Jan 03 AT 2:21 PM Nick Gray 77 Comments

Rumor: HTC M7 to feature on-screen buttons, set to debut at CES


The HTC M7 is expected to be the device which returns HTC to its former glory. The first time we heard about the phone was when news broke that HTC was sourcing enough components from its suppliers to build 4 to 5 million HTC M7s in the first quarter of 2013. While HTC typically waits until Mobile World Congress to unveil its flagship device, the latest rumor that’s floating around the web claims that HTC will be unveiling the M7 next week at CES and that the device will feature on-screen buttons.

By some indirect information M7 might be announced on CES event. Moreover it might have screen buttons instead of hardware touch buttons...@football4pda

If the rumor turns out to be true, it’ll be the first time that HTC debuts a global phone at CES. But we have our doubts. Currently, HTC does not have a press event scheduled for the week of CES and the company doesn’t have a booth on the show floor. If we were planning to launch a new flagship Android phone at CES, those would be two standard requirements if we wanted to give the phone the exposure it deserves.

We expect HTC will hold off on announcing the HTC M7 for a little while longer. If HTC is still planning on bringing the phone to market in Q1, HTC has more than enough time to schedule its own event sometime between CES and MWC which would maximize media coverage without the distractions which accompany the major trade shows. We’ll have to wait and see how this all plays out.

When would you unveil the HTC M7 to guarantee maximum exposure?

Via: HTC Source

Source: @football4dpa

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • Alexander drzfr3shboialex

    I agree with between CES and MWC

    • FranzVz

      I think it will be at MWC. Didn’t the one series get debuted there last year?

      MWC would work a lot better than their own event I think. More publicity.

    • Dr.Carpy

      I agree that it has to be CES! CES is the key event that whets the electronic appetites for electronics fans all over! With Sony bringing the Xperia Z series, Samsung rumored to bring flexible screens, HTC would be remiss to miss the major opportunity to launch something awesome at the beginning of 2013 alongside competitors, and thus giving them a leg up. C’mon HTC, launch at CES!

  • http://www.jaxidian.org/update/ jaxidian

    I think HTC should try to make a HUGE splash with this phone, launch it universally (all carriers like the SGS3 was in most/all countries), and do so around the end of 2013Q1.

    • SeanPG1983

      I agree. I think having a universal, world-wide release date HTC would create a bigger wave of interest and therefore a higher initial revenue gain. It seems like a smart move to me.

      • tanman888

        I get the feeling companies like HTC (and not Apple) who are primed for major releases sometimes release devices in smaller markets (like Australia) to get consumers to ‘beta’ test for any issues before releasing it into major global markets?

    • CaptainDoug

      Agreed. I think the key here is to have it be released on all carriers. They need to break out of Verizon and offer up an HTC brand phone. Not evo or droid or mytouch. A straight HTC M7.

    • aranea

      Also they need a good advertising campaign. Something catchy like Samsung’s next big thing will work really well.

      • CaptainDoug

        AND NO DUBSTEP! The DNA commercials are just silly.

        • http://www.jaxidian.org/update/ jaxidian


    • http://www.focuszonedevelopment.com Homncruse

      Agreed. Hopefully the moderate success of the One series (even if it was shadowed by the near-simultaneous launch of the SGS3) gives them enough clout back in the eyes of the carriers to not have to bend over and take it every which way.

    • tanman888

      It looks like with all these leaks (intentional or not) HTC is already gathering positive interest in the device. Maybe with their new head of marketing on board, this is the new approach to cause a little stir?

    • uknowme

      We can only hope at this point. As much as I want that to happen, we will just have to wait and see.

    • elijahblake

      I think they better not have a locked bootloader if they want this to be a truly successful phone.. Oh, and it needs to have an sd card slot and removable battery…

      If they do all of that, they MIGHT have a slight chance to win back some once loyal HTC fans. I personally don’t even consider HTC devices anymore..

  • redraider133

    I am interested to see what HTC brings with the M7 and hopefully it is the true flagship phone that they need to help them get back on track.

    • epps720

      I agree. My contract is coming up soon, so I’m very excited to see what they have planned.

  • triangle

    HTC needs to launch something new as soon as possible with CES being a great place to do it. It would be a different story if they had launched the DNA on all carriers instead of just Verizon since that is a great device…

  • romy134

    Hopfully they play hard ball and we dont get an HTC Droid M7 and HTC EVO M7

    • http://htcsource.com Nick Gray

      The sad thing is that en EVO M7, Droid M7 or even a myTouch M7 would be much better than what we have now. HTC has said that it is changing that way it is negotiating with carrier partners. Hopefully that means that HTC gets to sell the phone they want to sell rather than creating custom devices for each U.S. service provider.

