Dec 12 AT 9:56 AM Nick Gray 73 Comments

HTC increasing production of HTC J Butterfly in effort to meet strong demand


HTC has delivered a handful of great devices in 2012, but none of them seemed to really resonate with consumers – until now. According to Peter Chou, CEO of HTC, the company is seeing a strong demand for the HTC J Butterfly in Japan which is exceeding initial expectations. There’s no indication that there is a shortage of the HTC J Butterfly, but Peter Chou claims that HTC will ship a “large number” of phones by the end of December.

Based on our initial feedback, the phone has become very popular in Japan and we have been endeavoring to boost our shipments,Peter ChouHTC

It’s impossible to know how many units were initially allotted to the Japanese market, but we are not surprised that consumers are reacting favorably towards the HTC J Butterfly. At it’s core, the J Butterfly is very similar to the HTC Droid DNA which launched on Verizon Wireless a few weeks back. The phones share most of the same specs, but the Japanese variant trades in wireless charging for a microSD card slot and water resistance – a “must have” smartphone feature in Japan.

HTC plans to launch the phone in Taiwan in late December as the HTC Butterfly and will be pricing it at NT$22,900 (US$788), roughly 10% lower than the Apple iPhone 5 which starts at NT$24,900. There’s still no news regarding the launch of the HTC DLX (the European variant of the J Butterfly), but we have a feeling that HTC will be holding it back in to make room for the mysterious HTC M7 which is rumored for an early 2013 launch.

Via: HTC Source

Source: Focus Taiwan

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • janK

    Glad to see them doing well- despite their low market share they produce excellent smartphones.

    • alexanderharri3

      All in all they are still successful and profitable despite decreasing totals, much more than RIM can say.

      • janK

        RIM is an interesting case. It seems as if the companys future fully depends on their next move with BB 10 and the corresponding hardware.

        So in that sense…everybody on the market is better of than RIM. ^^’

        • alexanderharri3

          RIM just sat idly on their successes and subscriptions and were surprised when keyboards and tiny non-touch screens..then tiny touch screens (ergm Torch) didn’t quite pan out.

          HTC has already shown an effort to storm back at the first signs of trouble, unfortunately it takes almost 2 years in non-Nexus 7 cases for a strategy to manifest in new hardware (and carrier arrangements). HTC should be doing just fine as long as they continue to make OneX and Butterfly quality phones. They’ve already started coming back from a fall-off, before RIM made a serious stab at one at all.

          • cflo

            I really like blackberry bolds the phones are quick and simple to use to get what you need done but rim ruined itself ith blackberry storm and pearl series. Plus rim always uses slow processors and people hate the hourglass and laggy blackberries.

    • epps720

      I agree, always good to have another player in the game pumping out solid phones.

    • lou2cool88

      Agreed. Their build quality is always top-notch and I’d hate to see them fade away. Can’t wait to see whatever the M7 will turn out like.

      • janK

        Yeah, the M7 will be interesting. I wonder how it’ll stack up against the S4 and the Nexus 4.

      • WlfHart

        Still use my HD2 it’s held up so well, looking forward to the M7. Hopefully they won’t ditch a microSD port on the US release.

    • bugwan

      I still don’t understand why they do so poorly. Perhaps the Samsung juggernaut eclipses them, but they’re a great handset manufacturer and I’m hoping they stick around for the long haul.

    • LukeT32

      HTC is still lacking a few features most users want…..

      Removable battery and tone down sense…

      • Ava99531

        removable battery and microSD is never a must for most of buyers! it is their marketing and look of sense that loses to competition

        • Orion78

          Never a must for most buyers? What, were you born yesterday? And you people wonder why Samsung is kicking HTC’s ass.

  • alexanderharri3

    It’s nice to know that a HTC phone us being wanted, as that phone is a modern beast of power and looks of hardware. Unfortunately it’s a very vague statement. This also unfortunately exposes HTCs problem of multiple models of the same phone making production more challenging to predict the numbers vs galaxy s3…Just a couple storage variants.

  • Nebsif
    • alexanderharri3

      For LTE users in the US, unfortunately we’re rather stuck with carriers’ phones. Good possibility for T-Mobile and ATT HSPDA+ users.

  • uknowme

    This is always welcome news.

  • DroidPower

    wow that phone looks awesome! so clean and sharp. I wonder how important the “water resistance” feature is to most people though.

    • astria

      that’s a standard feature to have if u want the phone to be marketable in Japan

      • DroidPower

        why is that?

        • cflo

          Because Japanese people like to swim on land didn’t you hear a few years ago turned part of their country to a giant swimming pool?

  • rr2009

    Not a surprise! Hope it helps HTC boost their sale in here.

  • surethom

    Nice to see a sd card slow, but would have been nice to also keep wireless charging, but I guess this is to keep the price down!

    • Nick Gray

      The wireless charging on the Droid DNA was most likely an option which was requested by Verizon. The Verizon HTC 8X is also the only version of the phone which features wireless charging built-in.

      Honestly, I hope all flagship devices in 2013 from Samsung, Sony, HTC and LG feature Qi wireless charging right out of the box. Wireless charging has been around for years now, but it will never catch on until OEMs start making it a standard feature.

  • Rahul Verma

    I hope the next nexus is either from Motorola or HTC. HTC build quality is still the best.

    • Steve Heinrich

      I agree! LG made the Nexus 4 beautifully, but I would like to see the design factor that HTC brings. The Nexus 4 isn’t a whole ton different from the Galaxy Nexus at first glance.

