Jan 31 AT 1:28 PM Sean Riley 25 Comments

Samsung Super Bowl ad teaser: “El Plato Supremo”

Samsung is back at it again for Super Bowl 2013. They aired the longest ad of Super Bowl 2012 at 90 seconds centered around the Galaxy Note. They are upping the ante to a full two minutes this year and the ad, “The Big Pitch,” will feature the Galaxy S III, the Note II and the Note 10.1.

Samsung has been firing on all cylinders with their hardware as of late, and they’ve been rewarded with Galaxy S line sales cresting 100 million. The Galaxy S3 accounts for over 40 million units sold. That doesn’t even include the Note or Note II, which have the phablet market laced up for the time being.

But if Apple has taught us anything, it’s that the psychological warfare of consumer technology can be at least as important as the actual product. Samsung has shined on that front as well. The Next Big Thing campaign has really resonated with consumers. They helped seed the notion that Apple isn’t the innovative company they once were, and that Apple products aren’t necessarily the cool thing to carry anymore. This is advertising we’re talking about, so whether that’s true or not is completely irrelevant.

What do you think of the angle they’re taking this year? Is this going to be worth the millions they shelled out for two whole minutes of precious Super Bowl air time?

Sean has been with Android and Me for over 8 years and covering mobile for the last 9. He occasionally muses about gadgets and tech outside of the Android universe at Techgasms.

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  • epps720

    Glad they’re finally getting away from the Apple mocking commercials. It was OK the first time but got played out

    • http://androidandme.com Taylor Wimberly

      This isn’t the actual ad so there is still plenty of time for them to bash Apple. I bet they will take a shot at them since it’s been their style the last year.

      • koorsr

        I might be reading into it too much, but I think the comment about the possibility of being sued was a little tongue in cheek.

      • epps720

        Taylor you’re probably right, just hope they don’t go back to the waiting in line scene. If they do go this route, they should mock Apple’s noise reducing mic commercial, which was AWFUL!

        • herbivore83

          I hate that commercial so much. It’s like they invented noise cancellation. Stupid.

    • http://www.openintro.com OpenIntro

      Aren’t they actually taking a shot at Apple with this one, re: being sued for everything?

      • golfpedaler

        That’s what I thought too…

    • ihatefanboys

      its never played out, i love those commercials. If every Samsung commercial was to bash Apple everyone would love it.

  • Mix

    I got a chuckle out of it but no urge to buy the SGS3…maybe the urge for a plate of nachos.

    • sylvan

      Mmmm, nachos.

  • triangle

    It looks like it should at least be funnier than the James Franco ad.

  • GUI_Center

    What do you expect when you put those 2 guys together? Definitely worth a chuckle.

  • kwills88

    I actually think this was a subtle subliminal shot at apple and their habit of patenting/trademarking everything and basically forcing samsung and other companies to completely resign their products to avoid getting sued…I like the commercial I actually got a chuckle out of it.

  • af13

    Better call Saul!

    • ionorov

      Faith and Begora!
      A fellow potato eater!

  • mattcoz

    Ugh, teasers for commercials? I could understand it, maybe, if they were announcing something new in the commercial, but…

  • breckdroid

    Great commercial! Better Call Saul! #BreakingBadReference

    • breckdroid

      Cause after all it is the “Greatest Show Ever”;) I couldnt help myself.

  • Meth mouth

    Los Pollos Hermanos

  • Nathan D.

    Can’t wait and see the rest of the ad :-)

  • Jorge Vieira

    It was worth every last penny!

  • Paximos

    Stick it to them…I love it…..

  • ionorov

    Hehe! I totally lost it when Saul did the vampire hiss. XD

  • donger

    As long as Samsung doesn’t make another Nexus phone, I’m happy.

  • http://www.freeismylife.com freeismylife

    The full commercial is out now before the Super Bowl http://www.youtube.com/watch?feature=player_embedded&v=5ae7E8J7h7Y