    • http://midweststitch.com ajonrichards

      I have to assume it’s more expensive for a manufacturer to make similarly-specced custom models for each carrier. Wouldn’t it be easier to make a phone that looks/behaves the same on Verizon/ATT/Sprint?

    • Hom0ncruse

      final nail in the coffin for HTC

  • Broseph Stalin

    The M7 should definitely be the same on all carriers. Samsung did the same with the SGS3 and look how that turned out. It would get them fresh brand recognition and of course a good amount of profit.

    • http://midweststitch.com ajonrichards

      The S3 was a win/win for carriers, Samsung, and consumers. I played with my friend’s US Cellular S3 and it made me want to pick one up through Verizon, who I currently use. We’re beyond the days of jumping ship from carrier to carrier just for the sake of a killer phone.

  • Balaram Vineeth Venugopal .P

    Hope they have enough ‘sense’ to put in an expandable storage. And a removable battery cover

    • kingap

      agreed, i would’ve been a proud owner of a one S if it wasn’t for that. though chances are HTC isnt looking to change that up anytime soon, forcing me to skip on the M7 and reluctantly get the galaxy s IV.

      • aufan1

        I can’t agree more. The lack of a removable battery… I don’t like but I might be able to live with it. The lack of an SD slot.. that is a deal breaker. I think HTC really dropped the ball on this one.

  • dacevedo

    Will be interesting to see this new HTC M7 unlock for any carrier like the Nexus 4. I like the idea of a HTC global phone

  • maney

    I’m very excited to see what they have for 2013 and I hope they are going to surprise us with memorable phones.

  • Co1e

    I’ve been waiting to try to get a nexus 4 but havent had any luck. Maybe htc can pull me to their side with this. Cant wait to see how it turns out.

  • chief113

    Is “on screen buttons” a good thing? Do they mean like on a Blackberry?

    • CaptainDoug

      Just think Galaxy Nexus or Nexus 4.

    • rpras

      Oh, yes, on-screen buttons are very good-the Nexus way. Also keeps the front of the phone elegantly uncluttered.

      • CaptainDoug

        Agreed. Not to mention customization.

      • tanman888

        Minimizes the amount of plastic/metal bezel and maxmizes the ratio screen real estate on the face of the phone. :)

    • Balaram Vineeth Venugopal .P

      I don’t like the way they take up the space on screen, the only on- screen buttons I like is the ones in tablets and Paranoid android Roms – integrated with the notification bar- they saves space and makes the notification bar available even when playing a video (haven’t used a tablet but PA does it) which I feel is pretty convenient.

  • CaptainDoug

    HTC and on screen keys?!? If this comes with the rumored 4.7″ 1080P display, at least 2300mah battery, 32gb of internal storage, unlocked, and aluminum body, I will jump on it so fast. I’m assuming it will be released as a global phone or at least a At&t or t-mobile capable device. Hopefully it’ll be reasonably priced. I’m gonna start saving my pennies. The 2 I have are lonely anyway…

    • http://htcsource.com Nick Gray

      If you save 500 pennies a day, you may have enough saved up to buy the M7 by the end of April.

      • WlfHart

        Just about… though I’d certainly suggest saving the money in some other form. It would be a heavy burden to haul that many pennies to the store. But I bet it wouldmake for a great face on the employee who got handed them:P

        • http://htcsource.com Nick Gray

          That would be awesome! I think someone should take this up as a challenge and do a video of the whole thing. Full retail price of the HTC M7 would be around $600 or roughly 330 pounds in pennies.

      • CaptainDoug

        Thanks for putting that into perspective.

    • CaptainDoug

      Someone keeps down-voting everything on screen keys related. What a troll.

    • Balaram Vineeth Venugopal .P

      I don’t think 2300 mah is gonna cut it for this device.

  • E-man

    On screen buttons are the way of the future.

  • mlynch01

    This would be great for HTC, would have even been better if they could have had the hardware ready sooner and got Google to use this as a Nexus phone. But they need this out ASAP, I agree that it will be better between CES and MWC tho!

  • jamontoast1291

    Glad to hear HTC is moving to onscreen buttons. As much as their recent phones have some appeal, I couldn’t switch to a phone without them.

  • g1user

    Very excited about this phone. CES would give them a head start on the Galaxy S4 too… They definitely need to announce this phone next week!

    • http://htcsource.com Nick Gray

      If the phone isn’t going to be available until February or March, I think it would be a better move to save the announcement for later. If you announce the phone with a launch date that’s only 10-15 days down the road, the press will be talking about it non-stop the whole time. That builds a lot of hype among consumers and translates into increased sales without the need to spend a lot of money on marketing.