  • titan13

    The HTC J Butterfly is a great phone. The fact that the Droid DNA only has 11GB available to the user and no micro SD kills it for me. Maybe I’ll try to import one of these :-)

    • Nick Gray

      Keep in mind, importing a phone from Europe or Asia typically means you’ll forfeit your warranty and you’ll probably end up paying about $100 more than the $599 retail price Verizon is charging for the Droid DNA.

  • imdiane

    Great news for HTC!! Hope that’ll help pick things up for Q4 :)

    When will HTC come back as the Nexus manufacturer?? I’m loving my HTC One X+ right now but having an HTC Nexus phone would just be a dream come true!

  • Anjie Cai

    HTC has always been my favorite manufacturer since the Nexus One days. Glad to see then making a comeback. :D

  • linkinmark5

    Waterproofing is essential to Japanese culture.They enjoy their bath time and it gives them personal time by themselves. Therefore its not uncommon to find waterproof TVs radios, phones and cell phones.

    • yoaj

      Lol i’m just picturing all this with a rubber ducky in the tub.

  • ArticulateFool

    It’s very interesting to hear about the “must have” features of different cultures.

    This could be a good research topic or article for the future.

  • zolikaaa666

    It’s great to see that Htc is always trying!…

  • ConfuciusTse

    Ouch, still overpriced for Taiwan. I really don’t get how the stuff is made here and still costs more than other countries. C’mon HTC, give your local countrymen a break!

    • Hom0ncruse

      final nail in the coffin for htc

  • Pravas

    HTC has its own class I know it will fare well…

  • yoaj

    I want to hold this phone

  • MikeTop

    Water resistance?? Want to see…

  • avijaunty

    This device is sure gonna rock :)

  • Nathan D.

    It nice to see that they are getting some profit somewhere, it not easy having that reaction in Japan since they are a tough market to get into successfully.

  • sandy105

    yeah get even more units and make a worldwide release ; i m sure everyone wants this or the nexus 4..

  • snownebula

    I can sympathize with the Japanese market. I would much rather have the HTC Butterfly J than the HTC Droid DNA. For me, wireless charging is a bit of gimmick that I don’t really care about – but having an SD card slot is definitely useful. I might have to check out the HTC DLX or the HTC M7 when they come out.

  • mlynch01

    I like to hear they are having some success again. Although I am loving my Nexus 4 an HTC Nexus was what I was hoping for. The Nexus One was the best designed of the Nexus phones in my opinion, hopefully Google will give them another shot on the next Nexus phone.

  • humidity

    Go HTC!

  • sunrise

    Really nice looking phone, but I think HTC needs a new marketing department. They need commercials that are short and precise while showing off the features of the phone. Not some long drawn out commercial about how you can find love if you own an HTC phone.

    • Nick Gray

      Keep in mind, there are a lot of cultural differences between what we would find appealing and what Japanese or Chinese consumers find appealing. While the commercial is long, it will probably never air as a single spot. It’ll probably be chopped up to show off different features like water resistance, camera and such.

      • sunrise

        I understand what you are saying, but your statement is somewhat inaccurate as HTC had a similar drawn out commercial here in the states when the One Series was released.
        It went on and on and on about one this and one that, while hardly featuring the actual “One Series” phones and their features.

        I believe a shorter version aired on tv

        • phaet2112

          HTC Rhyme? *cough* The only thing I think their marketing has done well is the goat video commercial for the HTC One, as it shows a specific and useful function of the phone.

  • smwinn7

    sweet more 5 inch phones :-/

  • StEVO_M

    Looks nice. I am hoping for a new HTC phone on Sprint for next year.

  • sncrmck

    HTC needs to just get rid of sense if they’re going to really start competing. It’s not only cheesy, but is just unnecessary and takes extra resources.

  • jhagerup

    I really like the look of that one. I’m liking these bigger screens.

  • galaxynexus

    HTC is doing a lot better with this BEAST.

  • galaxynexus

    HTC is doing a lot better with this BEAST!!!!!!!

  • jefflarkin

    I’m hopeful that HTC will become a serious competitor again next year.

  • acuda27

    Beautiful phone with internals of a beast! Hope HTC gets back on track and gives Sammy a run for their money next year!

  • ndub21

    I am rooting for HTC to do better in 2013. I’ve always seriously regretted not buying the Nexus One when it first came out. That was 3 years ago, but I’m still beating myself up for that…

  • KingCrow02

    Great to see HTC back in the spotlight again

  • jonstle

    They needed a winner. Looks like this could be it. Way to go HTC!

  • digvijaya07

    HTC Quietly Brilliant….!!! ;) :)
    Amazing As Usual…!! :D

  • nmoline

    It’s a fine phone, but I never want to buy a phone unless it is top of the line when released.

  • dutrak

    Please come to the UK =/

  • nsnsmj

    It’s good to see HTC with a device that has some demand.

  • exilis

    I’m a big fan of HTC, Hero is probably still the best device I’ve ever had, but lately, they just haven’t wow’d me with the last few releases.

  • dejay

    i love the design!!! I just wish that HTC would purchase there components from Samsung and then do the design. now that would be a beast!!

  • Viequense

    HTC keep getting better.

  • Matt

    I’m living in Japan. I’ve bought the J Butterfly last week and so far i am very satisfied! The screen quality is just breathtaking!
    The TV aadvertisement though is pretty bad though

  • klcow92

    when is it coming to the UK???

  • radaan

    glad that htc finally is coming back

  • stringdidj

    HTC devices have the premium feel, its surprising they are not doing better but Samsung advertises itself along with help this year from apple!!

  • Eric Wilborn

    Rightfully so. Beautiful device.

  • dinesh