Jan 02 AT 8:29 PM Nick Gray 68 Comments

GameStick to challenge Ouya in the Android-powered game console market


Over the past few years, the video game market has changed dramatically. In the past, the market was dominated by players like Nintendo, Sony and Microsoft, but the proliferation of smartphones has turned the industry on its heels. While there are still millions of consumers who are willing to buy $60 games for a traditional gaming console, the majority of consumers are satisfied with cheap or even free games on their mobile devices. But why limit your gaming experience to your phone when you could play those same titles on a large screen TV?

Enter GameStick – an upcoming Android-powered gaming system for your TV that’s not much bigger than your USB flash drive. The GameStick project has been in development for over a year, but the developers are hoping to raise $100,000 in the next 30 days in an effort to finance the manufacturing process and get the product into the hands of consumers. In a few short hours, GameStick has already managed to secure $25,000. Those who back the GameStick project for $69 or more are promised a GameStick (console + controller) bundle.

Ouya may be a step ahead of GameStick, but that doesn’t mean we can’t have a little competition in this new segment. We wouldn’t be surprised at all if other players like Roku didn’t jump into the segment if Ouya and GameStick prove that there’s enough consumer appetite to make a profit.

Currently, GameStick is expected to launch in April. More details about the new Kickstarter project, check out the videos below.

Source: Kickstarter

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

    Most Tweeted This Week

  • oddball

    Competition can only benefit consumers here and this seems like it would be a neat device

    • FranzVz

      I completely agree. I like gamesticks concept a lot. Now we just have to see if people want Tegra 3 in OUYA more.

      • honourbound68

        As a parent, I could easily see purchasing something like this for when I take the kids on the road or on vacation. Heck they could plug this into a portable TV in the car or in the hotel TV. I hope they thought of pairing controllers. This could have a decent hit if they market it right

  • Ray Lewis, retired NFL beast

    Xbox360 mauls this ouyada yada and failstick is a fail

    • Pauly

      Ray Lewis wrote

      Xbox360 mauls this ouyada yada and failstick is a fail

      I agree with him.

    • http://www.focuszonedevelopment.com Homncruse

      $200+ vs. $69 for the system.
      $60 vs. $0-5 average price per game.
      Stagnant “old guard” industry vs. innovation.
      Closed vs. open.

      Yeah, that Xbox 360 sure is “maul[ing] this ouyada yada and failstick”. Feel free to come back when you have something intelligent to say. Until then, I wish you the best of luck in Call of Halo: Modern Covert Battlefield Ops 2.

      • 666

        Are you serious?

        Smartphones are dominating hand helds and are carving out a newer market of casual gamers. The gamers that we have known, will absolutely stick with known consoles with games that have significantly higher production value. Casual, cheap smartphone games WILL be mauled in the more serious, higher expectation home console market.

        • http://www.focuszonedevelopment.com Homncruse

          Yes, I’m completely serious. In case you haven’t been paying attention the last couple of years, mobile gaming isn’t all Plants vs. Zombies and Bejeweled. REAL mobile games *do* exist, they’re popular, and they’re successful.

          • Jorge Eslava

            I’ll have to agree that mobile games are succesful at selling and that’s no surprise because of the low prices they have. The real question is if those high end mobile games are very proffitable which I think they should be since so many people are getting them.

          • http://www.focuszonedevelopment.com Homncruse

            I would imagine they are, because they haven’t stopped appearing. If they weren’t profitable, the market would have dissipated by now.

  • gusbus23

    Id be willing to give this a try if and when it comes out. I think that a handheld device is long over due. The psp was the last handheld gaming device I=owned and the only reason I had bought one was for the homebrew dev.

    • Co1e

      I know what you mean but this isnt really a handheld since it connects to your tv.

      • http://www.focuszonedevelopment.com Homncruse

        It IS considerably more portable than most other consoles though. It may not be truly independently portable, but it’s certainly pocket-sized with quick and easy setup/teardown for carrying with you on-the-go to game at a friend’s house.

        • Co1e

          Thats true. I could see it becoming one of my favorite travel toys for sure.

  • xCaptainx

    This looks pretty awesome, will have to donate to the kickstarter I think!

  • lou2cool88

    This definitely caught my attention! I may have to donate to this. The Ouya looks good but this looks like it’ll be even better with that amount of portability. I’d be afraid of losing it though…

    • epps720

      The concept is definitely very cool reminds me of a better version of the $10 plug and play OG nintendo systems you can buy now. I have 2 main concerns with this over what Ouya is providing.

      1) Looks to only be for a single player, I want to have multiplayer compatibility on my system.

      2) How are the games going to be stored, directly on the stick? Can’t imagine they’ll be able to provide enough memory in that thing to house the amount of games we may want.


    Will this stick, the other “Android on a stick”, or the Ouya console run full versions of Android? Put another way, will they have access to the full Google play store? If so, doesn’t this mark the end of Google TV? Why would I choose Google TV when I could just as easily and cheaply get the full Android experience on my TV with a stick or Ouya?

