Today game developer EA announced that their answer to digital distribution stores, Origin, will be expanding onto more platforms in the coming year. New additions include a long awaited Android client.
In the age of the all-important ecosystem, digital storefronts are all the rage. Sucking customers in and getting them to stay is the end goal of content distribution these days. Apple, Google, Microsoft, Steam and Amazon are all doing it. Now it’s EA’s turn.
Origin is essentially EA’s app store. EA uses Origin as a way to conveniently house games and content associated with them, and provide a direct to consumers purchase model that has them seeing more profits. Once Origin is released on Android, the theory is that users will download the service, and instead of sifting through Google Play for EA games, buy through Origin.
Whether or not Origin for Android will really turn out like this, however, isn’t clear yet. Origin for Android may turn out to be more of a link hub than an actual app store. Either way, Origin for Android is sure to feature enough exclusive content for avid gamers to give it a shot. Look for more release info on Origin for Android soon.