Appstore for Android.”

Everyone expects Amazon will be unveiling a new Kindle Fire next week, and we expect the sequel will be available in both the US and Europe. Since it launched nine months ago, the Kindle Fire has been #1 best-selling product across the millions of items available on Amazon. It was only available in the US, where it managed to capture 22% of the tablet market share.

“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Founder and CEO. “This has been a big year for digital products on Amazon–all of the top 10 sellers on since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead–we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”

No one is sure what Amazon will announce, but there have been rumors of a larger 10 inch Kindle Fire and possibly a phone. Other rumors have also suggested that Amazon will partner with NVIDIA on their new devices. Amazon aims to own half the tablet market by the end of the year, and it appears only NVIDIA has enough chips to supply the demand. Qualcomm previously announced  it expects supply of its 28nm Snapdragon S4 chips to remain constrained until early 2013.

Thankfully, we won’t have to wait much longer to see what Amazon will reveal. What features would you like to see in the next Kindle Fire?

Source: Amazon Press Room

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • droilfade

    Would love to see if the Nexus 7 changes the market dynamics. What will make it more interesting is Amazon coming up with a better/ equally good product on Sep 6th and then just order some popcorn and sit back.

    And BTW, Apple this is what is called competitive market. NOT rounded corners.

    • Taylor Wimberly

      I’m thinking Amazon could match the Nexus 7 on specs then beat it on price. Or offer a 10 inch tablet below $299.

      • LittleGreenDude

        They might be able to match the specs, but, they won’t put stock Android on it. That’s a deal-breaker for me.

        • LukeT32

          Will second that…. if it wasn’t skinned and had the play store I might be interested, but then it would be a Nexus device. :)

    • Masha

      The Kindle Firesale is a terrible tablet

  • Arthur

    As if Apple with the expected iPad Mini shortly isn’t enough competition for Google, Amazon is becoming a more serious tablet threat by the day. It is clear that the 7 to 8″ tablet sector is the sweet spot for tablets and now that Apple is entering that range, not only will their own standard iPad take a hit in sales but so will every other tablet model on the market.

    I enjoy Android a heck of a lot more then any Apple product but it is hard to deny the power Apple holds over the tablet and phone market with Samsung being the only manufacturer that has shown any meaningful success with their phones at least.

  • Mix

    Since I own an iPod touch I have dismissed ever owning an iPhone, iPad or the new iPad mini even as besides a few features they are pretty much identical. I don’t need my iPod to be able to make phone calls at an inflated price.

    I am curious to see what Amazon is going to release as the Kindle Fire is a pretty brutal device to use and the Acer Iconia A100 (like $180cdn) outperforms it.

  • Jason

    Horn Horn!

  • Slith

    Tegra 3+? Might be time to by Nvidia stock.