    • http://midweststitch.com ajonrichards

      One of the hallmarks of the Google TV experience is supposed to be full cable/satellite receiver integration, but I think even fewer people than than the handful of people who have bought Google TVs are using the complete experience. I’m personally just using my Google TV to play video files over my network, watch Netflix, and play Pandora, so I’m in a similar situation of just wanting a simple Android stick it can plug into the back of my TV and use it in the same fashion that I do on my phone and tablet.

    • epps720

      I’ve read that Ouya will not be running full Android out of the box but that’s not to say a Dev couldn’t hack it to do so. The main issue with doing something like that is I don’t think these systems have all the hardware necessary to run full blown Android and games at the capacity we would want. Though Ouya is using a Tegra 3 chip


        It would seem Ouya with the Tegra 3 should be plenty powerful. I’ll definitely be keeping my eye on XDA to see what kind of stuff they can come up with for that system.

      • shadhussain

        for devices like ouya and google tv to explode in the consumer market, they have to combine perfectly as peoples media, gaming and web centers and not simply do one or the other.

        i’ve recently purchased a sub-$100 rooted and hackable HTPC which runs android out of the box, has ethernet in, hdmi out, 4 usb slots. the box is already optimized with a stable version of xbmc and makes for a fantastic media server/streamer. on top of that you can surf the web, use tablet optimized apps on the TV and even play games by hooking up existing game pad controllers and/or other bluetooth/wifi accessories. granted its not consumer-friendly but the flexibility it provides is far more useful to an android power user than these single purpose devices.

  • uknowme

    I looked at this earlier and was tempted. My only issue us I don’t want to pay for games I already paid for. When one of these things come out with full Google support I’ll be all over it.

    • Heetskore

      Just pick up an android TV dongle and a dedicated Bluetooth controller like the gametel or icontrolpad.

  • heeros

    I love the idea, but 8GB storage seems a little low, and they don’t mention expandable storage (as in micro SD, or SD) beyond cloud storage.

  • damambt

    game stick? more like Gamez Sick! this thing would be awesome.

  • sbala

    Whatever shall be the make.
    Let them make it with more advanced hardware & software specs.

  • TheyCallMeZ

    Honestly I think these are great at one side of things because it introduces what could be a very inexpensive gaming platform, and you don’t need to start your own giant gaming company to get your game produced and out there. a TV Based Console with Indie Support? That’s awesome!

    Having a secondary Option to Ouya? That’s even better! This doesn’t limit us to what the Ouya has and means that new evolutions of these “consoles” will come out with newer, better, and faster hardware for better and better games.

    My only real fear with these devices is that they might lock out the play store in favor of their own digital distribution center.

    • rsanchez1

      Unless you’re someone like Amazon, capable of pushing big content, you can’t lock out the play store. That ensures your product will be marginalized.

  • aufan1

    Am I the only one that see’s a Nintendo DS, minus the screen, that you plug into a TV?

    • ╦5├B┌○◘0

      They should call it GameBoy or maybe GameBoy Advance!
      That would be a fantastic name. GameStick doesnt stick.

  • Bandage

    Under-powered in comparison it seems. Real winner would merge Chrome OS & Android into a stick / box with decent hardware to boot. Hell I’ll take Samsung’s new CPU please…the one in the new Chromebook. It flies!

  • decker

    With a new emerging market that Ouya exposed, I am not surprised another competitor has popped up. It will be interesting to see how they fare considering how much of a head start Ouya has.

    • rsanchez1

      You honestly think Ouya exposed a market? I’m surprised Ouya is still a thing. These things are just easier-to-root smart TVs.

      The Moga’s of the world will inherit Android TV gaming. What is really needed is for more manufacturers to add HDMI-out capabilities to smartphones and tablets.

  • g1user

    I just don’t quite see the need for this yet… I’d rather just game on my phone but it does seem like an awesome concept!

    • epps720

      You would rather game on a small 4″ – 5″ screen than game on a 40″ – 50″ screen…somehow I don’t believe that.

      • http://www.focuszonedevelopment.com Homncruse

        Well, with modern devices, you could feasibly connect your phone via HDMI (or Miracast) to a large display, and with wireless controllers as well.

  • anish67

    grew up playing Nitendo now not sure how people are coping with so many options any way outgrew these long time back now we have other toys in terms of tabs and new phones every few months

  • masterpfa

    Another nice looking addition to the gaming field

  • mecky33

    I am not sure what these type of “consoles” will bring to the gaming market. Most of the people that are happy with gaming on a mobile device could care less about a bigger screen. All of the big screen people most likely own one of the other major consoles and demand more performance, graphic output, sound quality etc. than these devices look like they are able to put out.

    I would love to see one of these devices in person, but it’s hard to justify the cost when I already have an Xbox 360, a 3DS, a computer and two Android phones. I do wish the company the best of luck and hope that people out there really do want something like this.

  • digvijaya07

    This would be awesome :D

  • Byron Porter

    very cool concept and i hope it takes off, but as more devices come with hdmi out and/or incorporate miracast these may not be as appealing.

