May 03 AT 2:27 PM Taylor Wimberly 18 Comments

AT&T prepared to launch All In One prepaid brand this summer


AT&T’s current no-contract offerings are pretty weak, so we were excited to hear that the company could be launching a new prepaid brand this summer. FierceWireless reports that AT&T will begin testing a new prepaid brand called “All In One” this month in Florida and Texas, and if things go well it could see a nationwide rollout on June 15th.

GoPhone is AT&T’s current prepaid brand, but the prices and data caps are not competitive with other no-contract offerings. The most data you can get with a GoPhone plan is only 1GB, and that will cost you $65 per month. (Update: GoPhone offers additional data at $15 per 1GB) AT&T has seen the number of GoPhone subscribers decreasing, so they may just drop the entire brand later this year.

Rumored All In One plans include:

  • $35 for unlimited talk and text and unknown data (feature phone only)
  • $50 for unlimited talk and text and 2GB of HSPA data
  • $70 for unlimited talk and text and 5GB of HSPA data

As you can see the proposed All In One plans are a welcome change for no-contract service on AT&T’s network. The most data I have seen offered on AT&T with no-contract is 2GB, and that is through their MVNO partners. Upping the limit to 5GB would certainly attract a few more customers.

Unfortunately, it does not appear that AT&T’s All In One brand will have access to their speedy LTE network. AT&T customers can still get LTE data without a contract though the Mobile Share plans, but it’s quite expensive compared to T-Mobile.

We are located in Texas, so we will be on the lookout for the All In One pilot program this month. If you see it advertised in your area, please let us know in the comments below.

Source: FierceWireless

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • Tetracycloide

    While better than GoPhone these prices are pretty awful compared to many of the other no-contract, non-LTE services.

    • Justin

      I think the prices are pretty good for direct-from-the-carrier services. I think they need to offer their LTE services with this plan, though. I was thinking about switching, and if that changes, I will switch from StraightTalk since I’ll have the HTC One to use the LTE network on.

      • Carlos

        @ Justin same here I have the HTC One 64GB Developer Edition, I’m in Florida and I have it with T-Mobile prepaid plan but my phone don’t supports HSPS+ in 1700MHz Frequency it only works in areas where HSPS+ was moved or reframe to 1900MHz but its spotty. If AT&T offers a Lte Prepaid Plan with 5GB for $70.00 bucks I will switch to AT&T.

  • Carlos

    I knew this was coming down the pipeline from AT&T looks like AT&T felt the pressure from T-Mobile, they didn’t do this before because metroPCS was a smaller carrier and they didn’t feel the pain of loosing costumers. But now since T-Mobile purchase little metroPCS and decided to adopt to metroPCS prepaid plans now AT&T is scare but AT&T still has contract… Verizon will follow as well. This could hurt TMUS stocks…

    • Taylor Wimberly

      Truth. These cheaper plans from AT&T would never exist if they had acquired T-Mobile and phased out that brand.

      • Carlos

        @ Taylor I agree with you 100% :)

    • VS

      It could, but I feel it would only be a short term swing on TMUS stock price when/if T launches this prepaid brand. T’s management and corp culture is very slow to change (unless public uprising is severe or lawsuits loom ;-) ) and TMUS has already shown they will do everything to be a disruptive force in the US wireless market.

      Rooting for TMUS!

  • Nathan D.

    Good thing at&t didn’t absorb t-mobile because we wouldn’t have what they are doing now which is great by the way.

  • joseph garofola

    It still doesn’t come close to T-Mobile
    Unlimited 70$ plan. Why pay 70$ for 5GB of hspa data when you can get unlimited hspa+ data from T-Mobile.

    • Dalingrin

      Why should AT&T price their service the same as T-Mobile when AT&T’s coverage is so much better?
      T-Mobile doesn’t seem very interested in expanding their coverage, only increasing network speeds where the network is already fast.

      AT&T was too expensive but these new plans put them in about the right place with their competition.

    • rj

      Probably because your area doesn’t get good coverage on T-Mobile

  • Ardrid

    Looks like T-Mobile’s starting to light a fire under the competition. Nice to see some much improved prepaid plans from AT&T, though the lack of LTE support is disconcerting. T-Mobile also offers an true unlimited Simple Choice plan for $70, which makes them the better choice if you consumer more than 5GB of data and are in a good coverage area. All in all, nice to have choices.


      What scares me about T-Mobile is their coverage maps, especially of you have to travel or move….. I was looking at the map this morning for a place I might have to go to for a couple months and Tmo had no coverage while others did– of course VZ having the best coverage but AT&T was good too. even if you’re not signing a contract, if you’re paying $600-700 for a phone, it’s pretty much the same. Especially when you then can’t use the phone on Verizon or Sprint and IF it works on AT&T, you’ll end up paying subsidized prices without a subsidy… just wish we had a single technology, you could buy a phone and use it anywhere without condition

  • donger

    AT&T is overprice next to Verizon.


    Do any of the MVNOs include LTE data? Send like that’s going to be the new dividing line.

  • DeRussell

    I enjoy my Monthly 4G plan for $70 a month w/unlimited data. However, the lower part of my state has no HSPA+ and I hate having slow data. AT&T has been the blue devil for sometime but they now have my attention. I can settle for 5gigs of data.

  • Mr. Bill

    Get Net 10. They use AT&T towers and you can port your existing number over. $50.00 for the first phone $40.00 each one after that. Do a monthly automatic pay with a CC and save another $5.00 Sims card is $5.00