May 11 AT 4:20 PM Nick Gray 30 Comments

HTC One BlinkFeed commercial claims you no longer have to ‘dig gopher style’


Ever find yourself digging through a mountain of apps in an effort to stay up to date on all your latest news and social media feeds? HTC’s newest commercial for the HTC One highlights BlinkFeed and its ability to display “all of your favorite content, news, networks and more, streamed live to your home screen.” HTC has already taken a stab at promoting BlinkFeed in the UK, but most seemed to agree that the first attempt was a bit creepy.

The two US commercials for BlinkFeed take a much lighter approach, showing smartphone users digging through their home screens while an HTC One user is sitting back, enjoying Blinkfeed. Personally, I favor the first clip below and love the “dig gopher style” line, but both ads do a decent job of highlighting the HTC One. I’m still not 100% sold on BlinkFeed, but I have a half dozen friends who own the HTC One and seem to really enjoy the fact that all of their social media content can be accessed without the need to open an app.

What’s your take on the new HTC One BlinkFeed ads? Do you think HTC’s marketing approach is hitting the right notes?

Nick is a tech enthusiast who has a soft spot for HTC and its devices. Nick joined the Android and Me family in the summer of 2010.

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  • Vance

    I bought the HTC one expecting to hate, or at least ignore, blinkfeed but in less than 48 hours of owning the device I’d already become so dependent on the feature that I really don’t think I can own another phone without the same, or similar, resource. I LOVE that at any time when I have a few minutes to veg, I can flip over to blinkfeed and get updates on everything I care about in one beautiful aggregated stream.

    • thel0nerang3r

      I had been curious about blink feed. Good to know that it’s useful.

  • MyMilan

    LOVE my HTC One, but BlinkFeed is NOT as customizable as it should be. If they allowed you to put what YOU truly wanted there it would be great, like the rest of the phone.

    • Morphuex

      I can honestly see HTC updating it to allow people to customize it how they like, such as adding whatever RSS feed they want; this is just the first iteration of Blink Feed, they’ll improve on it.

      • Josh5310

        Yes agreed! When Sense 5+ or 6 comes out. I can’t wait to see how Blinkfeed has advanced.

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  • Taylor Wimberly

    I often forget my One even has Blinkfeed. I’m a news/social junkie, so I dive in to the direct app that I’m looking for.

    • Yonas Farah

      Same here,It’s actually more of digging with Blinkfeed because you usually won’t find the stuff you need waiting for you on screen.

  • Alexander drzfr3shboialex

    I’m actually quite pleased with blink feed. The only thing that would make it better would be customizable feeds.

  • herbivore83

    I used Blinkfeed pretty heavily for the first week or so that I had the phone. Once I decided I cared about my wallpaper and set a different home screen as the main screen Blinkfeed has only been refreshed a couple times.

  • romy134

    Im hoping ATT upgrades this to Sense 5, if not gonna havet to root and rom it

  • deucezulu22

    I’m loving my HTC one, did not think I would care for blinkfeed, glad I was proven wroung. Only thing it needs is more customizations.

    Sent from my HTC one.

  • Hom0ncruse

    final nail in the coffin for HTC

    • snowbdr89

      Lay your head on a table an I’ll show ya where the final nail will go!! : )

  • Hayness

    I want a blinkfeed like widget for Google+, I use that as my news feeder and love it. The widget leaves a lot to be desired though.

    • daleos

      Whilst Blinkfeed is a bit meh and totally superfluous, it’s hardly a final nail or anything else. It’s easily ignored. I’ve never used it as it is way too ‘meedja’ for me but all the other features of the HTC One are solid, usable features, unlike the wash of trinkets that the S4 doles out.

      • daleos

        Oops. Dunno how that happened…For previous thread…

  • SGB101

    I rather prefer to use the dedicated apps than have it curated for me.

    But I did want curated I could set flip board up or if I want super curated feed facebook home would be ideal.

    Can blink feed be disabled? I’d be happier with it if it had that option.

    • kelltrash14

      You don’t have to use it. It comes with it on the homescreen by default is all. Just toss it aside if you aren’t into it.

      • glennw

        Does it continue to run in the background, though? If I decide never to use it again, I’d hate for it to be still draining my battery unnecessarily.

      • SGB101

        That’s good to hear

  • tommydaniel

    I can see this working on customers who have never had a smartphone. I on the other hand have never had an issue finding what I was looking for.


    I think the ads are good but not great. In any event, it’s good to see them out there pushing their products. If I do buy this phone, I think I would love Blinkfeed but as alluded to by others, it should be more customizable.

  • donger

    Blinkfeed seems useful, way to go HTC.

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  • Ryan J. Stansbury

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  • mipd1980

    I did not like blinkfeed for the week that I had the HTC One. Unfortunately the home and back buttons did not work as they were supposed to, when I went to exchange the phone they were out of stock so I ordered a replacement, when it came in the quality of the device was not as good as the first one, So I decided to just get the S4 instead. Could not be happier. I like touchwiz better than sense I’m used to Vanilla android and HTC Sense is far from that. Just My experience and opinion.

  • Dude

    This is just a metro ripoff…I approve of this (yay open platforms!)

  • plainsight

    I LOVE blinkfeed
    I don’t use it for facebook or social media but just for news and articles and keeping up with what’s going on throughout the day.
    I don’t have to pull up CNN or any technology website
    I just wish their quality control was better with the cosmetic issues. But it will pass when the “new phone ocd” phase passes lol

  • pete fox

    Took a look a blinkfeed thinking I could add what I wanted,but you can only add what the people at HTC want you to add.Would rather have my own setup on my home screen to be honest.I don’t like BlinkFeed or sense 5 that much and if that’s the future of HTC phones then my 5 year love affair with their devices has come to an end next time I upgrade my phone contract.