May 10 AT 8:42 AM Taylor Wimberly 12 Comments

WSJ: Amazon working on phone with holographic display


The Wall Street Journal reports that Amazon is work on two smartphones, one of which features a holographic display. Sources familiar with the matter say, “Using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles.” The concept sounds pretty awesome, but don’t get too excited because the same report says the devices “could be shelved because of performance, financial or other concerns.”

This latest report is just another blip in the endless stream of rumors that Amazon is working on a smartphone. We first reported back in 2011 that Amazon had an entire family of Android devices in the works, and The Verge reported that Jeff Bezos would unveil their first smartphone at an event last September. All the leaks and rumors suggest that Amazon is working on several smartphone projects, but we have no idea when they will be announced.

I’m an Amazon Prime customer and I make most my online purchases through their store, but I’m not sold on the idea of an Amazon smartphone quite yet. We assume that Amazon’s first smartphone will be powered by a forked version of Android, but it will likely lack assess to Google’s mobile apps. If I were to switch to an Amazon smartphone, there would have to be some pretty compelling content and services that Google does not offer.

What features would Amazon need to include in their first smartphone in order to make you consider a switch?

Source: Wall Street Journal

Taylor is the founder of Android and Me. He resides in Dallas and carries the Samsung Galaxy S 4 and HTC One as his daily devices. Ask him a question on Twitter or Google+ and he is likely to respond. | Ethics statement

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  • surethom

    I hope Amazon will Finally release a Colour E-ink reader this year so you can read books & magazines on it & move away from monochrome displays.

    • Jon d

      I would definitely rock a 150ppi color e-ink smartphone screen over my current 440ppi display.

  • Adryan maldonado

    sweet now i can collect phones like do pokemon cards. the holographic cards were always the best. But it would interesting to see. i think they would have more financial backing if they actually had a live demo instead of just a rumor with no real substance. or they could do a kickstarter like everyone else

    • Ryan J. Stansbury

      Start working at home with Google! It’s by-far the best job Ive had. Last Tuesday I bought a gorgeous Lancia Straton from earning $4331 this — 5 weeks past. I began this 7 months ago and right away started to earn at least $69, per-hr. I use this website,,

  • uknowme

    As long as I can root it and toss Google stuff on it, I’ll be happy. Of course that also depends on what else it’s packing.

  • Nathan D.

    This will be interesting to see

  • PacoBell

    That’s not really holographic. It’s just using eye-tracking to simulate perspective shift. And I could have sworn Apple already patented this idea earlier last year, at least for TVs. Kinda like this:

    • aranea

      Apple patents everything, including -and especially- others’ ideas.

  • Oflife

    Amazon specialise in selling tactile items online.

    What better way to view such items before purchase than in (real) 3D like this.

    Potentially, a huge threat to high street retail because you will be able to view the item almost as if it was there in front of you.

  • donger

    Seems cool.