Originally rumored on Monday to to be unveiled today, like clockwork, Facebook has just announced video sharing for its massively popular photo sharing network, Instagram, to take on Vine.
Video sharing through Instagram is similar to other social networks and apps in that videos are limited in time, 15 seconds in this case, and are able to be assembled in clips or chunks. Instagram will set itself apart from its fiercest competition, Vine, with the ability to delete clips and with filters. There are 13 brand new filters developed just for Instagram’s new video sharing. All of Instagram’s new video sharing features are built right into the existing Instagram app, and excluding custom image stabilization, are going to be available on Android from day one.
Over the last few days, concern for how Instagram with video will fare against Vine’s already established user base has been voiced by many, but we don’t think there’s anything to worry about. On Android, Vine has yet to live up to the hype. Missing features and simple functionality problems have prevented the app from performing well on Android. Vine is currently sitting in Google Play with three stars at over 30,000 reviews; Instagram will have a big opportunity here if they don’t screw it up.
What do you think? Will you be sharing videos through Instagram now, or are you still holding out for Vine to get better? The new Instagram with video should be available for download any moment now.