Aug 29 AT 3:25 PM Dustin Earley 25 Comments

Beats looking to build its own smartphone, TV and music service


Beats Electronics has an interesting legacy of ups and downs. While the headphone division of the company has been largely considered a success, their introduction in the world of smartphones with HTC was a bust. Not directly related to to introduction of Beats Audio in HTC handsets, ever since devices featuring the results of the partnership have been released, HTC sales have seen a decline. But that’s not going to stop Dr. Dre and company from marching forward.

According to a rumor out of BGR, Beats is not only looking to release their own handset, but a TV set and Google Play, iTunes competitor as well. The phone will be manufactured by HTC, and based on Android with a custom Beats UI. This isn’t to be confused with an HTC device featuring Beats enhancements. This phone “will be a truly Beats phone.” The purpose of building their own Beats branded phone is to have total control over the media platform Beats has in the works as well.

The Beats phone will connect to a Beats TV, to be manufactured by someone like Samsung, by means of “Beats connect.” From there, users will be able to take full advantage of Beats subscription-based music service on any device they own.

While I can appreciate how ambitious this venture is, it sounds like a terrible idea. I can’t imagine any amount of people willing to not only purchase a custom Beats branded phone, but a TV as well. The amount of money it’s going to take to develop, market and support a phone, TV and music service is huge. Phone hardware already doesn’t have the best profit margins, and TVs are even worse.

What do you think, would you buy a Beats branded phone, TV and subscribe to some sort of Beats music service, or has the good doctor gone mad?

Source: BGR

Dustin Earley: Tech enthusiast; avid gamer; all around jolly guy.

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  • Anthony Domanico

    The doctor’s gone mad.

    • vforvortex

      +1 on the bad idea

      • clocinnorcal

        +2 on that. Beats = gimmick

    • Homncruse

      Correction: The Dr.’s gone mad. The Doctor has always been a little mad, but that’s why we love him.


      • msgnyc

        God I can’t wait for the next season. :)

        • Homncruse

          It’ll be the first season I’ve watched “live” — I only caught up shortly after the last season ended… I don’t know if I can stand the week-to-week anticipation!

  • jamal adam

    Well, this is interesting but I guess it with it’s purchase of MOG music service it kinda makes sense.

  • jaxidian

    Yeah, this is a dumb idea. But I guess SOMEBODY has money to waste. If only I could have it instead of it being wasted. Maybe I can sell my equally-[not]-successfully-and-equally-[not]-completed products for half the price and we can call it a win-win for everybody!

  • BigCiX

    Looking forward for something that can compete with iTunes.

    • nivekkev

      Somehow I have a feeling that this is not it…

  • Hinds2009

    Very dumb idea, they should stick to what works and not waste money and time!

  • Mix

    Isn’t the point of Beats to have “great sound”? I don’t the idea behind them trying to pair that with a TV or a phone really.

    “Yo dawg check out mah Beats TV, gotz dah 2.0 up in dis”
    *Cranks TV up to max show off speakers, distortion fills the room*

    Any 5.1 setup will destroy a TV any day of the week, same with home theatres in a box that cost $99. I would have thought that they would have tried that route before making a TV but then again, I am no Doctor.

  • Azzeh

    well said betterwithroot,u have to risk it for the buiscut :),I think if they play their cards right this could go big

  • Nathan D.

    Get ready to rob a bank to be able buy for one of these products. Beats products are usually expensive to get, just look at their headphones.

  • shaw

    I love Beats headphones but don’t think a lot of people will use their phone and services.
    Only if they will be really awesome…

  • Dustin Earley

    Facebook has one billion users. I suppose it could happen though.

  • DroidPower

    why don’t they just stick to headphones and branch out to speakers/docks? This idea makes it seem like they want to target a super niche where everyone lives in music (and even those people will probably buy a TV and SEPARATE speakers for the sound, and I doubt their music services can match what is available). On the other hand, with their marketing push to get athletes, esp. basketball players, to wear these headphones, it seems like they want to be more mainstream. There’s definitely a lack of focus here.

  • Homncruse

    I will be so gangsta with my Beats TV! Thug life yo!

    • Homncruse

      …I’m already ashamed of myself for posting that.

  • Stella

    I will save my opinion for the final product. I can see this phone being popular with young people who want something cool if they produce a nice looking high end product. I don’t think they will dethrone Samsung by any stretch of the imagination.

  • uknowme

    Hmmm, interesting. Don’t know how this will work out, but I guess anything is possible.

  • mark

    Thought it was April 1st when reading this.

  • virexed

    That and a bunch of athletes everywhere wearing them. When you see Lebron and Manny Pacquiao rocking the headphones you know consumers are saying… oooh shiny! I want it. I remember seeing them in the Olympics too. Clever marketing.

    I’m not sure how they’re going to pull off Beats TV though.

  • theviper21

    Beats may be gimmicky but it sells. Unfortunately it was introduced in HTC phones at a time when they’re biffing up their designs/specs (e.g. an outdated processor in one of their most popular phones, the Incredible) and getting beat by Samsung.

    I have to stick with a DINC for my work phone, but if I had to buy a personal one I definitely wouldn’t choose HTC over Samsung at this point. Also, pertaining more to the topic at hand, I wouldn’t choose a “Beats” phone over another simply because it has Dre’s touch. They will still probably sell well to a good part of the youth market, but I don’t see them taking off as a universal type phone.