  • eViLSt3ve

    Sounds interesting, look forward to trying screen buttons

  • Nathan D.

    I want to know what it’ll have for spec, and want to see how it’ll look. It probably going to be bad ass :-)

    • http://htcsource.com Nick Gray

      As far as specs go, it’ll have a 4.7 or 5 inch 1080p display with most of the same components as the Droid DNA with an aluminum unibody shell.

  • jamal adam

    It’ll be nice to finally see some on screen buttons. I think that the best thing to do is to have the event after CES but then immediately follow it up with a release that is at the most only two weeks after the announcement and a worldwide release at that. I can’t wait for what they have in store for us because I really want to see HTC do well. Also, the marketing needs to step up its game and showcase the device and what it can do for customers, make it relateable to the user.

  • CTown

    I understand why some people hate on screen buttons (couldn’t these phones just come with a few more pixels of height to appease those people?) but I like how it puts the screen front and center. It makes the phone feel much more balanced and symmetrical! Combine that with HTC’s design, and well HTC will have another winner. Hopefully, by the time it gets to consumers it will be called something like the HTC X2, it make people know it is a follow up to a already great product!

    • CaptainDoug

      They have mostly. Phones used to just be 16:10 but the ones that are 16:9 to me are too tall proportionately. Add in on-screen keys and bam, aspect ratio is back to normal and as a bonus they can disappear for video viewing. Sounds perfect to me.

  • furius

    If it only were a Nexus …

  • rpras

    HTC needs to release the new flagship before the Galaxy S4. And then try to turn this into Nexus 5.

  • Sith-Republican & white

    Nice try from this near-bankrupt company….

  • Richard Yarrell

    I wish HTC well on this one. They really need to get this out on all carriers as soon as possible.

    • snowbdr89

      Zip it dummy

  • Froojr

    HTC is going with on-screen nav buttons? Nice! Let’s get HTC’s market share equal to Samsung’s. They make great phones and should be rewarded for it.

  • BigCiX

    Finally some news rather then a contest I can post about. Anyhow, I hate on screen buttons!

  • DroidPower

    I think CES is a solid choice to unveil their next phone. But, I’ll also argue that MWC might be better. The MWC is about a month and half away. If HTC announces at that time with a good release date not long after that, then HTC can grab the headlines in the news just in time when some mobile users are thinking about upgrading.

    The maximum exposure is best attained when the company announces a product and follows it with a short delay before the actual release of the product. This way the company enjoys maximum coverage from the various news outlets. Right now, for maximum adoption, timing is not great (ie. a lot of mobile users just upgraded during the holiday phone sales). If they announce the device at the end of Feb with a release date in March (or at the latest, early April), then there will be more users ready to upgrade and buy the phone.

    Also, since there are already lots of rumors regarding this phone, HTC is enjoying the free publicity. So why not enjoy it a bit longer til MWC?

  • aBax

    I pray that HTC is making the right moves with this phone (all major US carriers, continuous support, etc).

  • nikhilverma

    One thing is for sure , HTC is building a lot of hype around this device. I hope it breaks all barriers.

  • thr970

    Would like to see where they dont have such a big Sense UI, my first smartphone was an HTC Evo, really liked the phone, but after trying my S3 , Sense is to much to me, more minimalistic approach would be better

  • renyo

    Like I mentioned in an earlier post, HTC really needs to work on their nomenclature… I hope this phone is not gonna remain as M7…

  • jonstle

    Secrecy always makes me want things more. Go HTC!

  • Deon Davis

    T-mobile needs to get some high end HTC phone again!

  • sunrise

    Nooooooo, no on screen buttons! Waste of screen space, just put it on the bezel!

  • jolysh52

    i dont mind on screen buttons. I agree they do waste some screen space, but it will usually minimize the bezel size and it looks alot nicer. I want this phone to come out asap so i can get it!

  • hurric

    can’t wait to read the specs on this. seems like before we settle on current generation phones, rumor mill begins on the next generation. I can’t buy a ‘future proof’ phone anymore. Looks like Nexus 4, Note 2 are safe ‘for now’.


    I have always loved HTC phones and it would be quite exciting to see it.

  • Jakob

    Here in this german article they write that the HTC M7 will have a quad core but they do not say which one.

    Do you have a clue?


    • tonyZ


  • missie82

    Too late, i already have an iPhone 5. Its the best phone they say. Its lovely.

  • kenny1428

    HTC back in the running..

  • rr2009

    On screen button sounds good. Looking forward to the design of the device.

  • tonyZ

    If Verizon does not get this phone, I’m done with HTC