  • renn9420

    As soon as I get paid I’m donating to it

  • mario_1603

    nice concept, I think it would be great

  • http://htcsource.com Nick Gray

    I like the concept, but I hope Google realizes that Google TV has a lot more potential to it than just being a smart tv alternative. The issue I see with these competing gaming systems is that developers will have to stretch themselves this to make sure their games are compatible with each device. They do it already with Android, but at least they can manage everything through the Play Store and not have to worry about distribution.

    • http://www.focuszonedevelopment.com Homncruse

      Agreed; I really hope this doesn’t make game trailers modify their tag lines to look like:

      “Coming soon on Apple App Store, Google Play, OUYA {whatever}, and GameStick {whatever}”.

  • http://www.lagoworks.nl Jelmer Smid

    I really like the looks; fresh and playful

  • ranwanimator

    I recently scored a MOGA controller for free and have been hooking up my Tablet to my TV via mHDMI. Playing on the big screen is a much nicer experience, but there’s still not a whole lot of games in the Play store that benefit from a controller. Devs will have to start giving them better support if devices like this and the MOGA are really going to take off.

  • BrotherBloat

    that looks pretty awesome, to be honest! :D

  • pjamies

    This is also a neat device that will give MS Kinect a run for it’s $$

  • Cameron Schuyler

    This device is useless for me, but to each their own. I can hook both my Gnex and T-Infinity up to the TV via HDMI in seconds. I have my Bluetooth Nyko pro gamepad hooked up and I am rolling with the full Android experience + a full set of emulators and games. I roll with my select library of NES, SNES, SEGA, and N64 games. Android consoles are doomed if they plan on releasing this anytime near the new Xbox & PS4 releases… unless they can future-proof it by being the first with the next gen processors (Tegra 4) and some unique form of free online play.

  • http://camdeezy.com CamDeezy

    his device is useless for me, but to each their own. I can hook both my Gnex and T-Infinity up to the TV via HDMI in seconds. I have my Bluetooth Nyko pro gamepad hooked up and I am rolling with the full Android experience + a full set of emulators and games. I roll with my select library of NES, SNES, SEGA, and N64 games. Android consoles are doomed if they plan on releasing this anytime near the new Xbox & PS4 releases… unless they can future-proof it by being the first with the next gen processors (Tegra 4) and some unique form of free online play.

  • celo175

    Very cool

  • Chad

    So now that there are two major Android gaming models to be available soon. The question is which will Google acqui-hire first, OUYA or GameStick for their Google TV Franchise/Nexus Q successor? I mean you can’t tell me Google isn’t watching all of this thinking this is their ticket into the video game industry.



  • castlefox

    I wish I could use that controller to play GTA Vice City on my Nexus7

  • eViLSt3ve

    Competition is always good for the market

  • Nathan D.

    That a very interesting idea, but I’ll stay with my console games and cheap phone apps.

  • DroidPower

    Cool idea, but like some people mentioned above there are some challenges. One thing that I didn’t like hearing after watching their video is when one of the founders said that games shouldn’t be played on consoles that cost 400-500 dollars. I hope he was just exaggerating and not actually projecting their sense of the market. Xbox and Wii both can be found between 100-200 bucks for the basic version, and PS3 doesn’t cost too much either. Another challenge is their user case is limited. They advocate for their pocket sized machine being portable. This sounds like a portable console that you can take to your friend’s house or on the road. The problem is, if you need to take this to your friend’s place, your friend has to have their controller… but to have the controller (ideally) you’d have the console. If you are on the road, other options like a HDMI hookup + game pad can easily satisfy any Android phone user’s gaming needs in a hotel that has HDTVs.

    I think 2 things will make this project a big hit. 1) pack it with the best of the best hardware. It doesn’t have to have the most expensive things, but it needs to have great hardware that will ensure it can play the games that are 2-3 years into the future. 2) it needs EXCLUSIVE games and partnerships with well known game studios. This is the one of the few ways (if not the only) for them to stand out from the competitors. If they do want to make it into a lot of people’s tv’s, they need great content. It’s more clear than ever that consoles are mere delivery methods for great content (ie. the Halo series on the Xbox). If they have exclusive games that can catch on, people will buy this.

  • jonstle

    I am interested to see where this will go. Love the extra competition to spur the market.

    I will be interested to see how much of an buzz there will be around these systems. Quality of the games is key.

  • poler166

    The Platform looks ALOT like the xbox 360 with the squares and the Gradient gray background i could see Microsoft sewing for something like that over i LOVE the idea and im exited to see what devs over at XDA could do with this device.

  • inviolable

    I’ll be damned if I ever actually paid money for a console that plays mobile games.

  • Darlene Trader

    The cool and convenient thing about android games is I can play them on my cell phone. I perfer to use them on my phone.

  • Fiasko

    I really like how simple they have kept that controller. Google play store would be a major seller

  • Stoxystocks

    I guess I’m the only one who’s thinking I want the guys job more than the game stick haha ill settle with the game stick once it comes out neat idea like

  • sebastianyuke

    I think its interisting. Juat plug your game-stick and play. Despite it’s not really portable, not every TV supported by these gamestick, right?

  • rr2009

    Hope competition lowers down the price and enhances quality.

  • nobile

    Looks good. With a proper pricing it could blow the market.