Oct 16 AT 4:45 PM Taylor Wimberly 28 Comments

Best Buy’s house brand tablet coming Nov. 11th for $239-259


Could Best Buy find success in the low-priced Android tablet market? We should find out next month as their house brand Insignia is set to launch a 9.7-inch Android tablet for around $239-259. Insignia teased the product on their Facebook page last week and now Reuters reports it will hit stores on November 11th.

Details on the tablet are limited, but we know it will be called the Insignia Flex and ship with Android 4.0. The tablet features a 9.7 inch display and 1 GHz dual-core processor. Insignia also promises the device will feature a 10 hour battery life, but they fail to mention under what conditions.

We have seen cheap 10-inch tablets before, but most of them have been pure crap. It is unclear if the Insignia Flex will feature the Google Play Store, so we wouldn’t get too excited about the device until we learn that important detail.

Is anyone in the market for a low-end, almost 10-inch Android tablet?

Via: Reuters

Source: Isignia

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Nate B.

    Omgosh! Just stop. I love Android but so many companies think they can build something. It’s saturated.

    • 124rd

      Not sure if real or just another androidandme false rumor…..

  • stenzor

    This is a terrible idea

  • http://droidsamurai.blogspot.com DroidSamurai

    My bet? Rebrand of a cheap Android tablet.

  • inviolable

    It’s like the inception of the video game industry all over again.

  • Nathan D.

    Yeah I stop caring when the article said dual core processor. Plus, what makes best buy think they can make a tablet and sell well? Not even current tablet makers have that much success.

  • http://www.focuszonedevelopment.com Homncruse

    No. No more store brand tablets. Just stop it.

    • Mix

      So what your saying is….final nail in the coffin for store brand tablets?

      lol, I had to do it.

      You are right those these things are brutal and nothing good can come from it. The Nexus 7 is a steal compared to this thing.

      • http://www.focuszonedevelopment.com Homncruse

        ….Yes, that is exactly what I’m saying.

        Final nail in the coffin for Best Buy.

  • http://www.focuszonedevelopment.com Homncruse

    Precisely. Nobody who’s well-informed will buy it, and that’s exactly what the cheap, off-brand and store-brand manufacturers rely upon. I had to stop a relative from buying my younger cousins something called a Hipstreet or something like that. I didn’t even look it up. I just knew it was a Bad Plan.

  • That Guy

    Bought Insignia once.

    Never again Best Buy

    Never again

  • Ardrid

    I have a suspicion this is not going to end well. Companies that have no experience in manufacturing, hardware, or software have no business getting into that side of the business. Best Buy is a retailer and they’re struggling just trying to manage that. This is nothing more than a weak attempt to shore up profits by convincing unsuspecting customers to buy a mediocre product, which, collaterally, lowers Android’s mindshare with those customers. People aren’t going to remember that they’re Best Buy branded tablet sucked; they’re going to say their Android tablet sucked and run to an iPad. That’s not good business and it sucks for Android.

    Best Buy should leave hardware/software to the companies that know better.

    • Tangent

      I’d be pretty surprised if Best Buy themselves was going to manufacture this… I’m betting it’s a decontented or slightly altered version of another company’s tablet…

    • glennw

      Correct me if I’m wrong, but before the Kindle, Amazon had no experience in manufacturing, hardware, or software, either. Should Amazon never have created the Kindle? How’s the Kindle doing now?

      This tablet is going to be sold under Best Buy’s house brand, Insignia. Which actually has many different consumer electronics under this brand. Does that mean that they do have experience in manufacturing, hardware, and software? You tell me.

      Now, we know very little about this tablet, even in the specs department. Maybe it will be horrible. Maybe they’ll tack on a completely useless and unworkable customized UI on top of its purported ICS Android OS. Maybe it will never see an OS update.

      And maybe we should wait until somebody actually gets his hands on the thing for at least a quick overview before we pass judgement.

      Of course, given its projected price, Best Buy/Insignia has their work cut out for them, given that people can simply get the Nexus 7 or Kindle Fire HD.

      • Ardrid

        The difference is Amazon, and even Google, have always dabbled in this space. Yes, Amazon started out selling books but they slowly evolved as a company. Best Buy has no intention of doing that and we all know that. They simply see an opportunity to use an open source OS to sell low priced hardware to unsuspecting customers.

  • jamal adam

    This nonsense needs to stop. We don’t need no store branded and useless tablets.This is bound to be another piece of crap.

    • Dr.Carpy

      Amen! These low end budget tablets are why Android tablets are ill thought of. The litany of garbage only make a case for Apple fans to speak to an awful android experience. Google needs to create better parameters so that these tablets don’t hurt their brand that they are working so hard to develop.

  • jefflarkin

    I can’t blame them for trying, but I also can’t blame Android enthusiasts from balking at it. If it has the play store, it may not be total junk, but if it doesn’t, I feel bad for the uninformed shoppers who buy it on Black Friday sale.

  • awundrin

    Be suspicious, very suspicious. It’s most likely another ‘Chi-pad’ piece of crapola.

  • -melissa-

    Thank god for Apple and the upscale Apple Stores. Imagine ipads sold at best buy??? I am so glad they only sell the cheap products like these anndroid tablets there. And i like Target more, Best Buy is often located in seedy areas.

    • Steve Barry

      Best Buy does sell iPads…

  • glennw

    So Best Buy now has more specs available for this tablet on their website.

    Not impressed so far.

    Maybe the project manager(s) for this tablet were smart enough to leave Android alone, and did not have some in-house team create their own UI overlay on top of ICS. Though that’s highly unlikely.

  • thechad


    • lala